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SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.... more
FAQs about SaaS Marketing Insights:How many episodes does SaaS Marketing Insights have?The podcast currently has 47 episodes available.
June 10, 2019Leading with Outreach with David Horne of CrewPayDavid Horne is a serial entrepreneur with a decade of experience in bootstrapping SaaS products. Along with his co-founders they sought to solve a common shared problem: a simple way to pay independent contractors. The result was CrewPay. David explains how they plan to lead with outreach prior to adopting a multi-channel marketing approach....more23minPlay
June 03, 2019App Building for the Rest of Us with Ben Haefele of Foundry PlatformApple's and Google's App Stores launched more than a decade ago and despite their huge popularity, developing a mobile app is still the reserve of the programming elite. Foundry Platform was created to make it easy for anyone to design and build their own app. Co-Founder Ben Haefele explains how the business got started and how it's finding its market....more20minPlay
May 27, 2019Crowdsourced Polling with Justin Chen of PickFuPickFu is a crowdsourced polling platform created by serial bootstrap entrepreneurs Justin Chen and John Li. Although their platform has covers a wide range of possible use cases, Justin explains how they found and deliver value to some key market segments, including self-publishing authors and app creators....more26minPlay
May 20, 2019Growing Through Cornerstone Content with Christopher Gimmer of SnappaSnappa is an online graphic design tool for non-designers that's growing rapidly. Co-founder Christopher Gimmer explains the unlikely origins and how growth has been fuelled by close attention to developing and promoting cornerstone content....more22minPlay
May 13, 2019Incentive Marketing with Jack Paxton of VyperIn the course of running Facebook and Google ads for client campaigns, Jack Paxton discovered contest and giveaway promotions generated the best ROI. To be able to deliver results at scale he and co-founder Kevin Tang created Vyper, a SaaS that makes easy to run viral campaigns. Learn Jack's tips for how to run incentivized marketing programs....more19minPlay
May 06, 2019Event Marketing with Vasil Azarov of Growth Marketing ConferenceVasil Azarov already had a background in event marketing so he knew what to expect when he launched his own Growth Marketing Conference in 2015. What advice would he give marketers looking to achieve more with event marketing, either as event participants, sponsors or first-time event organizers?...more25minPlay
April 29, 2019Marketing A SaaS Startup Stack with Geoff Roberts of OutsetaGeoff Roberts and his fellow Co-Founders at Outseta are building a complete platform catering for SaaS startups. Although they are only 2.5 years into their journey they are already gaining traction due to their decision to start marketing at the same as they started coding....more19minPlay
April 22, 2019Finding Market Fit with Jonathan Zacks of GoRemindersJonathan Zacks and fellow Co-Founder Justin Svrcek set out to solve the problem of reminders for medical appointments but along the way they came across a slew of other sectors from tattoo parlours to accountants and law firms. How are they managing to acquire customers and differentiate GoReminders in a crowded market?...more21minPlay
April 08, 2019Bootstrapped Brand Building with Patrick Campbell of ProfitWellPatrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maximize financial performance. ProfitWell is now investing heavily in brand building and content marketing. In this episode Patrick reveals their thinking behind this approach....more25minPlay
April 01, 2019Creative Project Management with Corina Ludwig of FunctionFoxCorina Ludwig started her career as a Graphic Designer before transitioning to an Advertising Traffic Manager. She is now President of FunctionFox, a veteran SaaS project management solution catering for advertising, design and marketing agencies as well as inhouse creative teams. How has FunctionFox and its marketing changed in the last 20 years?...more18minPlay
FAQs about SaaS Marketing Insights:How many episodes does SaaS Marketing Insights have?The podcast currently has 47 episodes available.