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Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy.
Here are links to the articles I mentioned in the episode:
Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic:
While they are based on the same content, you'll notice that they are each presented a little differently to respond the differences in context.
Here's an example of using a 301 redirect. Sometimes when I publish something here on my business blog, I want to include it on my personal blog too. So I just use a redirect:
If you want to learn more, the folks at Yoast have a great how-to called rel=canonical: the ultimate guide.
By Michael Boezi5
11 ratings
Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy.
Here are links to the articles I mentioned in the episode:
Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic:
While they are based on the same content, you'll notice that they are each presented a little differently to respond the differences in context.
Here's an example of using a 301 redirect. Sometimes when I publish something here on my business blog, I want to include it on my personal blog too. So I just use a redirect:
If you want to learn more, the folks at Yoast have a great how-to called rel=canonical: the ultimate guide.