In this episode of E-Coffee with Experts, we sit down with Sahil Patel, CEO of Spiralyze, who knows exactly what makes people click.

Sahil shares real tactics for better landing pages, why your homepage is probably missing the mark, and the power of showing your product, keeping copy simple, and using real social proof.

He also breaks down how AI tools like ChatGPT can support the Conversion Rate Optimization (CRO), but only if you know how to prompt them properly.

If you're a founder, SaaS marketer, or B2B leader trying to turn your website into a sales machine, this episode’s full of practical tips and real talk you won’t get from a basic landing page template.

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In this episode, we discuss:

00:00 - 01:10: Why founders need to fail faster

01:10 - 03:05: Sahil’s background: music, soccer, and startups

03:05 - 05:00: His first startup and what it taught him

05:00 - 06:45: How he ended up becoming Spiralyze’s CEO

06:45 - 08:30: What Spiralyze actually does and who it helps

08:30 - 10:20: Real talk: what CRO means for SaaS

10:20 - 12:00: The problem with most SaaS websites today

12:00 - 14:15: A/B testing isn’t just changing button colors

14:15 - 16:00: The biggest mistakes in conversion strategy

16:00 - 17:45: Why social proof works (when used right)

17:45 - 19:30: Storytelling vs product-first content

19:30 - 21:40: How most homepages fail to show the product

21:40 - 24:00: Using testimonials and review language that converts

24:00 - 26:10: How to create high-impact A/B test ideas

26:10 - 28:20: What Spiralyze learned from 70,000+ tests

28:20 - 30:00: Is AI good for CRO? Sahil’s honest take

30:00 - 32:10: Why "meek tests" waste time and traffic

32:10 - 34:15: Good vs bad website copy examples

34:15 - 36:00: Sahil’s tips for marketers and SaaS founders

36:00 - 38:00: What’s next for Spiralyze in the AI era

38:00 - 39:48: Final advice for growing with experimentation

 Connect with Sahil Patel

 https://www.linkedin.com/in/sahilanamipatel

 spiralyze.com

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