In this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today’s digital marketplace. 

Isaac shares insights into the often misunderstood book The Prince by Niccolo Machiavelli, explaining how its lessons on influence and relationships can inform authentic branding. The discussion covers the ethics of branding, creating a genuine connection, and avoiding the “get rich quick” pitfalls in the industry.

Isaac lays out his journey toward becoming a reputable figure in personal branding, emphasizing the importance of transparency and ethical practices. He also speaks on the emotional resonance of personal branding, likening it to the camaraderie shared among cigar enthusiasts—a theme that resonates with Sales and Cigars’ audience. 

With a clear roadmap for those just starting their branding journey and advice for seasoned professionals, this episode is packed with actionable insights.

Highlights:

• Redefining The Prince: Lessons on influence and good advisors

• Isaac’s vision for ethical personal branding and setting a powerful example

• Distinctions between branding vs. marketing

• The impact of cigars as a universal symbol for connection

• Building relationships, avoiding “shortcut” culture, and the authenticity factor in personal branding

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales 

  Connect with Isaac Mashman:

• Email: [email protected] 

• LinkedIn: https://www.linkedin.com/in/isaacmashman/

• Website: https://mashmanventures.com/

Connect with Walter Crosby:

• Email: [email protected] 

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/ 

• Website: https://helixsalesdevelopment.com/ 

• Calendly: https://calendly.com/walter-helix/

• Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/

 

Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

 

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