BDR

In this episode of the Prime Resources Podcast, BXB’s Media Placement Strategist, Deb Thompson, discusses how to build and execute a multi-channel marketing strategy. She emphasizes integrating various marketing channels, understanding target audiences, and setting clear objectives.

Deb shares insights on the different marketing channels, the significance of consistent messaging, and the need for a well-structured lead capture system.

Don’t miss this insightful conversation if you want to enhance your marketing and drive better results!

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Deb Thompson is a media placement strategist for BxB Media, a BDR Company, where she helps home service companies amplify their brands through multi-channel marketing strategies. With over 30 years of experience in digital, print, broadcast, streaming, and out-of-home media, she has guided hundreds of businesses—from national brands to local enterprises—in achieving measurable growth. Her expertise is crafting data-driven campaigns that maximize platform visibility and ROI.

Before joining BxB Media, Deb served as vice president and general manager of a leading NBC affiliate, where she revitalized the station’s community engagement and profitability. She now combines her deep media knowledge and passion for results to empower contractors with scalable, high-impact marketing solutions.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Unlocking the Power of Multi-Channel Marketing first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Partners Podcast, Ryan Fenn, CEO and founder of CHIIRP, discusses the importance of follow-up in business, particularly in the trades. Ryan shares his entrepreneurial journey, the significance of speed to lead, and how automation can enhance customer relationships. The conversation emphasizes the need for authenticity in marketing and the role of empathy in follow-up strategies. Ryan also highlights the tools and resources available through CHIIRP to help contractors improve their lead conversion rates and maximize their existing customer databases.

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Ryan Fenn achieved seven-figure success by using text messaging and automation in his sales process, leading him to create CHIIRP to help other businesses achieve similar results. Passionate about automation’s impact on his career, he now focuses on helping service companies implement revenue-generating automation at every customer journey stage. As a husband, proud father of four, and entrepreneur, Ryan has helped over 1,000 companies of all sizes, from $100k to nine-figure businesses, implement marketing automation strategies.

CHIIRP

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BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can drive your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/

The post The Art of Following-Up: How Contractors Can Unlock More Revenue Through Better Lead Conversion first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources podcast, BDR Head Coach Darbi Shumway discusses how outbound calling is a powerful lead-generation strategy. Darbi shares the importance of understanding the target audience, the role of effective scripting, and the qualities that make a successful outbound caller. Darbi also emphasizes the need for training, the significance of handling objections, and the potential pitfalls teams may encounter. Learn how to maximize opportunities year-round in your business by implementing an outbound calling strategy that drives leads!

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Key Takeaways

Using Outbound Calling to Generate Leads Time Stamps

Darbi Shumway brings over 15 years of contracting industry expertise to her role at BDR, where she excels as a business coach. With a background in founding and growing three successful businesses, Darbi’s entrepreneurial spirit is matched by her commitment to helping companies optimize their potential. Her specialties include business planning, service operations, sales, and leadership development, areas in which she has coached over 47 companies with revenue ranging from $1 million to $50 million.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Using Outbound Calling to Generate Leads first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources Podcast, BDR Head Coach Gwen Campbell discusses the concept of an online store for contractors and provides insights on how to succeed. She explains that an online store can be anything from a simple cart system to a builder system where customers can customize their purchases.

The key is determining what type of online store to offer and what options to present to customers. Gwen also emphasizes the importance of having a sales process and involving the entire team in the online store setup.

Discover how to capture more opportunities in your market and reach a growing number of consumers who prefer to purchase online!

Listen here:

Key Takeaways

• An online store for contractors can be a simple cart or builder system where customers can customize their purchases.

• 00:00 – Succeeding with an Online Store for Contractors

Gwen Campbell boasts a 15-year career in HVAC, excelling in various roles from sales and marketing to service management and accounting systems. Rising through the ranks, she introduced innovative sales strategies that significantly boosted profitability and morale. Gwen’s dedication to building a sales culture and client trust has been a cornerstone of her successful career, which fuels her passion for sales planning, building processes, tracking the numbers, the ritual of the sales process, and winning referrals.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Succeeding with an Online Store first appeared on BDR and is written by Erin Kunz.