Marketing doesn’t need to feel pushy, trendy, or overwhelming to work.

In this episode of Sales Strategies for Christian Coaches, Justin Janowski sits down with returning guest Jennifer Elia to talk about how coaches and entrepreneurs can elevate their marketing in the new year without hype, manipulation, or burnout.

Jennifer shares why many popular marketing trends fail small businesses, how sales psychology really works, and why trust, relationships, and intentional conversations matter more than ever. Together, they unpack what’s changing in marketing, what’s staying the same, and how Christian coaches can grow their income and impact with integrity.

If you’re tired of chasing algorithms, copying influencers, or spending hours on marketing that doesn’t convert, this conversation will help you simplify, refocus, and build a marketing plan that actually leads to revenue.

What You’ll Learn in This Episode

• Why marketing hasn’t changed as much as we think, only the platforms have

• The biggest mistake coaches make when trying to grow their business online

• How sales psychology helps prospects move from feeling stuck to taking action

• Why trust and real conversations outperform funnels and flashy tactics

• How to reframe social media as a conversation starter, not a sales machine

• Why networking (online and local) is becoming more important in 2026

• How to market intentionally without burning out or wasting time

• What “trendy” strategies often get wrong for new and growing coaches

Resources Mentioned

• Jennifer Elia’s 5-Day Revenue Blueprint Challenge

  👉 https://www.leadfunnelscale.com/marketing

• Faith to Influence & Sales Training for Christian Coaches👉 https://www.f2itribe.com/cca

Final Takeaway

Marketing that works in today’s environment 

It isn’t louder, it's clearer.

It isn’t trendier, it's more relational.

And it isn’t about doing more, it’s about doing the right things with intention.

If this episode helped you, please follow the show on Spotify and leave a review. It helps more Christian coaches and entrepreneurs find conversations like this.

In this episode of the Sales Strategies for Christian Coaches podcast, host Justin Janowski shares the importance of overcoming fear, drawing parallels with his daughter Grace's experience in a spelling bee. Justin emphasizes the role of preparation in building confidence and encourages listeners to embrace challenges and pursue opportunities in business and in life, despite fear. 

Join us in the Land More Coaching Clients Free Masterclass to tackle the three biggest mental blocks that Christian coaches face. Visit www.landcoachingclients.com to sign up and start overcoming your fears today!

Takeaways

• Preparation is key to overcoming fear.

• Confidence grows with practice and preparation.

• Embrace challenges to achieve success.

• Fear can lead to self-sabotage if not addressed.

• Building a system around sales and marketing is crucial.

• Mentorship can accelerate learning and success.

• Entrepreneurs often face fear at the starting line.

• Success requires stepping out of comfort zones.

• Sales skills are essential for coaching success.

• Join the masterclass to overcome sales fears.

Keywords

Sales strategies, Christian coaches, Overcoming fear, Preparation, Confidence building, Entrepreneurship, Coaching success, Masterclass, Sales skills, Personal growth

In this heartfelt Christmas episode, Justin Janowski shares his journey of building a successful coaching business and emphasizes the importance of pausing, being intentional, and planning during the holiday season. He encourages listeners to reflect on their intentions, spend quality time with loved ones, and plan for the upcoming year.

Don't miss out on future episodes! Subscribe now to stay updated and join us in crafting a meaningful and intentional life. Share this episode with friends and family to spread the holiday spirit!

Takeaways

• Pause completely and let go of business.

• Spend quality time with family and God.

• Reflect on your intentions for the holiday.

• Be intentional about your emotional presence.

• Plan for the upcoming year during the break.

• Let go of emails and social media temporarily.

• Consider your emotional and mental state.

• Craft a meaningful holiday experience.

• Engage God in your holiday plans.

• Celebrate the birth of Jesus with gratitude.

Keywords

Christmas, coaching, sales strategies, intentional living, holiday planning

In this episode, Justin Janowski hosts Bethany Boring, a remarkable individual who has overcome significant adversity. They discuss Bethany's journey with charge syndrome, her experiences as a single mom, and her success in building a coaching business. Bethany shares insights on resilience, finding community, and the importance of authenticity in personal and professional life.

Join us in this inspiring journey and discover how you can overcome your own challenges. Visit BethanyBJoy.com to learn more about Bethany's work and connect with her for speaking engagements or coaching opportunities.

Takeaways

• Bethany Boring's journey is a testament to resilience and overcoming adversity.

• Charge syndrome presents unique challenges, but Bethany has thrived despite them.

• Finding a supportive community is crucial for personal and professional growth.

• Authenticity is key in building meaningful connections and a successful business.

• Bethany emphasizes the importance of focusing on strengths and passions.

• Her story inspires others to pursue their dreams despite obstacles.

• Bethany's coaching approach is rooted in empathy and understanding.

• She highlights the value of faith and spirituality in navigating life's challenges.

• Bethany's success is a result of perseverance and a positive mindset.

• Her message encourages listeners to embrace their unique paths and identities.

• Title Options

Keywords

Bethany Boring, overcoming adversity, charge syndrome, resilience, coaching, community, authenticity, single mom, personal growth, success

In this episode, Justin Janowski hosts John Bentley to discuss the transformative power of relationship selling. They explore how genuine connections and integrity in sales can lead to significant business success. John shares his journey from failed attempts to thriving in the coaching industry, emphasizing the importance of trust and relational equity.

Don’t miss out on the insights shared in this episode!

Subscribe now to the podcast and start transforming your sales approach today.

And if you want to go even deeper into self-leadership and business success, Grab your copy of John Bentley’s book " I Lead Me" on Amazon: https://a.co/d/5tDN2av

Takeaways

• Surrendering your business to a higher purpose can lead to success.

• Building a system around sales and marketing is crucial.

• Relationship selling focuses on genuine connections.

• Trust and integrity are key in sales.

• Relational equity opens doors in business.

• Discovery, dialogue, and decision making are essential steps.

• Fear in reaching out can be overcome with faith.

• Adding value without expecting returns builds trust.

• Leadership starts with self-awareness and personal growth.

• John Bentley's book 'I Lead Me' offers practical leadership insights.

Keywords

relationship selling, sales strategies, Christian coaches, John Bentley, integrity, relational equity, business success, coaching industry, trust, leadership

In this episode, Justin Janowski discusses the importance of setting lifestyle boundaries as an entrepreneur. He shares his journey from failed attempts at running a Christian coaching business to achieving success by aligning his business practices with his values. Justin emphasizes the need to prioritize family, faith, and personal well-being alongside business goals, and offers insights into how entrepreneurs can design a life they love while pursuing business success.

If you enjoyed this episode, please subscribe to our podcast, leave a review, and share it with your friends and colleagues who might benefit from these insights. Your support helps us reach more people and continue providing valuable content.

Takeaways

• Align business practices with personal values.

• Prioritize family and personal well-being.

• Set clear boundaries for work and personal life.

• Design a business that supports your lifestyle.

• Avoid hustle culture and overworking.

• Incorporate faith into business decisions.

• Schedule personal time as you would business meetings.

• Value rest and downtime for mental health.

• Create a business that allows for family time.

• Embrace flexibility in work schedules.

  
  

Keywords

entrepreneurship, lifestyle boundaries, business success, family, faith

In this episode, Justin Janowski shares his journey from failed coaching attempts to building a successful business by finding truth in sales calls. He emphasizes the importance of transparency, setting realistic goals, and having honest conversations with clients to build trust and achieve success.

Download Justin's free 10-step sales process guide at www.goodsalespdf.com to enhance your sales strategy and start closing more deals today!

Takeaways

• Finding truth in sales calls is crucial for success.
• Transparency builds trust with clients.
• Setting realistic goals is essential for growth.
• Honest conversations can transform client relationships.
• Understanding the client's starting point is key.
• Big goals require realistic timelines.
• Truthful feedback helps set achievable expectations.
• Curiosity and bold questions uncover deeper insights.
• Coaching is about seeking truth, not just making sales.
• Truth in sales calls can initiate transformation.

Keywords

sales calls, coaching success, transparency, goal setting, trust building

In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski discusses the best venues for hosting events as a coach or entrepreneur. He shares insights on cost-effective options like Zoom, Airbnbs, and coworking spaces, emphasizing the importance of budget management and creating memorable experiences for clients.

Join us for more insightful episodes by subscribing to the Sales Strategies for Christian Coaches podcast. Don't miss out on our upcoming events and tips to elevate your coaching business! Plus, check out our next live event, CCA Live 2026, in Milwaukee, Wisconsin. Find more details at www.f2itribe.com/ccalive2026.

By the way, if you’d like to join us for one of our upcoming events, our next Christian Coaches Academy Live (CCA Live 2026) will be held July 2026 in Milwaukee, Wisconsin.

It will be a powerful, in-person experience designed to equip and develop Christian coaches.

You can learn more and reserve your spot at: www.f2itribe.com/ccalive2026

Takeaways

• Consider Zoom for cost-effective event hosting.
• Airbnbs offer a homely feel for retreats.
• Free local venues can minimize costs.
• Coworking spaces are ideal for small groups.
• Hotels suit larger conferences with AV needs.
• Budget management is crucial for event success.
• Create memorable experiences for attendees.
• Plan for potential low ticket sales.
• Break even on the front end of events.
• Phased approach to event planning is beneficial.

Keywords: event hosting, coaching business, Zoom events, Airbnb retreats, budget management

In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski discusses the final part of a three-part series on leadership. He shares insights on how true leaders are honest with themselves, have empowering stories about sales and money, are authentic and transparent, gain the slight edge, and remember that done is better than perfect. Justin emphasizes the importance of integrating faith and values into sales and marketing systems to achieve success.

Join the free 90-minute "Land More Coaching Clients Master Class" to empower and elevate your approach to sales and money. Visit www.landcoachingclients.com to register.

Takeaways

• True leaders are honest with themselves.

• Empowering stories about sales and money are crucial.

• Authenticity and transparency build trust.

• Gaining the slight edge leads to success.

• Done is better than perfect.

• Integrating faith into business is powerful.

• Honesty with oneself reflects in relationships.

• Empowering stories can change business outcomes.

• Transparency in sales creates anticipation.

• Small consistent actions lead to big results.

Keywords

leadership, Christian coaching, sales strategies, authenticity, empowerment

In this episode of the Sales Strategies for Christian Coaches podcast, host Justin Janowski delves into leadership for Christian coaches.

He emphasizes the importance of balancing work and leisure, love and challenge, and short-term and long-term goals. Justin also highlights the need for regular pauses to reflect and plan, and the significance of being aware of one's emotional impact on others. He underscores the value of relying on great people and systems to achieve success.

Takeaways:

True leaders strike the important balances. Balance between work and leisure is crucial. Leaders should balance love and challenge in coaching. Regular pauses are essential for reflection and planning. Awareness of emotional impact is vital for leaders. Play both the short game and the long game in business. Rely on great people and systems for success. Embrace vulnerability and transparency in leadership. Intentional emotional preparation enhances leadership effectiveness. Community and relationships are key to entrepreneurial success.

Join Us:

Would you like the support of a great community of Christian Coaches? Visit https://www.f2itribe.com/cca and learn more about the Christian Coaches Academy

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