Sales Archives -

By Hank Hoffmeier

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How many episodes does Sales Archives - have?

The podcast currently has 3 episodes available.

Sales Archives - episodes:

July 22, 2024HMBT #290: Saucy Shrimp
In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving approach, and the benefits of e-commerce.
Key Takeaways
Entrepreneurial Journey: Adam shares his experience starting and managing multiple businesses, highlighting the transition from a single restaurant to a diverse portfolio.
Importance of Processes: Successful entrepreneurship requires setting up strong people and processes to ensure scalability and sustainability.
Identifying Talent: Adam emphasizes the importance of finding and nurturing entrepreneurial talent and leadership skills within his team.
E-commerce Focus: He discusses the shift towards e-commerce and the effectiveness of platforms like TikTok Shop for expanding reach and boosting sales.
Problem-Solving Approach: Identifying and solving problems is crucial for starting and growing successful businesses.
Content Creation: Adam shares strategies for effective content creation and marketing, tailored to different platforms and audiences.
Follow or Connect with Adam
Website: https://adamtsang.com
X: https://twitter.com/adamtsang
Youtube: https://www.youtube.com/channel/UCAheIUJLk47iW_lueDVNN7A
LinkedIn: https://www.linkedin.com/in/uknowadamtsang/
Spotify: https://open.spotify.com/show/3Z4FPVzEh3M9dBQ5YWMhAH
Instagram: https://www.instagram.com/uknowadamtsang/
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45min
April 09, 2024HMBT #289: Work is Work
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024.
Key points:
Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low.
The ability to run a “micro-business” as a solopreneur with just a few remote support workers allows more freedom and flexibility.
Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the business.
For employees, developing unique skill sets and thinking differently is critical to standing out.
Manage your time effectively by living by your calendar and schedule. Have a support system of partners/workers to keep you accountable.
Take calculated risks and do things that scare you, like traveling or changing locations. Having systems in place allows freedom.
Invest in coaches, consultants and personal growth, even in tough economies, to gain new insights, avoid pitfalls, and outpace competitors.
Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle.
Highlights
Importance of treating work as work
Maintaining work-life balance
Setting boundaries for a healthy mindset
Website: https://www.stxconsulting.co/
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33min
February 29, 2024 HMBT #287 No Really, What Is ABM
In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM.
Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses.
ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for specific companies.
Highlights:
It is important to understand the market and identify the companies most likely to buy from you.
AI tools, like chatbots, can be used to enrich data and help identify the target market.
ABM involves understanding the buying process and the decision-making unit within the target companies.
Building personas and understanding the pain points and motivations of potential customers can help create effective ABM campaigns.
Personalized content and targeting specific companies can lead to better results in ABM.
In larger organizations, it is important to identify the influencers and decision-makers to get them on board with your solution.
Napier Website
Mike on LinkedIn
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32min

FAQs about Sales Archives -:

How many episodes does Sales Archives - have?

The podcast currently has 3 episodes available.