SalesDNA: Decoding life science sales

[Sales] Cold Email Isn't Dead, But It Needs Resuscitating


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This was a live webinar we held in May 2025.

Watch it on Youtube instead: https://youtu.be/Nf5VwS3joJU

Key components of successful cold outreach:
- Deliverability (separate sending domains, avoid tracking opens/links initially)
- Targeted list building
- Problem-focused and personalized messaging
- Consistent multi-channel follow-up

Discussion included tools for list building and email validation.

Identified immediate actions to improve cold email effectiveness.
Addressed questions on personalization, follow-up timing, and HubSpot deliverability.

Join the waitlist: https://gxxvazdj5gh.typeform.com/to/hSi8mI1H
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SalesDNA: Decoding life science salesBy Harrison Waid