In this week's episode, Nicole interviews Heather Jerrehian, an entrepreneurial futurist and investor who has driven innovation and go-to-market strategies for startups and Fortune 500 companies for over two decades. As a serial founder and tech executive, she has led turnarounds at unprecedented speed, scaled 10X growth, and engineered profitable exits.

In her book Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, Heather and her co-authors identify 18 common mistakes that leaders make across four pivotal waves of a startup's journey. She dissects each mistake, which helps leaders recognize the situations that create them, and offers practical advice to steer clear of them so that their businesses can overcome each wave successfully. 

In their interview, Nicole and Heather do an overview of the four waves of business and deep dive into four of the mistakes that can be avoided! Listen in and learn!

[00:10:46] How Heather successfully led a company through a pivot and an exit 
[00:25:41] How to keep your company from "flailing in the water" during a pivot 
[00:31:31] How to stop viewing your customers as "just customers," and instead make them your advocates

Want to know more about Heather? Check out her social media and website.

Linked In: https://www.linkedin.com/in/heatherjerrehian/
X: https://x.com/jerrehian?lang=en
Website: https://www.sailtoscale.com/

Get Heather's book: https://a.co/d/d0WQUxs

Other books mentioned in this episode:
What Got You Here Won't Get You There by Marshall Goldsmith: https://a.co/d/iOzpaxa

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