In this episode, Justin Janowski discusses the mindset around sales and how it can be reframed as an invitation. He emphasizes the importance of using a sales process that is similar to a coaching conversation, where the focus is on asking great questions and helping clients identify their challenges and goals. Justin reminds listeners that their responsibility is to invite potential clients to their services and make it easy for them to say yes, but ultimately, the decision lies with the client. He draws parallels between sales and discipleship, highlighting the importance of sharing and inviting without taking rejection personally.

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