Adam Anderson is a Managing General Partner of Ansuz Capital, a venture fund that helps Cybersecurity companies that specialize in protecting businesses from the number one cyber risk facing the world: Social Engineered Cyber Attacks targeting your employees. He’s also the Chairman, and co-founder of Hook Security.

He’s also an entrepreneur who after 20 years on the frontline of cybersecurity, writing five books, and years of keynotes and interviews, he then sold his first cybersecurity company a few years ago.

He’s also the co-host of the Two Stones One Bird Podcast, where they talk to entrepreneurs who are interested in investing or starting their own funds.

In this episode we cover:

• 00:00 - Intro
• 01:27 - The State Of SaaS Ventures & VC Economy Today
• 03:20 - Failing To Raise A $60M Fund And Turning Around
• 06:24 - Adam's Initiation On Fighting Cybercrime in 2018
• 09:47 - The Kind Of Investment That Adam Usually Works With
• 11:31 - Fast Capital Vs Slow Capital
• 20:59 - Investment Opportunities Coming With Space Exploration
• 27:19 - 3 Steps To Reduce Security Risks & Breach As A SaaS Founder
• 29:41 - Adam's Favorite Activity To Get Into a Flow State
• 30:21 - Adam's Piece of Advice for His 25 Years Old Self
• 31:04 - Adam's Biggest Challenges at Ansuz Capital
• 32:10 - Instrumental Resources For Adam's Success
• 34:18 - What Does Success Means for Adam Today
• 36:32 - Get In Touch With Adam

Get In Touch With Adam:

Adam's LinkedIn

Hook Security

CEO to Owner

Mentions:

Stanford eCorner

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Scott Stouffer is the Founder & CEO of ScaleMatters, a platform that delivers Go-to-Market operations, analytics, and insights to help businesses drive capital-efficient growth. 

He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since then, he has been 5x CEO and 3x Founder.

In this episode we cover:

• 00:00 - Intro
• 01:35 - GTM Strategy To Overcome Downturn
• 05:13 - Common Points For CAC Decreasing & Shortening Sales Cycle
• 13:11 - Effectively Balancing Sales Team And Leads
• 15:16 - Key Elements Of Context To Improve Operations & Outcomes
• 23:12 - How To Begin Incorporating Data In SaaS Scaling
• 27:48 - Most Important Data & Sources To Aim For Fast Growth
• 31:21 - Scott's Favorite Activity To Get Into a Flow State
• 32:09 - Scott's Piece of Advice for His 25 Years Old Self
• 33:40 - Scott's Biggest Challenges at ScaleMatters
• 36:16 - Instrumental Resources For Scott's Success
• 38:45 - What Does Success Means for Scott Today
• 42:45 - Get In Touch With Scott

Get in Touch With Scott:

Scott's Email

ScaleMatters Website

Mentions:

The Data Room Podcast

Books:

The Goal by Eliyahu M. Goldratt

Essentialism by Greg Mckeown

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How To Value Your SaaS Company

Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth & wow users.

He’s the founder of UserActive, an agency that designs meaningful tech products. They are inspired by a mission to help tech founders build products that enrich the lives of users, doing this by applying critical thinking, creative talent and product strategy to solve real business challenges.

In this episode we cover:

• 00:00 - Intro
• 01:22 - UserActive In Terms Of Size Today
• 02:49 - The Product Designing Process
• 07:21 - Metrics And Case Studies
• 17:19 - Back End Process
• 24:01 - Features And Functionality On Different Workflows
• 25:21 - Final Advice From Peter
• 27:36 - Get In Touch With UserActive

Get In Touch With UserActive:

UserActive Website

Mentions:

Figma

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Learn How to Value a SaaS Company

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.

He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.

Outside of work, Kamil enjoys hiking and reading, especially comics.

In the episode we cover:

• 00:00 - Intro
• 01:08 - What Is Demand Generation?
• 02:48 - The Relation Between Demand Generation & Brand Marketing
• 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
• 09:08 - Demand Generation Through LinkedIn
• 12:41 - Performance Branding
• 14:01 - First Steps To Start Doing Performance Marketing
• 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
• 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
• 18:22 - Kamil's Biggest Challenges at 42Agency
• 19:05 - Instrumental Resources For Kamil's Success
• 20:41 - What Does Success Means for Kamil Today
• 21:25 - Get In Touch With Kamil

Get in Touch With Kamil:

Kamil’s LinkedIn

Kamil’s Twitter

42 Agency Website

Mentions:

Emily Kramer

Tara Robertson

Books:

Creativity Inc. by Ed Catmull & Amy Wallace

Working Backwards by Colin Bryar & Bill Carr

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Learn How to Value a SaaS Company

Christian Cox is a linguist, professional ponderer and currently the founder at Plumero Technologies.

Christian is an Experienced Agile Business Analytics and Technology Professional with a relatively unconventional background.  As a Spanish major who spent six years in Argentina, Chris was first exposed to the digital technology world at a small web development company.  Chris is a certified scrum master and earned his Masters in Regional Integration Processes at Universidad de Buenos Aires and his BA in Spanish Linguistics at Arizona State University.

In this episode we cover:

• 00:00 - Intro
• 01:02 - About Plumero
• 04:06 - Is Plumero Seeking For Investment?
• 05:24 - Plumero’s Ideal Client
• 06:22 - Plumero’s Website Walkthrough
• 11:16 - Why & How To Use Plumero
• 23:36 - Get In Touch With Christian

Previous Episode with Christian Cox:

Christian Cox: Building a Long-Term, Sustainable Product Development Framework

Get In Touch With Christian:

Plumero Website

Christian’s LinkedIn

Christian’s Email

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Learn How to Value a SaaS Company

Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential.

She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand.

She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue.

She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023.

In this episode we cover:

• 00:00 - Intro
• 01:38 - The Concept Of Content
• 02:42 - How A SaaS Company Can Determine Their Content Needs
• 04:01 - Examples Of Conversion Content
• 05:10 - Measuring The Content Success
• 10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy
• 12:33 - How Much Content Is Enough?
• 15:23 - Top 3 Effective Techniques For Growing A B2B Business
• 20:11 - Technology That SaaS Founders Should Prioritize Implement
• 23:08 - Carly’s Favorite Activity To Get Into a Flow State
• 24:52 - Carly’s Piece of Advice for His 25 Years Old Self
• 25:15 - Carly’s Biggest Challenges at RevvSpark
• 26:34 - Instrumental Resources For Carly’s Success
• 28:49 - What Does Success Means for Carly Today
• 29:27 - Get In Touch With Carly

"Become a Content Machine: The Conversion Content System"

https://www.revvspark.com/saas-district/

This PDF lays out step-by-step how to create a month’s worth of content from ONE source piece, and the tools and tips we use to create all the touchpoints that take a buyer through each stage of their journey.

Get In Touch With Carly:

Carly’s LinkedIn

RevvSpark Website

Mentions:

Lavender

Smartwriter.ai

Hubspot

Salesforce

Zapier

Bardeen.ai

Bannerbear

Books:

Never Eat Alone by Keith Ferrazzi

The Mom Test by Rob Fitzpatrick

Tiny Beautiful Things by Cheryl Strayed

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Darshan Pindoria is a Psychology and Mindset Coach at Deeppsyc, an organizational psychology service that impacts key areas of mental health and performance. Darshan has a BSc in Psychology, he’s a vlogger, public speaker and course creator who also took up training for 9 months as a monk in a yoga ashram. 

Darshan’s past SaaS experiences working as a Business Development Manager at companies like Verto Cloud, eBusiness Guru Limited, Avasam and Replyco.

In this episode we cover:

• 00:00 - Intro
• 02:05 - Darshan's Background
• 04:46 - Darshan's Experience & Learnings As A Monk
• 16:19 - Darshan's Meditation Practice
• 17:56 - Common Employees’ Struggles Worked At Deeppsyc
• 20:55 - Companies’ Best Practices For Employees’ Mental Health
• 26:58 - Darshan’s Favorite Activity To Get Into a Flow State
• 27:27 - Darshan’s Piece of Advice for His 25 Years Old Self
• 27:46 - Darshan’s Biggest Challenges at Deeppsyc
• 28:21 - What Does Success Means for Darshan Today
• 29:06 - Get In Touch With Darshan

Get In Touch With Darshan:

Darshan’s Instagram

Deeppsyc Website

Deeppsyc YouTube Channel

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Sunir Shah is a marketer, developer and startup guy. He's the founder of AppBind, a subscriptions management tool for resellers and agencies. AppBind lets you subscribe to software and ads for clients without using your credit card. This cloud-based billing solution enables trustful communication between agencies and clients.

In this episode we cover:

• 00:00 - Intro
• 00:46 - AppBind Overview
• 03:21 - Who Is AppBind's Ideal Customer / Target Market
• 05:23 - Prices & Features
• 06:17 - AppBind’s  Product Functions
• 14:19 - Contract Integrations
• 18:10 - Back-End
• 20:22 - Investing On AppBind

Get In Touch With Sunir:

Sunir Shah's LinkedIn

AppBind

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Aaron is a SaaS Onboarding & Lead Conversion Specialist, and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale revenue faster and more predictably.

He helps SaaS companies with an ARPU of $100 or more achieve scalable, predictive growth and are looking for proven systems and frameworks they can implement into their business to increase revenue and build a scalable SaaS.

Aaron also runs the SaaS Growth Hacks community on Facebook which currently has over 20,000 members.

In this episode we cover:

• 00:00 - Intro
• 01:46 - Big Reasons Why Companies' Streams Decrease
• 09:09 - Changing The Marketing Channel
• 12:36 - Checklist To Know If A Company Is Ready To Scale Up
• 15:35 - Downside Of Scaling Up Before Being Ready
• 16:25 - The "Fisher Analogy" When Searching For New Clients
• 19:33 - Building A Community As a SaaS Founder
• 27:37 - The Best Revenue Streams To Budget For Into 2023
• 31:42 - Aaron’s Favorite Activity To Get Into a Flow State
• 32:46 - Aaron’s Piece Of Advice For His Younger Self
• 35:16 - Aaron’s Biggest Challenges To Continue To Grow
• 36:54 - Instrumental Resources For Aaron's Success
• 39:53 - What Does Success Means for Aaron Today
• 43:20 - Get In Touch With Aaron

Get In Touch With Aaron:

"SaaS Growth Hacks" Facebook Group

Aaron Krall's Website

Mentions:

Peldi Guilizzoni from Balsamiq

SaaS District Interview with Peldi Guilizzoni

Lake Coloring App

Travis Sago

Dan Martell

Books:

How To Live by Derek Sivers

Anything You Want by Derek Sivers

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Ahmed is the Director of Due Diligence at Rapid Diligence, a company that provides due diligence and consulting services for buyers looking to acquire businesses under $500M.

Ahmed previously founded a small-cap private equity fund to buy eCommerce businesses and lead due diligence for private equity funds focused on SaaS, eCommerce, FBA, and content website acquisitions.

In this episode we cover:

• 01:12 - Ahmed's Due Diligence & Acquisition Background
• 05:26 - Differences Acquiring a SaaS, an E-commerce & Content Business
• 10:32 - Organic Vs Ads Traffic For E-Commerce
• 11:45 - High Level Red Flag Checklist To Review When Acquiring
• 13:12 - Top Reasons & Red Flags That Kills A Deal
• 15:41 - Percentage Of Successful DD
• 16:45 - Combining E-Commerce & Affiliate Website Strategy
• 18:24 - What Kind Of Business & Process To Start Acquiring
• 20:55 - Ahmed's Favorite Activity To Get Into a Flow State
• 22:22 - Ahmed's Piece Of Advice For His Younger Self
• 24:45 - Ahmed's Biggest Challenges at Rapid Diligence
• 26:15 - Instrumental Resources For Ahmed's Success
• 28:18 - What Does Success Means for Ahmed Today
• 30:19 - Get In Touch With Ahmed

Get In Touch:

Ahmed Razza's Twitter

Rapid Diligence Website

Ahmed's Email

Books:

The Miracle Morning by Hal Elrod

The Hard Thing About Hard Things by Ben Horowitz

My First Million Podcast

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How To Value Your SaaS Company