AI isn’t just speeding up marketing — it’s changing what buyers trust, how brands get discovered, and what “good GTM” even means.

In this SaaSy Moms episode with Chae O’Brien, we unpack the biggest marketing trends shaping 2026, including:

• How small teams can run mid-market level GTM through AI workflows

• Why generative search + citations will change how brands win visibility

• The shift from “what can we promote?” to “what can we prove?”

• Why trust signals matter more than polished content in the AI era

• How campaigns, content, and personalization are being rebuilt (fast)

• The emotional reality behind all of it — especially for working moms in tech

If you’re a founder, marketer, PMM, or a solo marketer trying to keep up, this episode is a grounded playbook for what to focus on next.

Chapters:

(00:01:00) Meet Chae: why marketing playbooks are being rewritten

(00:05:00) Budget-friendly GTM: start with your ICP (not channels)

(00:10:00) Trust signals that work when buyers are skeptical of “marketing”

(00:14:00) Marketing trend 2026: “the year of the workflow” for small teams

(00:18:00) Generative search + citations: the new visibility game in 2026

(00:22:00) Brand in the AI era: why AI strips “creative language”

(00:26:00) The big shift: stop promoting — start proving

(00:30:00) Campaigns will change: from 12-week assets to rapid testing loops

(00:34:00) What AI can’t replace: POV, segment nuance, and real differentiation

(00:39:00) Buyer attention is fractured: how decision-making is evolving

(00:43:00) Modeling scenarios + testing signals: using AI without losing strategy

(00:47:00) Working-mom reality: switching modes, guilt, and mental load

(00:52:00) Productivity after kids: urgency, resilience, and redefining “success”

(00:57:00) Closing reflections: marketing, motherhood, and staying human

#ai #workingmom #workingmoms #saasymoms #startup #marketing #gtm #podcast #advice #2026 #trend #marketingtrends #aitrend #scale #mom #parenthood #womenintech #techcareers

Looking for Christmas gift ideas that moms actually want?

In this episode, we share our Top 10 Christmas Gifts for moms, babies, and kids — focused on practicality, simplicity, and meaning.

Skip the junk. Skip the noise.These gifts truly make everyday life easier.

And of course we talk about women that inspire us, because ... everything is possible in this life!

Chapters:

(00:00:00) Christmas gift ideas for moms, babies & kids – what this episode covers

(00:00:40) Intro: A special SaaSy Moms Christmas gift guide episode

(00:03:40) Celebrating inspiring women and motherhood during the holidays

(00:07:40) Why Christmas shopping feels overwhelming for moms

(00:10:40) Gift ideas #1–2: Practical Christmas gifts for expecting moms

(00:14:40) Gift ideas #3–4: Everyday gifts expecting moms actually use

(00:18:40) Gift idea #5: The most valuable Christmas gift (and it’s free)

(00:20:40) Gift ideas #6–7: Best Christmas gifts for babies (0–12 months)

(00:23:40) Gift idea #8: Best Christmas gift for toddlers (1–2 years old)

(00:26:40) Gift ideas #9–10: Christmas gifts for kids (3–8 years old)

(00:29:40) Final thoughts: How to approach Christmas with less pressure

#podcast #saasymoms #pregnant #christmas #gift #giftideas #workingmom #workingmoms #present #holiday #mom #baby #kid #technology

Being a working mom today feels like running a marathon that never ends.
In this raw and unfiltered episode, Anya and Wendy open up about the emotional and physical load mothers carry — from sleepless nights and tantrums to guilt, burnout, and the invisible mental checklist that never stops.

We talk about the real mental load of motherhood, the exhaustion no one sees, mom guilt, burnout, and the emotional overload that working moms carry every single day.

You’ll hear:

• Why “self-care” isn’t enough

• How mom-guilt shows up daily

• The hidden emotional load behind childcare

• Why society is compassionate to everyone except parents

• The importance of tag-teaming with partners

• Real stories of frustration, grief, judgment, and survival

If you’ve ever felt overwhelmed or wondered if you’re the only one struggling — this episode will make you feel seen, supported, and understood.
You're not alone.
This is the episode for exhausted moms who feel like they’re running on empty, juggling work, kids, cleaning, daycare, and everything in between.

Chapters:

(00:00:00) Intro. What is this episode about?

(00:00:59) The honest reason this episode exists: two exhausted moms hitting their limit

(00:04:00) A ever-ending cycle: work, kids, daycare prep, cleaning, cooking, laundry, activities

(00:07:00) Emotional and Physical exhaustion

(00:11:00) Yoga? Walks? Meditation? Why self-care tips don't really work

(00:14:50) The second you fill your cup ... It empties again!

(00:18:20) Is doing a trip away from your family a good idea?

(00:21:15) Why exhaustion accumulates, not disappears. Sharing of personal stories

Stories of being judged in public when kids cry…

(00:39:00) Unfair blame of moms by society. Kids' Brains aren’t even developed yet

(00:45:30) How couples cope differently. Men vs. Women when coping with exhaustion

Normalize the struggle. Lower expectations. Ask for help. Prioritize yourself. Protect your mental health.
#workingmom #MomBurnout #tip #advice #MomsWhoWork #saasymoms #MomSupport #MomsInTech #WomenInTech #CareerAndKids #PodcastForMoms #MorningCommute #WorkdayMotivationForMoms

In this episode of SaaSy Moms, Anya and Wendy sit down with Ben Somers, co-founder of Recess (https://recess.gg) — the project-based learning platform redefining modern education.

We explore why homeschooling is exploding, how AI is reshaping childhood learning, what schools fail to teach, and why entrepreneurial thinking is now a core life skill.
This conversation is a deep dive into how kids learn, how to prepare them for an AI-driven future, and why traditional schooling is no longer enough.

If you're a working mom in tech balancing career, burnout, and raising future-ready kids — this episode is for you.

Chapters:

(00:00:00) Intro: Why We’re Suddenly Thinking About Homeschooling
(21st Episode of SaaSy Moms about AI inspired the homeschooling curiosity)

(00:01:50) What Is Homeschooling Today? Not the 1980s Version
Modern homeschooling vs old religious models, rise in popularity

(00:03:50) Why 1 in 16 Families Are Now Homeschooling
Status signaling, tech parents, better tools, school trust decline

(00:07:50) Policy, ESAs & Why States Are Paying Parents to Homeschool

(00:11:10) Math Gaps: Is this true with homeschooling?
Concerns about math gaps in homeschoolers, tutoring, mastery learning

(00:15:34) Becoming Top 1% in Math: Ben’s Exact Formula for homeschooled kids
Beast Academy, Math Academy, spaced repetition, mastery-based learning

(00:19:10) Gaps in Soft Skills, Socialization & Reddit Horror Stories
Does homeschooling create socially awkward kids?

(00:23:50) Why Bullying Exposure Still Matters
Parents over-protecting → long-term resilience challenges

(00:27:50) Does the Legal System Protect Homeschooled Kids?
State-by-state oversight & child protection

(00:32:00) Building a “Whole Day” for Your Child: Curriculum, AI Agents & Customization
How Recess automates curriculum creation

(00:37:24) AI in Education: How Recess Curates Teachers, Materials & Skill Paths
From NVIDIA engineers to top YouTubers

(00:42:00) Cost of Homeschooling: Is It Really $15,000 a Year?
Actual averages and misconceptions

(00:45:55) Can a Full-Time Working Mom Actually Homeschool?
The honest answer for dual-career households

(00:52:00) Final AMA + AI Ethics in Child Learning Apps
QA, accuracy, and safety in AI-curated curriculum

#Parenting #Education #AI #WorkingMoms #Homeschooling #EdTech #MomsInTech #ChildDevelopment #FutureSkills

What happens when AI experts predict the end of humanity—but working moms in tech see a different future?

In this episode of SaaSy Moms, Anna and Wendy break down Dr. Roman Yampolsky’s appearance on The Diary of a CEO. While the podcast teased “AI job predictions,” it fell flat—so we’re filling in the gaps.

We dig into:
🤖 Narrow AI vs General AI vs Super AI — and why the real risks aren’t what you think.
💡 Why human empathy, creativity, and ethics can’t be replaced by machines...yet.
⚖️ Why AI governance matters more than fearmongering.
👩‍💻 How working moms (and all professionals) can prepare for the AI era.

📈 And most importantly the future of jobs or 5 jobs that will remain in 2030, 2040 and even 2060

If you’re worried about how AI will impact your career—or your kids’ future—this conversation will give you clarity, confidence, and tools to thrive.

🎧 Watch, comment, and join the debate!

Chapters

(00:00:00) Introduction

(00:00:40) What is this episode about? 

(00:03:49) SaaSy moms take on the AI Episode from The Diary of a CEO

(00:06:31) Understanding AI: Narrow vs General vs Super AI

(00:10:34) The Current State of AI and Job Security

(00:16:51) Preparing our kids for the Future Job Market

(00:26:44) Job #1

(00:34:07) Job #2

(00:36:08) Job #3

(00:38:34) Job #4

(00:41:01) Job #5

#AI #FutureOfWork #DiaryOfACEO #AISafety #ArtificialIntelligence #WorkingMomsInTech #SaaSyMoms #AIJobs #TechPodcast #WomenInBusiness #Leadership #moms #career #AI #chatgpt #genai #narrowai #diaryofaceo #job

Today, we all feel the pressure to use AI. It seems like if we don't, we'll lose our edge—and how can you raise AI-oriented kids if you don't lead by example? The pressure is real, but where do you start? How can you use it effectively without getting lost in the noise?

In this episode of SaaSy Moms, Wendy and Anya chime in with real, experience-based advice to help every working mom stay on top of the trend. They'll show you the true value you can get from AI, from work to home, and explain why both ChatGPT and Gemini are far from outdated.

Here's a glimpse of the real-life hacks you'll learn:

• 👩‍💻 Workplace Efficiency: Learn how to draft tough emails, summarize meeting notes in seconds, and even act as a professional "coach" to prepare for difficult conversations.

• 📊 Data Analysis: Discover how AI can help analyze complex spreadsheets to find key trends, and why it's crucial to understand its limitations when it comes to nuance and decision-making.

• 👶 Mom Hacks: Get a look into how AI can serve as a "sleep consultant" when you're exhausted, plan weekly meals for picky eaters, and create custom worksheets and coloring pages for your kids.

But remember, as they discuss, AI isn't magic. It only works if you know how to guide it and provide the right context. It can never replace a mom's instinct or the leadership skills that make you uniquely valuable.

🎧 Tune in for a real conversation on AI, motherhood, and the future of work for our kids.

Chapters

(00:01:09) AI in the Workplace: Drafting Emails & Tough Conversations

(00:02:12) ChatGPT vs. Gemini

(00:05:36) Automating Work Tasks: Meeting Agendas, Notes & More

(00:07:43) AI for Brainstorming & Presentations

(00:09:50) Why You Can’t Trust AI Blindly

(00:15:34) AI for Data Analysis: Trends vs. True Insights

(00:19:25) AI for Moms: from Sleep Consultant to Emotional Support

(00:23:45) Where AI can’t help

(00:26:17) AI for Mom Life: Meal Planning, Colouring sheets & Trips

(00:33:20) AI Is Reshaping the job market—How Can Parents Future-Proof Their Kids?

#WorkingMoms #AI #ChatGPT #MomLife #WomenInTech #Parenting #SaaS #FutureOfWork #Productivity #MomsInBusiness #career #mom #motherhood #dad #psychology #podcast

Children don’t need perfect parents. They need connection.

In this episode, parenting coach Todd shares the roadmap every #mom and #dad can use to raise confident, resilient kids: secure attachment, predictable routines, and compassionate discipline. We dive into separation anxiety, morning meltdowns, screen-time struggles, and why staying calm matters more than being “perfect.”

Practical, science-backed, and full of real stories—this episode is your guide to building stronger relationships with your kids while keeping your own sanity.

[00:05:43] Becoming the Alpha Parent
[00:09:43] The 3 Realms for Successful Parenting
[00:15:54] Morning Meltdowns & Separation Anxiety: How to Fix It
[00:26:10] The 5–7 Shift: What Science Reveals About Your Child’s Brain
[00:29:02] Why “Goodbye” Matters: The Power of Bridging Rituals
[00:31:17] Gentle Parenting vs. Authoritarian: Finding the Balance
[00:34:42] Discipline Isn’t Punishment: Raising Kids with Leadership
[00:37:24] Why Kids Lash Out: The Science of Frustration
[00:43:09] The Crying Release: How Tears Build Resilient Kids
[00:52:34] Tech & Kids: What Steve Jobs Knew That Parents Forget
[00:54:10] The Dopamine Trap: Screens vs. Childhood Joy
[00:58:11] Parents’ #1 Struggle: Staying Calm When Kids Push Buttons
[01:04:21] Education Changes Everything: Why Kids “Can’t Just Use Their Words”
[01:07:30] Kids don't need Perfect Parents, they need Connection

#stevejobs #Podcast #LifeLessons #ParentingJourney #MentalHealth #ChildDevelopment #FamilyFirst #EmotionalIntelligence #LeadershipAtHome #ParentingWins #ParentingCommunity

What if your life had a “free plan” — and one day, it got downgraded? In this episode, SaaS experts Anna and Wendy dissect Black Mirror Season 7 Episode 1: “Common People”, through the lens of tech, ethics, and motherhood.

We unpack how the episode mirrors real SaaS monetization, sales psychology, and subscription addiction — and why this future isn’t as fictional as it seems.

Plus: Our SaaSy Struggles segment is packed with mom life chaos — from surviving road trips with toddlers to Disneyland hacks that actually work.

🎯 Whether you're a working mom in tech, a SaaS founder, or just a Black Mirror fan — this one’s for you.

Chapters:

(00:00:27) A Human Life as a Subscription
(00:01:59) Brutal Reality Check: When SaaS Kills
(00:03:27) Future or Satire? The Tech We Can't Escape
(00:04:22) SaaS Is Everywhere—Even in Our Bodies
(00:05:29) The Illusion of Ownership in SaaS
(00:06:59) Freemium Isn’t Free
(00:08:13) Hooked and Locked In
(00:10:13) Sales Psychology Done Right (or Wrong?)
(00:14:59) Selling Without Selling
(00:16:02) Upsell Features or Human Rights?
(00:19:04) Morality vs Monetization
(00:22:07) When the Free Plan Gets Downgraded
(00:25:07) Paying to Escape Engineered Pain
(00:28:17) SaaS Dependency Is Already Here
(00:30:02) Real Talk: Road Tripping with Kids
(00:39:00) Disneyland Hacks and Parenting Pro Tips

#BlackMirror #CommonPeople #SaaSFounders #WorkingMoms #TechMoms #MomLifeInTech#SaaSyMoms #WomenInTech #FemaleFounders #SaaSAddiction #SubscriptionLife#ParentingInTech #DisneylandWithKids #MomHacks #TechEthics #FreemiumTrap

Feeling stuck in middle management? You’re not alone—and you don’t have to stay there.

In this episode of SaaSy Moms, we sit down with executive coach Anna Cosic to unpack the real strategies women (especially moms) can use to break into the C-Suite.

We cover:

• Why skills alone aren’t enough—behaviors and habits matter.

• How to overcome imposter syndrome & perfectionism.

• Building executive presence through confidence and self-awareness.

• Navigating the motherhood penalty and setting boundaries at work.

• The art of strategic relationship building in male-dominated environments.

• Salary negotiation tips that ensure you’re paid what you’re worth.

Anna shares practical, no-fluff advice rooted in real coaching experiences, giving women leaders a roadmap for career advancement without sacrificing personal growth or motherhood.

🎙️ Whether you’re at an inflection point in your career or aiming for the next big role, this conversation will help you step into leadership with clarity and confidence.

Chapters

(00:00:00) Introduction to Empowerment for Women in Management

(00:02:53) Anna's Journey: From Ambition to Executive Coaching

(00:06:08) Overcoming Challenges in Middle Management

(00:09:00) Skills vs. Behaviors: The Path to Executive Presence

(00:11:46) Understanding Executive Presence and Its Importance

(00:14:42) Building Relationships and Networking for Success

(00:17:59) Navigating Company Culture and Expectations

(00:20:45) Setting Boundaries and Managing Workload

(00:24:04) The Role of Confidence in Career Advancement

(00:26:54) Taking Responsibility for Your Career Path

(00:29:42) Statistics and Gender Dynamics in Leadership

(00:36:44) The Demotivating Landscape for Women in the Workplace

(00:39:08) Empowerment and Career Advancement Strategies

(00:40:34) Navigating Salary Conversations and Self-Worth

(00:45:49) The Motherhood Penalty and Career Impact

(00:50:50) Balancing Work and Motherhood: A Type A Perspective

(01:08:53) Final Thoughts and Resources for Aspiring Executives

#women #tech #podcast #career #executive #management #how to stepup

What happens when a working mom experiences a childcare scare — and decides to build the solution herself? In this powerful episode, we sit down with Dr. Sarah Nadimpalli, founder of BookLilli, a SaaS-enabled childcare marketplace on a mission to make vetted, high-trust care accessible for modern families.

Sarah opens up about her path from nurse to researcher to entrepreneur, and how BookLilli grew out of her lived pain as a mom. We explore:🚀 How to validate product-market fit🧸 How to vet nannies and navigate guilt💡 Why the right caregiver can be life-changing💰 How childcare expenses tie into long-term ROI

If you’re a mom trying to balance career ambitions with family, or a founder interested in building trust-based marketplaces, this is the episode for you.

📍 Learn more: BookLilli.com🎧 Don’t forget to subscribe, rate, and share with fellow SaaSy moms!

Chapters:

(00:00:00) Meet the Woman Reinventing Childcare Tech
(00:00:47) How a Nurse Turned a Personal Crisis Into a Startup
(00:02:55) The Hidden Anxiety Every Working Mom Faces
(00:08:33) Moms, Trust Your Gut — It Builds Great Startups
(00:14:50) Cracking Product-Market Fit in Childcare SaaS
(00:20:32) Inside BookLilli: The Matchmaker for Modern Parents

(00:23:19) Why BookLilli Is Not ‘Uber for Nannies’
(00:24:09) Behind the App: How Caregiver Booking Really Works
(00:27:01) How to Build Parental Trust Into Your Product
(00:28:11) What Happens When the Nanny Isn’t a Fit?
(00:29:20) Short-Term Care or Full-Time Nanny? Here’s How It Works
(00:32:40) Making Luxury Childcare Surprisingly Affordable
(00:34:00) Pricing Like a Pro
(00:36:00) Launching a Startup City by City — Starting with Dallas
(00:38:00) How to Build Viral Growth Without Paid Ads
(00:44:00) Skip the Panels — Talk to Customers Instead
(00:45:12) Every Founder Needs This One Grounding Voice
(00:46:23) Why Moms Feel Guilty for Asking for Help
(00:47:30) Full-Time Childcare Feels Like a Financial Step Back
(00:48:57) How the Right Nanny Can Change Your Life
(00:50:00) Paid Help Isn’t a Luxury — It’s a Career Investment

(00:53:00) When Family Support Isn’t Enough
(00:54:10) Daycare or Nanny? Ask These 5 Questions First
(00:56:00) Hidden Costs of Childcare No One Talks About
(00:57:20) How to Vet a Nanny Like a Pro
(00:59:00) Today’s Moms Are Carrying an Unfair Load