Is SEO really working for your business—or are you just chasing page-one rankings with no return?
In this episode, Alex sits down with Jillian Young—midwife, doula, and truth-teller—to unpack a growing problem in the digital marketing world: too many businesses are investing in SEO without a real strategy or result.
We explore why paid media outperforms SEO, the pitfalls of over-relying on organic rankings, and why many business owners and marketing departments are wasting energy on the wrong things. If you’ve been told SEO is the only way to grow your business online, this conversation might change your entire strategy.