SaaS Talk with Varun Uday

This is me, Varun Uday having a conversation with Vyshak Simha, who is the Chief Marketing Officer of Kaizen Institute about how marketing and consumer behaviors have changed in the post-pandemic world.   Post Covid-19, marketing has changed drastically given the changes in the economy and the way products and services are being bought and consumed. The pandemic has also brought about changes in the way marketing teams are conducting events. 

Topics covered are:

1. Marketing in the post-pandemic world 

2. Traditional events vs virtual events 

3. Virtual events best practices

In this podcast I, Varun Uday, talk to Devdutt Manay about marketing software to Enterprise customers and ways to break into the Enterprise segment. There is a marked difference between the way Enterprises and SME customers view the buying process and that's exactly what we're discussing here. 

Here are the topics discussed: 

0:25 Difference between marketing to Enterprises and SME's

2:50 Difference between the way Enterprises and SME's buy products/services 

4:55 How much say should marketing have while scaling a product to be Enterprise-Grade?  

7:14 Importance of collaborating with Sales and Product teams while targeting Enterprises 

8:43 Crafting your messaging for Enterprises while not scaring away SME customers

11:22 Nurturing Enterprise leads during long sales cycles 

15:43 Account Based Marketing (ABM) campaigns for Enterprises 

19:45 Marketers to follow and marketing books to read

This is me Varun Uday, having a conversation with Sahith Krishna, the Product Marketing Manager as well as the Head of Inbound Marketing at Exotel about the importance of Product Marketing and how an effective Product Marketing engine can benefit the sales and support teams.  

The topics covered in this podcast are: 

- The importance of Product Marketing for SaaS products  

- Creating an effective user onboarding experience

- How Product Marketing helps the sales and support teams be better at what they do.