In this episode of Sales Strategies for Christian Coaches, I’m joined by Tom Ziglar, CEO of Ziglar, Inc. and son of the legendary Zig Ziglar.

We dive deep into the heart of transformational coaching—what it really means to lead others with purpose, serve with integrity, and build a business that honors God.

Tom shares how the Ziglar brand has evolved to equip and empower coaches, and we talk about how tools like AI can support—not replace—the human, Spirit-led work we do.

We also explore the stages of the coaching journey, the importance of starting with income-producing activities, and the deep moral responsibility that comes with guiding others.

I’m also excited to share that Tom Ziglar will be a featured speaker at Christian Coaches Academy Live 2025 (CCA Live)—an in-person event created to equip Christian coaches to grow thriving businesses grounded in faith, purpose, and practical strategies.

Join us at CCA Live: https://www.f2itribe.com/ccalive