This week, Trent and Zack sat down with Allison McMordie of UM London to discuss her career in media which has now spanned across Austin, New York City, and London at agencies such as Razorfish and Huge. During our conversation we discuss the differences between advertising in each of those markets, as well as how to best integrate media departments into campaigns, her favorite types of media, how the environment influences the media she buys, and her advice for those just starting out.