saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #33, we talk with Nick Russell, Co-Founder and Director of Dualo, a knowledge management solution that empowers digital teams to make better and faster decisions. Their insights hub product was named a ‘must-have research tool in 2022’ by UX Planet, and they continue winning the market with an exceptional SaaS tool.

Nick shares his journey from leading digital product teams at prominent companies to tackling the universal challenge of accessing key insights and learnings. We track the early days of Dualo's inception during the pandemic, revealing the strategic advantage they found in the quiet of lockdowns to engage with industry professionals and shape a product that truly resonates with digital teams' needs.

Nick talks about the importance of understanding your market, devising monetization strategies, and the pivotal role customer feedback plays in refining a standout product. We also highlight the resilience required to overcome rejection and the essential mindset shifts that can lead to startup success.

Furthermore, Nick provides valuable insights into innovative sales techniques, including the personal touch of LinkedIn voice notes and the importance of a strong support network throughout the entrepreneurial journey.

--------- EPISODE CHAPTERS ---------

(0:00:06) - Building a Knowledge Management Solution

(0:12:09) - Challenges of Scaling a Startup

(0:27:58) - Building a Long-Term Strategy

(0:39:57) - Founder Challenges and Hacks

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Twitter - https://twitter.com/SaaS_group

Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #32, we talk with Sumit, Founder of Parqet, portfolio tracking and visualization tool. They are based in Hamburg, bootstrapped from day 1, and were called the most exciting bootstrapped company in the city.

Sumit walks us through his evolution from front-end developer to full-fledged founder, sharing the crucial moment he chose to shift gears from his day job to focus on his growing passion project. Sumit also talks about the power of ownership, detailing why he opted to keep his company bootstrapped amidst a sea of VC-funded competitors, favoring a lean, self-reliant business model.

Sumit explains how tapping into the influencer ecosystem sparked organic growth, illustrating the tool's ability to adapt to users' needs for both transparency and privacy in portfolio sharing. Tune in to hear these stories of grit, growth, and the gratifying milestones of startup success.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1

Stay up to date:

LinkedIn - https://www.linkedin.com/company/14790796

Twitter - https://twitter.com/SaaS_group

Website - https://saas.group/

oin us for an insightful AMA! This time about all things Content operations and SEO with Ane Wiese, SEO Lead at saas.group and Mila Di Bella⚡️, Content Operations Specialist at MilaDiBella.com 😎 where we unravel the mysteries of seamlessly integrating Content Operations and SEO in the dynamics of B2B SaaS.

We will deep dive into the ever-evolving landscape of digital visibility and user engagement.

Some of the topics we want to explore:

1. 2023 SEO Surprises

2. 2024 Predictions

3. AI in Action

4. Scaling Quality Content

5. SEO Safeguarding

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #31 we talk with Lubomila Jordanova, CEO and Co-Founder of Plan A, helping brands to decarbonize and be ESG compliant, as well as the founder The Greentech Alliance, a community connecting over 3000 Greentech member companies to 500+ top-tier VCs, media, and experts.

We take a deep dive into the journey, beginning from Lubomila's background in finance to her inspiration to establish Plan A in 2016. Listen as she shares her experiences in educating businesses and individuals about sustainability, the initial hurdles she overcame, and how science, collaboration, legislation, and societal awareness have been vital in their mission.

Lubomila also shares her insights into the evolving landscape for female founders and the growing need for alignment and sustainability in business. Tune in if you're interested in sustainability, entrepreneurship, and the intersection of the two.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #30, Hendrick Lennarz, founder of Unlock Growth, a passionate growth marketer, helping companies develop their individual growth strategy, identify strong ideas and growth hacks, and implement them continuously.

Hendrick talks about his transition from a tech enthusiast to a seasoned growth hacker and opens up about his fascinating journey starting from his early coding days at Trusted Shops to building a successful growth hacking company. In this episode, we explore the realm of growth hacking in detail, emphasizing how it has evolved over the years. We address the key differences between growth hacking today and a decade ago, and the criticality of setting specific growth goals. We also debunk the myth of a magical hack that skyrockets growth and underline the importance of continuous and strategic efforts towards achieving growth goals.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #29 we talk with Sophie Frères, Co-Founcer and CEO of LiSA, a suite of shoppertainment software solutions. Working with some of the biggest brands in retail, they’re on a mission to transform the industry and make shopping fun!

We discuss company's early strategy of targeting enterprise-level brands and retailers, and how they've evolved to cater to smaller brands, offering them the opportunity to experiment with shoppable experiences. We discuss Sophie's experience at the Web Summit, and how they navigated the initial skepticism about live shopping and social commerce, only to be met with a surprisingly positive reception. Sophie also sheds light on the exciting and dynamic world of social commerce, sharing how big retailers want to integrate social commerce into their strategies.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #28 we talk with Sven Lackinger, co-founder of Sastrify, a virtual SaaS service procurement software that improves SaaS operations management and SaaS spending. They’ve raised over $40M over the last 3 years and are actively winning the world’s procurement market from Cologne, Germany. Ever wondered how to successfully navigate the world of SaaS procurement? Sven Lackinger is shining a light on how Sastrify focuses on processes, quantity, and transparency to help businesses manage their software operations and spending effectively. Sven also shares the story of successfully securing funding by leveraging the previous investor relationships and the role of a thorough hiring process in assembling a top-notch team for rapid scaling.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Join us for a LIVE AMA on the intricacies of Tech Due Diligence in SaaS acquisitions. We'll discuss what's included, common pitfalls, OSS-related risks, and more.

Our guests: Chris Philipps, Founder of Phillips & Byrne with more than 20 years of experience in the Tech and startup industry. Former engineer and CTO-turned-CEO/Managing partner. Tech advisor and selective angel investor. Tobias Schlottke, Co-Founder & CTO saas.group. Co-Founder of OMR(dot)com, Co-Founder of alphalist, and an experienced CTO passionate about tech.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #27 we talk with Max and Julian Weber @Storrito (https://storrito.com/), a scheduling solution that enables businesses to create, edit, and schedule stories for Instagram using hashtags and GIFs, and @Audiocado (https://audiocado.com/), an intuitive platform that helps creators turn their podcasts into videos. Listen in as Max and Julian share their entrepreneurial journey, the genesis of their products, and the challenges they've faced running the business. They discuss the importance of staying focused on one product, managing multiple tasks, and their future plans. We discuss the advantages of Google ads for startups and how it has contributed to their businesses' growth. We talk about the significance of understanding your target market and finding a product-market fit.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #26 we talk with Alex David, Co-Founder of Corrily (https://www.corrily.com/), a monetization growth engine that provides a suite of tools to help subscription companies increase conversions and revenue while reducing churn. They are the winnerss of SaaStock USA 2023 Global Pitch Competition and are actively working on solving pricing challenges for SaaS companies worldwide. Get ready to explore the world of pricing and monetization in SaaS companies.

We sit down with Alex, the co-founder of Corrily, a monetization growth engine for SaaS companies, to uncover the nuances of pricing strategies. He talks about how Coraly is revolutionizing the way SaaS companies approach pricing challenges.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/