In this week's episode, LJ and Rob sit with Rolf Kramer, VP of Sales of The Ash Group. 

Rolf joined the Ash Group to modernize their GTM strategy and outlined a few key points of his strategy for the podcast. 

Here's what Rolf shared:

1. Utilize SDR/BDRs to set up meetings

2. Build a world-class tech stack (including things like Salesloft, Lusha, and Sales Navigator) 

3. Create a clear career path for the SDR/ BDRs

Check out the episode to learn more. 

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