Automaily has launched and has its first signups, A short geek out on AWS instances and we revisit positioning and getting your first customers.

This week the guys talk about Simons positioning with Automaily again as well as covering April Dunfords book Obviously awesome.

After a few weeks off Simon and Dean have a catch up with what’s been happening.

This week Simon updates us on his customer research feedback, Dean tells of his refactoring woes.

We discuss the book The Mom Test, building an audience on LinkedIn and finally Simon gives some Stripe 101 advice to Dean

This week is all about getting the blues, questioning what you are building and talking it through for a new perspective to help re-focus on the task at hand.

This week we talk origins for both our product names and where the ideas came from.

Of course we have the usual progress reports too.

With our new mic's and pre-amps we give you a much better sound quality and talk about hitting revenue milestones, dogfooding Automaily with Snapshooter, dealing with real life issues, writing documentation and a sneak preview of the upcoming Strong Customer Authentication legislation a.k.a. PSD2 or 3D Secure v2.

We recap the events of last week and how life sometimes throws you a curve ball.

The discussion then turns to pricing as we give our thoughts on pricing models and reveal how much we'll be charging for Automaily and CloudInsights.

Simon and Dean try their hand at making their first podcast for SaaS a reality