Sales & Cigars

Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets.

Highlights Moments

• Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners.

• Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks.

• Walter’s Story on Memory & Cigars: Don’t miss Walter’s personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales 

 

Connect with J. Lesperance:

• LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/ 

• Website: www.patentbaron.com 

• X: x.com/ThePatentBaron 

• Book a consultation to protect your intellectual property.

Connect with Walter Crosby:

• Email: [email protected] 

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/ 

• Website: https://helixsalesdevelopment.com/ 

• Calendly: https://calendly.com/walter-helix/

• Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/ 

 

Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

 

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

Hashtags: #SalesAndCigars #IntellectualProperty #EntrepreneurTips #ProtectYourBusiness #Trademarks #Patents #WalterCrosby #ThePatentBaron #BusinessGrowth #CigarsAndSuccess

 

In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients engaged, from personalized greeting cards to creative loyalty programs, all aimed at nurturing lasting business relationships. 

Episode Highlights:

The power of personalized gestures in client retention

Lessons on adapting ideas from other industries

How training and culture-building create loyal employees

Using creative follow-ups like cards to build brand loyalty

Join Walter and Jim as they explore the impact of these thoughtful touches, along with actionable steps any business can implement to boost client satisfaction and retention. Plus, Jim’s got a fun cigar story and some classic business insights to share!

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales 

Connect with Jim Packard:

Linkedin: www.linkedin.com/in/jim-packard-b6435535 

Email: [email protected] 

Website: www.sendoutcards.com/rainmaker 

Connect with Walter Crosby:

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/walterlcrosby/ 

Website: https://helixsalesdevelopment.com/ 

Calendly: https://calendly.com/walter-helix/

Follow & Subscribe for More Episodes

Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ 

 

#SalesAndCigars #SalesStrategy 

#BusinessGrowth #EntrepreneurMindset #ClientSuccess #RelationshipMarketing #SalesStrategy #CustomerExperience #BrandLoyalty #SmallBusinessGrowth #SalesLeadership #SalesCulture #CustomerRetentionStrategy #EmployeeEngagement #BusinessTips #MarketingIdeas #SalesAdvice #Innovation #B2BSales #SalesTraining #CustomerRelationships #ClientRetention #SalesHiring #CigarLifestyle

 

 

In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life, navigating sales and leadership roles, and the essential qualities that make a great coach. He also opens up about the hard lessons learned through hands-on experience in sales and management.

Episode Highlights:

• Transition to Sales and Leadership: Brad's journey from a military background to thriving in business, balancing family and career.

• Coaching for Success: The importance of extreme ownership and the coaching frameworks that help teams excel, inspired by Jocko Willink and others.

• Sales Team Culture: Creating a sales team that’s competitive yet collaborative—a family where support and friendly competition drive success.

• Motivating Sales Teams: How to speak to the intrinsic motivators of each team member to drive performance and satisfaction.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales 

 

 

Connect with Brad Koch:

• Book: Profitable Pathways, a guide offering 12 core fundamentals for aspiring business leaders.https://win.4sightcoach.com/profitable.

• Website: https://4sightcoach.com

• LinkedIn: https://linkedin.com/in/bradleyjkoch

• Facebook: https://www.facebook.com/bradleyjkoch/

•  

Connect with Walter Crosby

• Email: [email protected] 

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/ 

• Website: https://helixsalesdevelopment.com/ 

• Calendly: https://calendly.com/walter-helix/

 

 

Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ 

 

#SalesAndCigars #BusinessCoaching #SalesLeadership #ExtremeOwnership #SalesCulture #PodcastLife

 

 

In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots business in a local soccer field to scaling it globally, and eventually selling it for over a million dollars. We talk about what every business owner needs to know, whether you plan on selling next year or never thought about selling at all.

Marty also drops some wisdom about the “5 D’s and a B”—divorce, disease, death, debt, disagreements, and burnout—that can force you to sell when you least expect it and also the Stages of Exiting Your Business. If your business isn’t ready for sale, you’re leaving yourself exposed. Trust me, you don’t want to be caught off guard.

We dig into how to make your business more attractive to buyers, what books Marty recommends every entrepreneur should read, and why every owner needs to take themselves out of the front line if they ever want true freedom.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

 

 

Highlights in this episode:

• Marty’s top 4 books every business owner should read.

• Why now is the time to start thinking about selling your business, even if you don’t plan to.

• The 5 D’s and a B that can force an unexpected sale.

• The Stages of Exiting Your Business

• Marty’s entrepreneurial journey: from local sales to international success and cashing out big.

 

 

Connect with Walter Crosby:

• Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale 

• Sales Hiring Secrets for just $97! Sign up here: https://events.helixsalesdevelopment.com 

• Email: [email protected] 

• LinkedIn:https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com

• Calendly:https://calendly.com/walter-helix/15-

 

 

Connect with Marty Fahncke:

• Get Marty’s free workbook to assess if your business is ready to sell: https://www.westboundroad.com/ | www.BoomerSellstheBusiness.com 

• Podcast: https://thepearlcollective.com/podcasts/more-than-one-way-to-grow-your-business/

• Linkedin: https://www.linkedin.com/in/martyfahncke/ 

• Youtube: https://www.youtube.com/@westboundroad 

 

 

 

Produced by: https://titanmediaworx.com/ 

#SalesAndCigars #Entrepreneurship #BusinessExitStrategy #BusinessGrowth #CigarCulture #WalterCrosby #Podcast

Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a salesperson, manager, or entrepreneur. He shares stories, gives actionable insights, and explains why your success in sales depends on your own commitment to improvement.

Walter touches on key points such as:

• Why salespeople should be responsible for their own development

• The role of sales managers and why 50% of their time should be spent coaching

• The pitfalls of promoting salespeople to managers without proper support

• How taking charge of your growth leads to better performance and long-term success

Signature Line: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

 

 

Get Walter Crosby's Book:

• Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca...

• Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment...

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/ 

#SalesAndCigars #SalesTips #BusinessGrowth #Leadership #SalesAlignment #WalterCrosby #SalesAudit #MessagingStrategy #SmallBusinessGrowth #SalesTeam #SalesSuccess #SalesCoaching #Entrepreneurship #SalesTraining #BusinessStrategy#SalesAndCigars #SalesLeadership #PersonalDevelopment #CareerGrowth #SalesCoaching #SalesResponsibility #Entrepreneurship #SelfImprovement #SalesSuccess #WalterCrosby #SalesManagement

In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communication between leadership, sales, and marketing can hold companies back from scaling. He also introduces his "Sifter Messaging" program, designed to help small and mid-sized businesses create a cohesive sales message that resonates with customers.

Discover how you can improve your sales performance by providing your team with the right tools and communication strategies, plus gain actionable advice on hiring better salespeople and coaching sales managers.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice!

FREE Resources:

• Take the Sales Messaging Audit to evaluate your team’s alignment: https://magnet.helixsalesdevelopment.com/sales-audit-ebook-optin 

• Download the Sifter Messaging eBook to improve your sales communication: https://magnet.helixsalesdevelopment.com/the-sifter-message-ebook-optin 

Get Walter Crosby's Book:

• Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca...

• Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment...

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/ 

#SalesAndCigars #SalesTips #BusinessGrowth #Leadership #SalesAlignment #WalterCrosby #SalesAudit #MessagingStrategy #SmallBusinessGrowth #SalesTeam #SalesSuccess #SalesCoaching #Entrepreneurship #SalesTraining #BusinessStrategy

 

 

In this episode of Sales and Cigars, host Walter Crosby engages in an insightful conversation with Phillip Swan, a seasoned entrepreneur and AI expert. Phillip shares his journey from humble beginnings in Scotland to becoming a global leader in AI-driven business strategies. The discussion dives deep into the practical applications of responsible AI, emphasizing the importance of ethical and safe AI implementation for small and mid-sized businesses.

Episode Highlights:

• The critical role of responsible AI in modern business.

• Phillip's entrepreneurial journey and the early start of his business mindset.

• Key strategies for CEOs to prepare their businesses for AI adoption.

• The significance of clean data and critical thinking in AI-driven decision-making.

• Insights into how AI can augment human expertise rather than replace jobs.

Signature Content: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Host Contact Info:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/ Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Link

• Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here.

•  https://www.amazon.com/stores/author/B0BLT8LB98/allbooks?ingress=0&visitId=8e6eff6f-1b8e-4159-8588-6db244c8fe88&ref_=ap_rdr

Guest Contact Info:

• LinkedIn:linkedin.com/in/phillip-swan 

• Email: [email protected]

• Website: https://theaisolutiongroup.ai/

 

Subscribe to Sales and Cigars for more episodes featuring industry experts and actionable business strategies.

Produced by: Titanmediaworx.com 

#SalesAndCigars #ResponsibleAI #Entrepreneurship #BusinessGrowth #AIinBusiness #Leadership #SalesStrategies

 

In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive into the attributes that distinguish top-performing sales professionals.

Episode Highlights:

• Gunter’s favorite books that shaped his sales approach, including The 22 Immutable Laws of Marketing and Positioning by Al Ries.

• The intersection of marketing and sales, and how a Venn diagram approach can bridge gaps between these functions.

• The "Three C's" that Gunter believes are harming America: Crocs, Communists, and Kardashians, and their deeper implications on personal and professional presentation.

• Essential attributes of elite salespeople, from working smart to overcoming obstacles and maintaining personal credibility.

• The importance of curiosity, skepticism, and empathy in driving successful sales interactions.

• Gunter’s upcoming book, Turning Fear into Fuel, which explores how to harness deep-seated fears to drive success.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Gunter Wessels:

• Email: [email protected]

• LinkedIn:https://www.linkedin.com/in/gunterwessels/

• Website: www.liquidsmarts.com

 

 

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: https://helixsalesdevelopment.com/

• Calendly: Schedule a Call

Produced by titanmediaworx.com 

 

 

 #SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #GunterWessels #WalterCrosby #LiquidSMARTS #TurningFearIntoFuel

 

In this episode of Sales and Cigars, Walter Crosby sits down with Jeremy Huckaby, Territory Sales Manager at Corrective Asphalt Materials, to explore the nuanced transition from being a top-performing sales producer to leading a team as a sales manager. Jeremy shares his journey, the challenges he faced, and the critical lessons he learned along the way.

Episode Highlights:

• Transitioning Roles: Jeremy discusses the complexities of moving from an individual contributor to a leadership position, highlighting the common misconception that a great salesperson automatically makes a great sales manager.

• Coaching vs. Managing: The importance of coaching in a sales management role, and why understanding and guiding your team is more crucial than merely managing processes.

• Mindset and Fundamentals: Jeremy and Walter delve into the mindset necessary for success in sales and sales management, emphasizing the importance of fundamentals, consistency, and the drive to continuously improve.

• Leadership and Purpose: The discussion also touches on the significance of having a purpose in your role, both as a salesperson and a sales manager, and how that purpose drives long-term success.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Jeremy Huckaby:

• Email:  [email protected]

• LinkedIn:https://www.linkedin.com/in/wjeremyhuckaby/

• Social Media: Instagram - https://www.instagram.com/huckabyonmissioncritical , Facebook - Jeremy Huckaby

 

Get Walter Crosby's New Book: "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Get the Book Here

Sales Hiring Secrets for Just $97! Tired of watching your team misfire when it comes to sales hires? Unleash the little-known secrets to sales hiring success. Sign up here

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: Helix Sales Development

• Calendly: Schedule a Meeting

Produced by Helix Sales Development

 

 

#SalesAndCigars #SalesManagement #Leadership #SalesStrategy #Coaching #BusinessGrowth #SalesPodcast

 

In this episode of Sales and Cigars, host Walter Crosby welcomes Derek Baer, Vice President of Corporate Training at Kurlan & Associates. Derek shares his journey from a young caddy learning the ropes of sales to becoming a leader in corporate training. They explore the critical role of work ethic, commitment, change, and accountability in driving sales success. Derek emphasizes that without commitment, sales training is a waste of resources, offering practical advice for leaders looking to build high-performing sales teams.

Episode Highlights:

• Derek discusses the impact of classic books like "How to Win Friends and Influence People" by Dale Carnegie and the "Five-Minute Journal" on his approach to personal and professional growth.

• A deep dive into why accountability from the top down is essential for effective sales training, and how a lack of commitment from leadership can derail even the best efforts.

• Insightful stories from Derek’s career, including the lessons learned from his early experiences as a caddy, wiring subwoofers in high school, and his rise to an elite level in sales through hard work and relentless curiosity.

• A candid conversation about the challenges modern sales professionals face, including the rise of "telephonobia" among younger reps, and how mastering human connection remains a competitive edge.

• Walter and Derek explore the concept of "Sales DNA" and how understanding and optimizing these competencies can transform a sales team's performance.

Signature Content: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Derek Baer:

• Email: [email protected]

• Company: Kurlan & Associates

• Website: ConstructingSuccess.fm

• LinkedIn: Derek Baer

Connect with Walter Crosby:

• Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Order here

• Tired of watching your team misfire when it comes to sales hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: Helix Sales Development

• Calendly: Schedule a call

Call to Action: Don't forget to like, subscribe, and hit the bell icon to stay updated on future episodes. Share your thoughts in the comments below, and let us know your favorite takeaway from Derek’s insights!

Produced by: Podcast Production and Guest Booking Service - Titan Media Worx

Hashtags: #SalesAndCigars #SalesLeadership #SalesTraining #BusinessGrowth #WalterCrosby #DerekBaer #SalesPodcast #Entrepreneurship #SalesStrategies