In this episode, I sit down with Allen Lawrence, General Manager of the Salem RidgeYaks, for an in-depth conversation about one of Minor League Baseball’s most talked-about rebrands. Lawrence explains the story behind the Yaks bold new logo, why the organization felt it was the right time for a change, and how the updated identity reflects the team’s natural surroundings.

We also dive into community reaction, the creative process behind the redesign, and what fans can expect next from the Yaks both on and off the field. Whether you’re a MiLB enthusiast, a branding junkie, or just curious about how teams refresh their image, this interview offers a behind-the-scenes look at rebranding.