Feeling stuck in middle management? You’re not alone—and you don’t have to stay there.

In this episode of SaaSy Moms, we sit down with executive coach Anna Cosic to unpack the real strategies women (especially moms) can use to break into the C-Suite.

We cover:

• Why skills alone aren’t enough—behaviors and habits matter.

• How to overcome imposter syndrome & perfectionism.

• Building executive presence through confidence and self-awareness.

• Navigating the motherhood penalty and setting boundaries at work.

• The art of strategic relationship building in male-dominated environments.

• Salary negotiation tips that ensure you’re paid what you’re worth.

Anna shares practical, no-fluff advice rooted in real coaching experiences, giving women leaders a roadmap for career advancement without sacrificing personal growth or motherhood.

🎙️ Whether you’re at an inflection point in your career or aiming for the next big role, this conversation will help you step into leadership with clarity and confidence.

Chapters

(00:00:00) Introduction to Empowerment for Women in Management

(00:02:53) Anna's Journey: From Ambition to Executive Coaching

(00:06:08) Overcoming Challenges in Middle Management

(00:09:00) Skills vs. Behaviors: The Path to Executive Presence

(00:11:46) Understanding Executive Presence and Its Importance

(00:14:42) Building Relationships and Networking for Success

(00:17:59) Navigating Company Culture and Expectations

(00:20:45) Setting Boundaries and Managing Workload

(00:24:04) The Role of Confidence in Career Advancement

(00:26:54) Taking Responsibility for Your Career Path

(00:29:42) Statistics and Gender Dynamics in Leadership

(00:36:44) The Demotivating Landscape for Women in the Workplace

(00:39:08) Empowerment and Career Advancement Strategies

(00:40:34) Navigating Salary Conversations and Self-Worth

(00:45:49) The Motherhood Penalty and Career Impact

(00:50:50) Balancing Work and Motherhood: A Type A Perspective

(01:08:53) Final Thoughts and Resources for Aspiring Executives

#women #tech #podcast #career #executive #management #how to stepup

What happens when a working mom experiences a childcare scare — and decides to build the solution herself? In this powerful episode, we sit down with Dr. Sarah Nadimpalli, founder of BookLilli, a SaaS-enabled childcare marketplace on a mission to make vetted, high-trust care accessible for modern families.

Sarah opens up about her path from nurse to researcher to entrepreneur, and how BookLilli grew out of her lived pain as a mom. We explore:🚀 How to validate product-market fit🧸 How to vet nannies and navigate guilt💡 Why the right caregiver can be life-changing💰 How childcare expenses tie into long-term ROI

If you’re a mom trying to balance career ambitions with family, or a founder interested in building trust-based marketplaces, this is the episode for you.

📍 Learn more: BookLilli.com🎧 Don’t forget to subscribe, rate, and share with fellow SaaSy moms!

Chapters:

(00:00:00) Meet the Woman Reinventing Childcare Tech
(00:00:47) How a Nurse Turned a Personal Crisis Into a Startup
(00:02:55) The Hidden Anxiety Every Working Mom Faces
(00:08:33) Moms, Trust Your Gut — It Builds Great Startups
(00:14:50) Cracking Product-Market Fit in Childcare SaaS
(00:20:32) Inside BookLilli: The Matchmaker for Modern Parents

(00:23:19) Why BookLilli Is Not ‘Uber for Nannies’
(00:24:09) Behind the App: How Caregiver Booking Really Works
(00:27:01) How to Build Parental Trust Into Your Product
(00:28:11) What Happens When the Nanny Isn’t a Fit?
(00:29:20) Short-Term Care or Full-Time Nanny? Here’s How It Works
(00:32:40) Making Luxury Childcare Surprisingly Affordable
(00:34:00) Pricing Like a Pro
(00:36:00) Launching a Startup City by City — Starting with Dallas
(00:38:00) How to Build Viral Growth Without Paid Ads
(00:44:00) Skip the Panels — Talk to Customers Instead
(00:45:12) Every Founder Needs This One Grounding Voice
(00:46:23) Why Moms Feel Guilty for Asking for Help
(00:47:30) Full-Time Childcare Feels Like a Financial Step Back
(00:48:57) How the Right Nanny Can Change Your Life
(00:50:00) Paid Help Isn’t a Luxury — It’s a Career Investment

(00:53:00) When Family Support Isn’t Enough
(00:54:10) Daycare or Nanny? Ask These 5 Questions First
(00:56:00) Hidden Costs of Childcare No One Talks About
(00:57:20) How to Vet a Nanny Like a Pro
(00:59:00) Today’s Moms Are Carrying an Unfair Load

In this episode, Wendy and Anya discuss their experiences with traveling with kids and delve into the complexities of pricing SaaS products. They explore various pricing strategies, including value-based, competitor-based, cost-based, penetration, and freemium models, emphasizing the importance of understanding customer needs and market dynamics. The conversation highlights the significance of regular pricing evaluations and the necessity of adapting strategies based on market research and customer feedback.

⏱️ Chapters

(00:00:00) Welcome Back to SaaSy Moms

(00:01:00) Why We’re Finally Talking About SaaS Pricing

(00:01:41) Why Pricing Isn’t Simple—and Never One-Size-Fits-All

(00:02:40) 3 Common Pricing Goals: Penetration, Loyalty, and Profit

(00:05:44) Value-Based Pricing Explained (10x Rule)

(00:08:48) What If Different Users See Different Value

(00:09:51) Competitor-Based Pricing: When to Use It

(00:10:44) Don’t Just Copy—Why Benchmarking Is Smarter

(00:14:37) Cost-Based Pricing: Simple, but Risky

(00:17:20) Penetration Pricing: Smart Move or Price Trap?

(00:21:00) Freemium Strategy: Zoom, Trials & Product-Led Growth

(00:23:19) How to Build a SaaS Pricing Model Step-by-Step

(00:25:10) When & How to Revisit Your Pricing Strategy (Example from Alex Hormozi)

(00:28:56) SaaSy Struggles: Cruise Travel with Kids

(00:32:12) Travelling with kids. Does it worth it?

(00:35:06) Flights with Kids: Nap Timing, Lollipops & Bandages

(00:38:00) Cruise Travel with Kids: Essential tips

(00:42:00) Messy But Memorable

In this episode of Sassy Moms, hosts Wendy and Anya discuss strategies for climbing the corporate ladder, sharing personal experiences and insights on career growth. They emphasize the importance of self-advocacy, understanding company culture, and building cross-functional relationships. The conversation also touches on the challenges of postpartum weight and motherhood, providing a holistic view of women's experiences in both professional and personal realms.

(00:00:02) Introduce the episode on climbing the corporate ladder 
(00:00:34) Can I Really Have a Career and Be a Mom?
(00:01:13) Where It All Started: Our Corporate Climb
(00:02:18) From Junior to Director: Anya’s Real Talk on Rejection and Rise
(00:05:08) From Generalist to Strategist: Wendy’s Marketing Evolution
(00:07:42) Why Most People Hit a Ceiling After Manager Level
(00:08:36) Growth Hack #1: Get Comfortable Being Uncomfortable
(00:10:03) Too Much Work? Prioritize Like a Pro
(00:13:00) Challenge Your To-Do List
(00:15:26) The Underrated Career Skill: Self-Advocacy
(00:20:00) Managing Up Without Sucking Up
(00:23:00) You’re the Architect: Build Your Own Growth Plan

(00:26:16) Stay Longer at One Company to Move Up
(00:27:00) Why Career Growth Isn’t Always Vertical
(00:29:10) Your Secret Weapon: Cross-Functional Relationships
(00:34:40) Post-Maternity Confession: Saying Yes to Everything?
(00:36:00) The Art of Saying “No” to Your Kids
(00:39:44) Bring Solutions, Not Complaints
(00:42:44) Take Feedback and Improve
(00:43:52) Own Your Craft or go home
(00:44:00) SaaSy Mom Talk: Losing Postpartum Weight—Is It Even Possible?

#corporateladder #mom #tech #b2bsaas #careergrowth #postpartumweight #motherhood, #professionaldevelopment #workingmom #women

In this raw and honest episode of SaaSy Moms, Anya and Wendy dive into one of the most emotionally charged topics in tech: What happens to your career when you have a baby? Anya and Wendy share personal experiences and insights on how maternity leave can impact career progression, the importance of choosing a supportive workplace, and the realities of returning to work after having children.

We talk about:

• The invisible career “pause” no one talks about

• Getting skipped for promotions during or after maternity leave

• What it's really like returning to work with a new baby

• The mental load that never turns off. The guilt, fear, and power of redefining your career as a mother

Oh, and yes — how to not go crazy while travelling with kids. 🙃

Whether you're navigating pregnancy in tech or trying to find yourself again post-mat leave — this one’s for you. 💻👶

Chapters

(00:00:00) Welcome to Sassy Moms
(00:23:00) Baby Spit-Up and Mental Load
(00:57:00) Clueless Dad Moment
(02:26:00) Today’s Topic: Pregnancy and Career
(03:01:00) Career Fears after getting pregnant
(03:50:00) The Unfair Pause. Women's career is on pause, while men get promotion.
(06:19:00) Silent Career Stall
(08:48:00) Tech Moves Fast
(10:55:00) Your Career Is Still Yours
(12:31:00) Same Title, New Reality
(14:50:00) Mat Leave Replacement Awkwardness
(17:19:00) Choose the Right Company
(20:20:00) You are pregnant? No problem, but Promotion is Deferred
(26:40:00) Back-to-Back Mat Leaves
(32:00:00) Traveling With Kids

#SaaSyMoms #WomenInTech #WorkingMoms #MaternityLeave #TechCareers #MomLifeUnfiltered #CareerAndMotherhood #PostpartumReality #ReturnToWork #MomsInTech #MentalLoad #MomGuilt #LeadershipWhileParenting #PromotionGap #CareerPause #ModernMotherhood #SpitUpAndStartups

Why do some features succeed while others flop? In this episode, we unpack what makes a product or feature truly successful—and it’s not just luck.

We share practical frameworks for identifying high-impact problems, validating solutions, and minimizing risk. Plus, in our SaaSy Moms segment, we talk about baby sleep regression, why spring break feels like a full-time job for parents, and how to survive summer with a career and kids 🙃

Chapters

(00:00:00) Welcome to Sassy Moms & Introductions
(00:02:55) Why Features Fail: Cost vs. Value
(00:05:51) Clippy, AI, and the Timing of Innovation
(00:08:47) The Science of Successful Launches
(00:11:43) Market Fit: Will They Pay & Will They Stay?
(00:14:39) Feature Success Metrics Beyond Revenue
(00:17:35) Examples: Discover Weekly, UX Fixes, and Niche Wins
(00:20:31) Tracking Success Early in Feature Development
(00:23:27) Picking the Right Problems Over Features
(00:26:23) Prioritizing Customer and Business Pain
(00:29:19) User Research: Surveys and Interviews
(00:32:15) Turning Pain Points into a Journey Map
(00:35:11) User Testing and the Role of MVPs
(00:38:07) Common Pitfalls: Discoverability, Complexity, and Quality
(00:41:03) Mom Life & Burnout: From Product Backlogs to Spring Break

#ProductManagement #MomsInTech #WomenInTech #advice #saasadvice #SaaSPodcast #TechMoms #FeatureDevelopment #MVPStrategy #CustomerResearch #StartupTips #ProductMarketing #WorkingMoms #UXDesign #ProductDesign #ProductSuccess #FoundersLife #ParentingInTech #ProductStrategy #BuildBetterProducts

This week, we're reacting to the controversial Netflix show Adolescence — and why it hit us hard as moms and tech professionals.

👩‍👧 From the emotional gut-punch of the storyline to the deeper questions it raises — can a child from a “normal” family really spiral into violence? Are parents still the biggest influence, or is social media rewiring our teens' self-worth?

Whether you're raising toddlers or teens, this one will make you rethink how we guide our kids through the digital age.

Chapters:

(00:00:00) SaaSy moms Intro
(00:00:10)  Adolescence: A Mom's reaction
(00:04:00) Technical Glitch: funny podcast recording failure moment

(00:05:00) Anna Critiques “Adolescence”: Can a Teen from a Normal Family Really Turn Killer?

(00:06:45) Social Media vs. Parents: What Really Shapes Teen Behaviour?

(00:07:51) Building Resilient Self-Worth in our kids

(00:11:04) Parenting Styles: Guidance vs. Control

(00:15:27) Praise vs resilience through constructive feedback

(00:21:10) Is Self-Worth the Key to Real-World Resilience?

(00:26:55) How to Make Your Child Open Up

(00:28:10) Cyberbullying & Online Harassment Real-life story

(00:32:00) Keys to Raising Secure Humans

🎧 Listen now and share with a fellow parent who’s navigating the chaos with heart and strategy.

#technology #workingmoms

#ParentingPodcast #SaaSyMoms #AdolescenceNetflix #DigitalParenting #MomLife #MentalHealth #TeenResilience #CyberbullyingAwareness #GentleParenting #TechAndParenting #SelfWorth #SocialMediaParenting #RaisingTeens #WorkingMoms #EmotionalIntelligence

It’s our 10th episode—double digits! 🎉 And to celebrate, we’re answering your questions in our very first Q&A special.

In this episode, We dive into questions from our followers, including:

• How to know if you're positioning your product in the wrong category

• What does customer empathy really mean in business?

• Tips for new moms: baby sleep, breastfeeding, hand-expressing colostrum, and more

• And many more!

And of course, a spicy debate if storytelling is a natural gift or can be learned at the job?

This one’s full of honest insights, laughs, and real talk from two moms building careers (and humans). 💻👶🎙️

Chapters:

(00:00:00) celebrating 10 episodes
(00:40:00) What surprised us most about running a podcast? 
(04:49:00) How do you know if you're positioning your product in the wrong category?
(10:59:00) Can storytelling be learned or is a natural talent?
(15:51:00) Are you going to do an episode about pricing?
(16:45:00) How did you discover you had low milk supply?
(21:02:00) Why did you become obsessed with breastfeeding?
(23:49:00) How did you get colostrum before your baby was born?
(28:13:00) Isn't oversupply for breastfeeding a good thing?
(31:09:00) What are some tips or challenges with sleep training?
(36:56:00) - I am approaching birth and I am worried - any tips?

In this episode of SaaSy Moms, we dive into the full feature launch journey:
✔️ Pre-launch prep (positioning, target audience, beta testing)
✔️ Launch execution (internal training, comms strategy, content planning)
✔️ Post-launch strategy (tracking adoption, collecting feedback, iteration)

We share tips from our product and marketing experience—plus, we talk baby sleep as well as finding yourself back after becoming a mom.

Tune in for insights, laughs, and a little SaaSy Moms magic.

✨ Don’t forget to like, subscribe, and share if you found this helpful!

Chapters

(00:00:04) Welcome to Sassy Moms - the ultimate feature launch episode. 
(00:00:48) Why understanding user and business impact is important. Review Ep 8 before this.
(00:03:01) The Three Phases of a Feature Launch - A breakdown of pre-launch, launch, and post-launch steps.
(00:05:50) The #1 Mistake That Can Derail Your Launch - Why skipping critical pre-launch steps leads to failure.
(00:10:07) Internal Alignment: The Secret Weapon for a Smooth Launch - Why getting sales and support involved early is key.
(00:14:00) The Power of a Strong Value Proposition - How to communicate the real benefits of your feature (not just what it does).
(00:19:37) How to Make Your Sales Team LOVE Your Feature Launch - Essential internal enablement materials they actually need.
(00:23:29) The Perfect Product Marketing & Product Management Partnership - Why working together from day one is critical.
(00:27:10) The Ultimate Go-To-Market Launch Plan - A step-by-step breakdown of what needs to happen before launch day.
(00:30:01) Beta Testing - The role of real-world user feedback in shaping your feature.
(00:31:50) Feature Flags:  How to control rollout timing and prevent disasters.
(00:34:00) How to Write a Launch Announcement That Gets Clicks - Messaging strategies for blogs, press releases, and social media.
(00:38:36) Post-Launch Reality Check: What If No One Uses Your Feature? - How to track adoption and make quick adjustments.
(00:42:30) Case Studies & Testimonials: The Key to a Second Launch Boost - Leveraging customer success stories to reinforce value.
(00:44:10) Sassy Moms Real Talk: The Unexpected Challenges of Motherhood - Anna and Wendy open up about personal struggles.
(00:45:50) Sleep Deprivation & Mom Guilt: The Hidden Battle No One Talks About - The impact of sleep schedules on mental health.
(00:48:30) Finding Yourself After Becoming a Mom - How to balance personal identity with the demands of parenting.
(00:51:20) Do You Ever Get Your Independence Back?

🎧 Available on Youtube, Apple, Amazon & more.

#productmanagement #productmarketing #featurelaunch #saasymoms #b2bsaas #sleeptraining

Magic cleaner: https://amzn.to/41LL3qo

In this episode of SaaSy Moms, Wendy and Anya dive deep into the feature launch process—why it matters, how it impacts business outcomes, and how PMs and PMMs should collaborate for success. Not all feature launches require the same effort, so we break down how to prioritize launch activities based on business and user impact.

Plus, in our SaaSy Struggles segment, we tackle the real-life challenge of sleep training a newborn—because launching features is tough, but getting a baby to sleep? That’s next-level strategy. 😅

🔊 Tune in for actionable insights, real talk, and a little bit of SaaS + parenting magic!

#ProductManagement #FeatureLaunch #PMM #SaaSyMoms #WomenInTech