SaaSBoomi

HRM is a crowded space with 200+ companies out there and has many one trick pony solutions like Performance management system, Payroll, ATS, Goal management, OKRs, Timesheets, Attendance check-in, check-out etc.

Venturing into such a market in itself is challenging, and to add on to it, imagine if you're building a full stack HRM product.

David versus Goliath is of the past, here we have Darwinbox versus Goliaths.

Darwinbox is a Hire to retire HR tech product used by an intern to CEO of a company.

They have 600+ enterprise customers including more than 35 unicorns, 1.2 million end users or employees who use the platform day in and day out for different HR aspects across multiple sectors across Asia.

In this episode explore with Rohit of Darwinbox as Suresh unravels their journey of slowly and steadily replacing legacy HRM systems in enterprises.

Here’s more on what you can learn from this episode.

- How Asian market makes you efficient and gets you ready for the world?

- How to structure a SaaS lead generation engine for the SEA market?

- What're the market characteristics of Philippines, Indonesia, Singapore in terms of deal size, closing duration, pricing multiples?

- Why is South East Asia better paced than India as a market?

- What're the local companies in SEA focused at?

- What’re the two critical weaknesses of legacy systems that you can leverage on?

- How has India made them extremely efficient?

- What's the story with SBI which got them international customers?

- What’s the ideal sales strategy for enterprise SaaS?

- How to take care of SaaS customizations versus scalability using products?

- How is SEA different from India as a SaaS market?

- How to compete against legacy SaaS players?

- Early-stage sales playbook for enterprise SaaS

- How to scale an enterprise SaaS product?

- The SaaS advantage in SEA

Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually.

He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016.

Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX and AI.

Here are the other key take aways from this episode.

-Find out how they came up with the name Yellow despite its SEO implications?

-How they got enterprise customers when they were a 4 member team

-What does the marketing org chart look like today considering teams in India, SEA, NA, LATAM?

-Nuances in positioning and messaging for each of the markets, how they're different for emerging markets and western markets

-How the organizational structure in a company is never fixed but fluid?

-What're the two sides to product marketing?

-In SaaS marketing org, who should PMM report to - CPO or CMO?

-How to stand out in a commoditized market and build trust?

-What's the paradigm shift in new age CRM?

-How Microsoft accelerator helped in getting more enterprise customers?

-Are Indian enterprises laggards or innovators in terms of software adoption?

-What're the aspects to keep in mind while changing your positioning? What're its impacts?

-The step by step process of getting into Gartner Magic Quadrant and the team structure

Welcome to the second episode of BTS Podcast - Experiments-led Business Building

In this episode we have Laxman Papineni - CEO & Co-founder, Outplay joining as guest.

SaaSBOOMi BTS podcast is hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) and Varun Shoor (Founder, Kayako).

Here's what you'll learn from this episode.

- What's the secret ingredient to making half a million dollars with a Gmail, spreadsheet and a network of bloggers?

- How to growth-hack side hustles into full blown businesses?

- Secrets of building trust and relationships

- How do you decide to let go of fantastic revenue generating businesses to focus on something new?

- Why did they decide to hit $20k ARR before fundraising?

- Why did they get bored of making enough money?

- How to make money while you sleep?

- How do you make people refer more?

- How to generate limitless customer generated content?

- How to leverage case study marketing?

- Why will someone shut down a business that has a revenue of $2-3mn?

- What're the classic items which first time founders overlook?

- How to go about building a business in a crowded market?

- Signals to look for when evaluating a new business : hard lessons from 5 years.

- Checklist to pick up an idea for a startup

- Why Outplay and what's the strategy when you're going behind big players?

- How to do investor marketing and raise funds in 6-7 days?

- How to hack and get CXOs attention?

- What's to be the no.1 goal for all pre-PMF and just after PMF companies?

- What's the advice to an entrepreneur setting up their marketing engine?

- What's one go to source on learning more on marketing?

#SaaSBOOMi #Marketing #Podcast #SaaS

SignEasy helps companies to sign, send and manage all sorts of documents and is being used by over 8 Million users (out of which 150K are paying customers) and 35,000 Companies spread across 100 Countries.

Millions of users and downloads is quite usual in game apps and other consumer apps. Listen to Sign Easy’s story of millions of users and downloads as a B2B app, how they started providing a SaaS product as a mobile app, instead of as a web app.

Pick up interesting insights on consumer behaviour as Suresh explores the idea behind SignEasy and go deep into thoughts shaping the product - on why someone will pay to sign on a document, the connection between mobile and documents which is non obvious, the conviction behind it, the dynamics involved considering document signing has to be accepted by two parties, the distinction between iOS and android users and more.

Sunil also shares his thoughts on how they leveraged mobile app stores ecosystem, developer relations, on bootstrapping and fundraising.

Tune in to learn on how they're generating 100k+ downloads per month, how their pricing evolved via lifetime deals, free trials, freemium, and more.

Start streaming!