The Brand Called You

Sahana Hallur, Proprietor, Foodelovery; Mompreneur

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Sahana Hallur, Proprietor, Foodelovery; Mompreneur
  • Sahana is a Mompreneur, and the proprietor of Foodelovery.
  • Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.
    • Podcast
    Overview

    In this episode of The Brand Called You, Sahana Hallur, founder of Foodelovery, shares her transformation from homemaker to mompreneur at age 45. Starting during COVID-19 by delivering nutritious food to senior citizens, she built a successful business creating natural, preservative-free products like granola bars and puffkins, emphasising grassroots marketing, employee dignity, and her philosophy to “trust the process, not the destination.”

    00:32 About Sahana Hallur
    • Sahana is a Mompreneur, and the proprietor of Foodelovery.
    • Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.
    • She now specialises in customised snack boxes for seminars, meetings, and conferences.
      • 10:09- How do you approach product innovation and decide on new flavours or combinations?
      • We have a few loyal customers who are really invested in my growth and always give me feedback.
      • We have some nutritionists and health coaches who always help me with trial and error.
      • I go out to the market, I do the research, and then go to the malls to see which flavours are there, which flavours are not there.
        • 17:18- If you could give your younger self one piece of advice when you were starting out this journey, what would that advice be?
        • Trust the process, not the destination.
        • Failures, setbacks, and fallbacks make you stronger and help you grow more than success does.
        • You’ll just trust the process for the next five years, and after five years, you will tell yourself how proud you are of yourself. 

          • RESOURCES:

          Learn more about Sahana Hallur: LinkedIn

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          Profile
          • Sahana is a Mompreneur, and the proprietor of Foodelovery.
          • Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.
          • She now specialises in customised snack boxes for seminars, meetings, and conferences.

            • The post Sahana Hallur, Proprietor, Foodelovery; Mompreneur first appeared on TBCY.

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