Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. Current and past clients include Adobe, Microsoft, Oracle, Salesforce.com, and SAP. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business, and is in the process of writing his next book, "The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won’t Adapt", due out in 2018.