Sales and Stuff with Erin Lindstrom

In today's episode, we're diving into the importance of creating a game plan and clarifying your goals before implementing sales strategies. We'll recap what we've covered so far in this series and how it all ties together. Plus, we'll discuss the role of intuition and strategy when setting sales goals. So grab a pen and paper, get ready to map out your path to success, and let's dive in!

Setting Goals and Creating a Game Plan

- Importance of pulling together a game plan and clarifying goals

- Gathering data about clients and sales

- Understanding your areas of growth as a CEO

- Evaluating marketing effectiveness

- Assessing nurturing leads and clients

- Identifying what feels right and correct

- Considerations for delegation and focus support

- Building lenses for ongoing decision-making and checking in

 Determining Sales Goals

- Starting with a clean sheet of paper or document

- Considering feelings, gut instincts, and dreams for sales numbers

- Factoring in data and strategies

- Allowing for multiple numbers or variations

- Stretching into different versions of the question

- Blending intuition and strategy for a range of goals

- Recognizing that these goals are the starting point, not the endpoint

- Emphasizing the importance of data to fine-tune goals

Evaluating Offers 

- Considering sales priorities

- Assessing the offers currently available in the business

- Reflecting on sales priorities and how they align with offers

- Calculating different ways to reach the goals

Creating a Guideline

- Recognizing that the goal doesn't need to be perfect or match societal expectations

- Using the goals as a starting point and allowing for flexibility

- Looking at how the goals relate to each other

- Reviewing and revisiting offers and sales priorities

- Considering different strategies and approaches to achieve the goals

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

In this episode, we'll be discussing the important role of support and systems in your business. We'll explore how to align your strategy, choose the right tools, delegate tasks, and build focus so you can maximize your productivity. And of course, we'll touch on the ever-important aspect of tracking results and making adjustments along the way. 

Setting an aligned strategy

- Defining goals

- Choosing actions to meet the goals

 Choosing tools

- Assessing requirements (copy, graphics, videos, software)

- Evaluating costs (money, time, energy)

- Determining who can do the task (self, team member, contractor)

- Deciding whether to keep or get rid of a tool

Delegating, Do Dates, and Deleting

- Identifying tasks to delegate

- Setting due dates for tasks

- Considering tasks to delete

Primary Topic: Support and Systems

- Exploring different forms of support (team members, coffee, environment)

- Recognizing the value of saving time in personal life

- Building focus

- Implementing systems to enhance productivity

Primary Topic: Implementing and Tracking

- Implementing the strategies and tools

- Tracking results and gathering data

- Analyzing the data for future improvements

Primary Topic: Iteration and Creativity

- Deciding what to keep or discard based on results

- Adapting and refining strategies for future iterations

- Encouraging creativity within the framework and structure

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

In today's episode, we're diving into the world of marketing and nurturing. Erin Lindstrom, our sales strategist, ops consultant, and hilarious host, is here to share her insights on how to effectively market your services and build strong relationships with your audience. From conducting a marketing audit to identifying your boundaries and transforming as a person, Erin guides you through the essential steps to take your marketing game to the next level. Plus, she discusses the vital role nurturing plays in the sales process and how it can boost conversions and build lasting connections with your clients. So grab your notepad and get ready for another engaging episode of Sales & Stuff with Erin Lindstrom!

Sales and Marketing Strategies

- Sales Strategies:

- Importance of sales strategies

- Different sales strategies that can be implemented

- Marketing Strategies:

- Connection between marketing and referability/reputation

- Marketing audit and evaluating past marketing efforts

- Measuring effectiveness of marketing campaigns

- Focus on building an email list

- Setting boundaries and identifying "hell no" activities in marketing

- Identifying desired skills and transformation in marketing

- Nurturing:

- Difference between marketing and nurturing

- Nurturing as a one-to-one or small group approach

- Importance of follow-up and conversation in nurturing

- Nurturing as part of the sales process

- Building relationships through nurturing

- Conversion as a result of effective nurturing

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Welcome to Sales & Stuff with Erin Lindstrom, the podcast where we dive deep into all things sales and more. I'm your host, Erin Lindstrom, a sales strategist, ops consultant, and coach. 

On today's episode, "Sales Priorities + Your Priorities," we're going to explore the different sales strategies and priorities that can help you make more money in your business. From client retention to building your reputation and referability, we'll discuss how these factors play a crucial role in your sales success. 

Join me as we uncover the nuances of sales and discover how to align your priorities with your business goals. Stay tuned and let's dive in!

In this episode we cover:

- Retention

  - Importance of client retention

  - Assessing current client retention

  - Exploring the potential for increased retention

  - Effect of clarity on communication with the team

- Reputation

  - The significance of reputation in sales

  - Building and maintaining reputation

  - Connection between reputation and branding/marketing

  - Overcoming past traumas or negative experiences

- Referability

  - Definition and significance of referability

  - Distinction between referability and reputation

  - Assessing current referability

  - Exploring fears or insecurities related to being referable

- Upsells, Downsells, and Alumni

  - Upselling and downselling options for current clients

  - Upselling and downselling options for prospects who know the business

  - Alumni programming and reconnecting with past clients

  - Leveraging alumni as sales advocates or affiliates

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Welcome to another  episode of Sales & Stuff with your host, Erin Lindstrom! 

In today's episode, Erin delves into the importance of establishing commitment in the sales process. She starts by discussing how to identify your goals and how they shape your sales and marketing strategies. Erin emphasizes the need for context and asks thought-provoking questions to help you gain clarity on your current sales efforts.

But it's not just about the numbers. Erin encourages you to take a closer look at the action happening within your sales ecosystem. She advises examining your current clients and their buying behaviors, including where they came from and what they purchased. Erin believes that understanding these details is crucial for making informed decisions moving forward.

Throughout this episode, Erin reminds us that the size of your audience or the number of clients doesn't matter. What truly counts is the trust people have in your expertise, which can be reflected in referrals. She encourages self-intimacy and awareness to uncover patterns and explore any feelings that may arise when scrutinizing sales data. Ultimately, this process leads to neutrality and a focus on acquiring information rather than judgment.

Join Erin Lindstrom in this engaging discussion as she guides you through the process of establishing commitment and gaining a deeper understanding of your sales landscape. Get ready to unlock valuable insights and take your sales game to the next level. Let's dive in!

In this episode we cover:

The Importance of Understanding Your Present Situation

   - Emphasizing the need to assess your current sales strategies and results

   - Encouraging the audience to identify what they have been doing in terms of sales

   - Highlighting the significance of analyzing customer information and sales data

Collecting and Analyzing Data

   - Recommending the use of spreadsheets or visual aids like Whimsical or Canva to organize and visualize data

   - Encouraging curiosity about customers and their buying behaviors

   - Questions to ask about customers, such as their demographics, referral sources, and purchasing history

Evaluating the Effectiveness of Existing Strategies

   - Discussing the importance of measuring success and comparing results to previous goals (if applicable)

   - Highlighting the role of referability and the value of customer referrals

Embracing a Neutral Perspective

   - Addressing the emotional aspect of analyzing sales data and encouraging self-intimacy and curiosity

   - Reminding listeners that data is neutral and not inherently good or bad

Conclusion

   - Assuring listeners that feelings will be addressed in due time, but for now, the focus is on gathering information

   - Encouraging listeners to be open to the possibility of discovering areas for improvement

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

In this episode, we're going to discuss the concept of nurturing leads and why it's important to prioritize connection in our business endeavors. As I was contemplating this topic, I couldn't help but reflect on my own software company, Let's Collect, and how it allows us to nurture leads in a unique way. But beyond that, I wanted to explore a different approach to nurturing that I haven't seen taught before. Because, let's face it, connection is something we can't outsource. So, join me as we delve into the world of nurturing, making strategic decisions, and setting ourselves up for success in the upcoming year. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights and tips to help you thrive in your sales strategies. So stay tuned and let's dive right in.

In this episode we cover:

Introduction to Sales Strategy

- Introducing Erin Lindstrom as the host and sales strategist

- Mention of Erin's software company, Let's Collect, and its focus on nurturing leads

- Importance of connection and human interaction in sales

- Goal of being more organized and focused in order to use time efficiently

- The strategic approach to nurturing leads and making decisions for business success

Reflecting and Planning for Next Season

- Importance of reflection and planning, particularly in Q4 of 2023

- Encouragement to think about goals and strategies for Q1 of 2024 and beyond

- Suggestion to regularly check in and update strategies on a quarterly basis

Exploring the Concept of Nurturing and Decision-Making

- Emphasizing the similarities between nurturing leads, team relationships, collaborations, and prospects

- Need to consider strategic decision-making for effective nurturing

- Mention of potential journeys and systems to set up for nurturing leads, but also allowing flexibility

Personal Background and Journey

- Erin's personal background, including pursuing  a Master's in nonprofit management

- Reasons for quitting the Master's program and seeking alternatives for financial stability

- Living in London and experiencing anxiety and depression, leading to returning to the US

- Finding a therapist and going on a personal development journey

- Working with a professor and exploring various methods to overcome pain and anxiety

Conclusion

- Final thoughts on personal growth and transformation through therapy and self-care

- Mention of the importance of continual support and exploration in the sales strategy journey

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

In today's episode, we kick off a multi-part series on sales strategy and thinking. We're going to challenge the conventional notion that sales is all about the numbers. It's time to dig deeper and gather more context to create meaningful sales goals.Throughout this episode, I'll guide you through a thought journey that may reshape the way you view sales. Whether it's a new perspective or a reinforcement of what you already know, I'm here to support you every step of the way.By the end of this episode, you'll be asked to define your sales goal, but fear not, we'll ensure that your path to success is aligned and accessible, making it easier for you to take action.So, buckle up and prepare to explore sales from a different angle. Let's dive in and see where this journey takes us. Stay tuned, and I look forward to hearing your thoughts on the other side.

In this episode we cover:

Sales Strategy Thinking

- Emphasizing the need for a deeper understanding of sales beyond just numbers

- Highlighting the importance of gathering data and context

- Encouraging listeners to think about sales differently

- Acknowledging that some listeners may already have a good grasp on sales

Creating a Sales Goal

- Prompting listeners to think about their current sales goal

- Noting that the goal will be revisited later in the episode

- Explaining the importance of an aligned approach to reaching the sales goal

- Connecting ease to the process of achieving the sales goal

Thought Journey on Sales

- Teasing that the upcoming discussion will be different from traditional sales thinking

- Expressing the hope that listeners find the ideas helpful

- Encouraging listeners to engage with the content and share their experiences

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Head over to IG to connect with Erin @erinlindstrom and learn more at erinlindstrom.com :) 

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

SOLO EP ALERT! 🚨

In this episode Erin talks about people pleasing and perfectionism in all of its different forms. If you liked this ep, tune in next week for part two! 

Erin Lindstrom is a sales strategist, copywriter, and coach, the creator of Dynamic Coach Training, and co-founder of the first and only social selling CRM created by and for heart-centered businesses, Let's Collect. Erin helps her clients achieve their life and business goals with a blend of relational restoration techniques and proven growth strategies that result in higher profits, better relationships, and more fun. When she’s not helping clients improve their sales, ops, and marketing, you can find Erin playing with her two adorable kids, performing comedy locally, or having a long conversation about life and the universe on her front porch in Norfolk, Virginia.

Find her at

@erinlindstrom on Instagram or visit www.humanbeingco.com/dct

if you want to help fund the Leadership Development Coaching Program for foster youth, you can do so here: tidewaterffc.org/donate

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Thank YOU for Wednesday! 🙂

In this episode, Erin solo-intros and talks about  the concept of niching down, importance of working with values aligned people, and that sometimes you have to say no. Then, Erin and Audra talk about their history with writing, using your privilege for social good, and that small things (even money) really do make an impact.

Who is Audra King?

Audra King (M.Ed.) is a life-long creative who believes that when women create wealth, we make the world a better place. Audra is the Founder and CEO of She Loves Her Biz, a coaching and design agency where she and her team make business building easy, accessible, and FUN! When she’s not using her creative eye and a blend of strategy and mindset to help her clients create lives and businesses they love, you can find her sharing about her path to financial independence, coloring with her daughter, or hosting friends and family under twinkly lights in her backyard. To learn more and grab her free “She Loves Her Money” resource, head to shelovesherbiz.com.

Find Audra on Instagram, Facebook, and Linked-in at @shelovesherbiz

Monthly Follow the Fun Workshops: shelovesherbiz.com/ftfworkshop

The Self-Guided Follow the Fun Check-In w/FREE feedback from Audra: https://shelovesherbiz.com/ftf/

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to [email protected]

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!