Struggling with what to say on a sales call? In this episode of the Business of Coaching Workshop, Mike Manzi joins us to break down how coaches can master sales calls without sounding salesy. Whether you’re a personal trainer, nutrition coach, or online strength coach, this episode shows you how to take control of the conversation, build trust fast, overcome objections, and close more high-quality clients—without needing a slick script.

Learn the exact frameworks Mike teaches successful coaching businesses to build confidence, close clients consistently, and grow a referral-worthy service.

💡 What You’ll Learn

• Why most coaches struggle on sales calls (and how to fix it)

• The essential structure of a successful sales call

• How to build trust in the first 2 minutes

• Common sales call mistakes and how to avoid them

• How to handle objections without pressure or awkwardness

• The mindset shift that separates closers from quitters

⏱️ Timestamps

• 00:00 – Intro & Mike Manzi’s Background

• 03:12 – What Coaches Get Wrong About Sales Calls

• 07:35 – The Structure of a Winning Sales Conversation

• 11:49 – Handling Objections with Confidence

• 16:02 – Scripts vs. Frameworks

• 20:44 – How to Close Without Being Pushy

• 25:18 – Advice for Coaches Just Getting Started

• 30:01 – Final Thoughts & Resources

#️⃣ Hashtags

#SalesForCoaches #FitnessBusiness #CoachingSalesCalls #OnlineCoach #CloseMoreClients #FitnessEntrepreneur #BusinessOfCoaching

PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

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