Consider the Source

Safe SEO Practices for Content Syndication on Your Blog


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Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy. 

Here are links to the articles I mentioned in the episode:

Example of Content Syndication

Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic:

  • Starbucks Rewards: An Evolution in Data-Driven Marketing (Blog version)
  • Know Your Customer: Starbucks and Data-Driven Marketing (Podcast version)
  • While they are based on the same content, you'll notice that they are each presented a little differently to respond the differences in context.

    Example of 301 Redirect

    Here's an example of using a 301 redirect. Sometimes when I publish something here on my business blog, I want to include it on my personal blog too. So I just use a redirect:

    • When you click: http://michaelboezi.com/2016/09/using-social-media-for-business/
    • It redirects to: https://controlmousemedia.com/using-social-media-for-business/
    • Using "rel=canonical" Properly
      • Use this code:
      • Put it in the head section of the page, anywhere between and
      • If you want to learn more, the folks at Yoast have a great how-to called rel=canonical: the ultimate guide.

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        Consider the SourceBy Michael Boezi

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