SaaS Therapy

SaaS Therapy

By BrainStormBusiness
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SaaS Therapy episodes

  • Why SaaS Therapy?

    Get to know your hosts, Todd Kirk and Casey Trujillo, as they discuss the importance of relationships in SaaS, the challenges that arise in these relationships, and how to respond. They'll share data, stories, voice of customer, and actionable tips you can use right away to improve your customer relationships and drive retention.

    Takeaways

    • Relationships are crucial in the SaaS industry and require constant attention and effort.
    • Challenges often arise in SaaS relationships, including misaligned expectations and communication breakdowns.
    • Therapy is needed to heal and improve SaaS relationships, both between customers and vendors and within organizations.
    • Taking action and implementing actionable steps is essential to improve SaaS relationships and achieve desired outcomes.

      • Contents

      • 00:00 Introduction and Purpose of the Podcast
      • 03:13 The Importance of Relationships in SaaS
      • 06:17 The Challenges in SaaS Relationships
      • 11:00 The Need for Therapy in SaaS Relationships
      • 15:15 Focusing on the Ultimate Objective
      • 16:28 The Goal of Healing Broken SaaS Relationships
      • 17:19 Data Point: User Adoption and Training
      • 18:27 Conclusion and Call to Action

        • Resources

        ⁠Connect with Casey⁠

        ⁠Connect with Todd⁠

        ⁠Visit the show page⁠

        ⁠Get to know BrainStorm

        Credits

        Show direction: Debra Wilson

        Show design: Kensie Smith

        19 min
      • Building the new QBR

        In this episode of SaaS Therapy, Todd Kirk and Casey Trujillo discuss the quarterly business review (QBR). They address the anxiety and stress that customer success managers often feel when conducting QBRs and emphasize the importance of preparing for them.

        The hosts provide tips on how to review data with the point of contact before the QBR, focus on the customer's needs and strategic initiatives, provide value to the executive team, look forward to future initiatives, and make the point of contact the hero. Listen until the end for a summary of tips and a call to action for listeners to implement in their own QBRs.

        Takeaways

        • Prepare for QBRs by reviewing data with the point of contact
        • Focus on the customer's needs and strategic initiatives
        • Provide value to the executive team
        • Look forward to future initiatives
        • Make the point of contact the hero

          • Content

          • 00:00 Introduction and Purpose of the Podcast
          • 01:08 The Anxiety and Stress of QBRs
          • 02:11 The Value and Purpose of QBRs
          • 05:12 Focusing on the Customer in a QBR
          • 08:58 Providing Value to the Executive Team
          • 11:49 Looking Forward and Identifying Next Initiatives
          • 24:53 Making the Point of Contact the Hero

            • Resources

            Connect with Casey

            Connect with Todd

            Visit the show page

            Get to know BrainStorm

            Credits

            Show direction: Debra Wilson

            Show design: Kensie Smith

            31 min

          About SaaS Therapy

          From the publisher's feed

          Get comfy. It's time for "SaaS Therapy," with industry veterans Todd Kirk and Casey Trujillo – the podcast for customer-facing teams in SaaS. Casey and Todd leverage their experience working between…