The primary role of any sales manager as the leader of the team is to put them in a position to be as successful as the sales reps can be. That's the part of the sales enablement role- to make them more effective. What should happen with coaching is the same thing I've preached with the hiring process, and the onboarding process, to build some structure into it to make it more effective.  We all need help, we all need coaching, we all need the development and adding a little structure to it is going to put you in a better position to coach your team then sort of winging it.