🚀 Key Takeaways:

• Why more traffic isn’t always better—especially when it’s the wrong audience
• How irrelevant content can hurt your authority and dilute your brand’s message
• The value of quality over quantity when it comes to SEO and content strategy

Tune in for a story that’s part marketing mystery, part cautionary tale, and packed with insights on aligning marketing goals with business strategy. Because at the end of the day, it’s not about how many cake lovers you attract—it’s about reaching the right audience that drives growth.

What happens when your marketing team is crushing it—just not in alignment with your company’s goals? In this episode, we tell the unbelievable yet true story of how a SaaS company accidentally built a recipe empire, driving massive traffic… from dessert lovers, not potential customers.

Thousands of irrelevant web pages, stuffed with meal recipes, were flooding the site with organic traffic that did nothing for the business. When we finally deleted the clutter, something unexpected happened: traffic barely dipped, but authority skyrocketed. Suddenly, Google—and customers—understood what the company was actually about.