SaaS Marketing Makeover

SaaS Marketing Makeover

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SaaS Marketing Makeover episodes

  • SaaS Marketing Makeover for Figma with Kristi Melani, VP of Global Growth Marketing at Anaplan
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected Figma, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... VP of Global Growth Marketing at Anaplan, Kristi Melani!
    35 min
  • SaaS Marketing Makeover for Celonis with Tim Hickle, Director of Marketing at Greenlight Guru
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected Celonis, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... Director of Marketing at Greenlight Guru, Tim Hickle!
    36 min
  • SaaS Marketing Makeover for Zuora w/ Michael Shearer, Sr. Director Digital Strategy at Claravine
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected Zuora by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... Sr. Director, Digital Strategy & Innovation at Claravine, Michael Shearer!
    37 min
  • SaaS Marketing Makeover- with Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected ServiceNow by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli!
    35 min
  • SaaS Marketing Makeover- with VP of Marketing at CIBO, Billy Cripe
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... VP of Marketing at CIBO, Billy Cripe!
    36 min
  • SaaS Marketing Makeover- with VP of Demand Generation at SmartLinx, Dana Córdova
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected ClickUp, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... VP of Demand Generation at SmartLinx, Dana Córdova
    33 min
  • SaaS Marketing Makeover for Stripe - with Digital Marketing Director at Advarra, Scott Templeman
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected Advarra, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... Digital Marketing Director at Advarra, Scott Templeman!
    33 min
  • SaaS Marketing Makeover for Hopin - with VP of Marketing at Saleshood, Frederik Hermann
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected Hopin, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... VP of Marketing at Saleshood, Frederik Hermann
    37 min
  • SaaS Marketing Makeover for Gong - with CMO at UpKeep, Daniel Frohnen
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... CMO at UpKeep, Daniel Frohnen!
    33 min
  • SaaS Marketing Makeover for Miro - w/ Sr. Director of Demand Generation at Workday, Michaela Dempsey
    It's makeover time.
    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company randomly selected Miro, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Today's guest... Senior Director, Demand Generation Global Integrated Marketing Strategy at Workday, Michaela Dempsey!
    31 min

About SaaS Marketing Makeover

From the publisher's feed

SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company.

Our…