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One consistent message I get from the Sales Babble audience is they love that Sales Babble makes sales simple by sharing practical advice and selling stories. Well today we're going to knock that out of the park. Our guest is sales professional and author Carson Heady and he's the author of the book series, Birth of a Salesman. Carson spins a sales adventures of fictional Vincent Scott as a vehicle to describe what makes for great sales.
Superman With a BriefcaseThe protagonist of the book is Vincent Scott. The story starts with him entering sales right out of college. His is young, brash and soon finds he's good at it. He appreciates being well paid and is soon promoted and promoted again. Vincent represents all of us. We are all tested in our careers and personal lives. Like him, we make mistakes and have wins.
In Carson's mind, Vincent is a Superman with a Briefcase. Vincent's not afraid to take risks. Yes he sometimes fails but in the end he is a success in his profession. This character is a mix of people Carson has worked with over time.
Attributes of a Great SellerVincent Scott struggles like all of us: dealing with bureaucracy, difficult deals, and working with others. This is something we all face in our careers. It's not limited to sellers only. The stories develop to show how he matures over time.
Politics and corporate culture are a constant struggle in the book. Carson believes great sales demands:
There is more to sales than being an extrovert.
How To Find Carson HeadyYou can connect with Carson on the web, blog and books:
Carson has published three books:
Here are past episodes that will help you find your A game in sales. Listen now!
The post Birth of a Salesman with Carson Heady #198 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.
The second most difficult task of a sale is to ask for the business. Closing a prospect is a monumental challenge for many sales professionals. But maybe we're looking at this all wrong. Tim Hurson is the author of the book "Never Be Closing". In this episode Tim shares a process where prospects close themselves without arm twisting or sketchy wordplay trickery. Take your closing skills to the mastery level!
Have a Don't Close MindsetTim recommends going into a sales conversation with the idea of learning something. Set aside the expectation of closing quickly. People will close themselves if you do the process right. It takes time to build a relationship. People fear purchasing from a stranger, but they do appreciate purchasing from those they trust.
Purpose of a Sales CallWhat is the purpose of a sales call? It's not to make the sale, it's to make the sale, AFTER the sale. Sales calls are measured on a binary scale: You closed or NOT closed. This is false. There is nuance in every sales call and you can learn from the experience. Every call is an opportunity for success.
Simplest Close of AllAsk the question "What more do you need to know before we proceed". If they say nothing else start the paperwork that moves them from a prospect to a client.
Of course not everyone is qualified for your business. But prospects may know someone who IS qualified. Think referrals.
Take Action AdviceGPS – learn from experience, evaluate the last sales call and ask the following questions:
How To Find Tim Hurson
You can find Tim on LinkedIn linkedin.com/in/timhurson
We have many past episodes sharing advice on how to close a sale. Listen today!
The post Never Be Closing – Key To Better Sales with Tim Hurson #197 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.
In this episode Neil Kristianson from Email Splat visits Sales Babble in the international podcast studio. As we gather around the fire, Neil and I drink homebrews, sample salsa, mustards, various cheeses and crackers. But this is not and end-of-year sendoff. Throughout this bacchanalia, Neil and I share the top 10 sales and marketing tools, we feel Sales Babble listeners should adopt in 2018. Below are links to each of the tools mentioned in this episode.
Neils Sales and Marketing ToolsFor no extra cost to you, we included 2 extra tools!
Shout out to Poor House Brewing and our appreciation for sharing the Mango Habanero Pale Ale recipe.
Past Tool Episodes with Neil KristiansonThe post Top 10 Sales and Marketing Tools for 2018 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.
There are parallels between sales, improv and stand up comedy. Unfortunately sales jokes can fall flat and jeopardize a deal. In this episode Jon Selig shares advice on how to employ comedy to connect, build relationships and win deals.
Sales and ComedyEach sales call has elements of standup. Open strong, close strong, probe the audience for their pain. display confidence. First you need to sell them on you. A simple self deprecating joke is safe.
Craft jokes specifically for a prospect's pains and challenges within their industry. It is very easy to offend and alienate your prospect. You only need to offend one person on a team to lose a deal.
Have empathy and put yourself in your customer's shoes. If you do that you won't cross the line and have your sales jokes fall flat.
Improv in SalesFrame your message within the problems and desires of your prospects. Be positive with the other person, respect them.
Write more. Set aside time, express your thoughts in 1-3 pages. Stream what's going on in your head. Discover your goals, then work it into your sales presentations. The key is to be relatable.
How to Find Jon SeligYou can find Jon Selig online and at a comedy club near you in Central America!
Website: jonselig.com TW: @jonselig LinkedIn: https://www.linkedin.com/in/jonselig/ IG: ImprobableComic EMAIL: [email protected]
Jon also raises funds with Comedy Abroad, which produces live English stand-up comedy fundraisers in Latin America.
Sales Babble Sales JokesGo here www.salesbabble.com/jokes
Building Rapport in SalesThere are other ways to build rapport other than jokes. Here are past episodes. Listen today!
The post Sales Jokes That Don't Fall Flat with Jon Selig #195 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.
Sales Babble listener Dave Moravec visits the podcast to share telephone and voicemail prospecting tips. I was a guest speaker at his CEO Sales Summit at the Integrity Data offices. I gave a talk on focused listening and qualifying. After the talk, I fired up the digital recorder and had Dave share how he make sales with voicemail and email to solicit interest and earn an appointment.
Sales Voicemail ChallengeDo you return your voicemails? Probably not. The common etiquette is to ask permission BEFORE calling. This is what we do with friends and family. But this wasn't true in the past. Back in the day, you could call without permission. given there was no caller ID to screen your calls. This idea of permission is flowing into the B2B space. In fact only 4.8% voicemails get returned. That's a ration of 1:20. This is the challenge.
Your challenge is to leave a good and pertinent voicemail that will solicit the prospect to take your call OR return your voicemail. One key mindset is to be relevant. Leave a relevant message and be a relevant person.
Voicemail ScriptDuring the interview we discussed what it means to be relevant and leave relevant voicemails. Dave shared an example:
Hey Mary, you told me two weeks ago that I should give you a call because you were excited about the value our company provides. You didn't have time at that time to learn more but you asked me to find a time that was more convenient. I appreciate that you told me that and I'd love to talk to you at your convenience. Here's my number or if it's easier for you this is my email address and we'll set up a time that works. Thanks so much.
Voicemails and EmailsPeople have one of two preferences: voicemail or email. Dave uses both to discern their preference. First….
Dave has a cadence: Two voice mails, Two calls. He uses a one week follow up schedule. He moves the follow up around days and times of day. For example:
Follow follow up until they tell you otherwise. People appreciate persistence and following up.
Take Action Advice
Be relevant in the message you leave. Maybe share an article that helps them, recognize they are using a competitor and you might be able to overcome an issue. Build relationships first. If you've done the first relationships, when you leave the follow up message, they will recognize that first conversation created the opportunity. They are likely to appreciate it.
How To Find Dave MoravecDave Moravec is a sales manager at Integrity Data
Dave's email is [email protected]
You can connect with Dave Moravec on LinkedIn
Original blogpost Voicemail…Are you returning those messages?
Cold Calling EpisodesListen today to past episodes on cold calling, prospecting, voicemails and converting conversations to appointments:
The post How to Make Sales with Voicemail with Dave Moravec appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.
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