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What if masterminds weren’t just another trend… but one of the most powerful and scalable ways to hold transformation, create freedom, and grow a business you actually love leading?
In this episode, I’m joined by my dear friend, fellow space holder, and personal business coach, Ellie Swift, the mastermind expert for six and seven figure coaches, mentors, and consultants. Ellie has helped hundreds of entrepreneurs create what she calls Scalable Freedom™, designing masterminds that are both deeply transformational for clients and sustainably profitable for the business owner.
We dive into what masterminds really are (and how they differ from group programs), why they work in every niche from spiritual coaching to corporate leadership, and the role your unique framework plays in scaling with grace. Ellie also shares her personal journey of building her own thriving mastermind, the “five C’s” that underpin her signature approach, and why you don’t need to wait until you feel ready to begin.
If you’ve ever thought about hosting a mastermind, joining one, or weaving a more communal model into your business, this conversation will give you both the sacred strategy and the soul-led permission slip to do it your way.
Inside this episode, you’ll hear:
What masterminds are (and aren’t) — and why they work across niches
How Ellie’s Scalable Freedom™ reframes what freedom in business truly means
The “five C’s” that make her mastermind framework both scalable and transformational
The spiritual + strategic steps to creating your own signature model
Why joining a mastermind accelerates your growth in ways 1:1 coaching can’t
Permission to start imperfectly, trust yourself, and grow as you go.
Reflection Questions
Do I have a framework that embodies my medicine and the legacy I want to leave?
Am I creating or holding space that feels truly communal, where transformation happens because people are seen, witnessed, and supported?
Am I currently in a mastermind or group that’s holding me in my growth as a business owner?
If not, what might change if I was?
Closing Blessing
May your vision for impact be matched by the strategy to sustain it. May you find the framework that lets your medicine ripple farther than you imagined. May you be held in community as powerfully as you hold others.
Meet Your Guest
Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom™️.
As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™.
She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 9+ years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 250+ episodes available to binge.
Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they’ve built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy.
Ellie’s mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and create the freedom they most want.
She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts.
Podcast: The Scalable Freedom Show: http://ellieswift.com/podcast/
Instagram: @elliehswift
Resources from Sora
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I Wish I Could Charge That - free pricing guide
Connect with Sora
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Instagram: @devotedway
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