In this episode we break down the Anti-Sales playbook and all the the things you shouldn't do in sales. Then we also bust some myths you probably hear touted as great advice.

Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
www.succession.bio
Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

Adam Peadhttps://www.linkedin.com/in/adampead/

Adam's Newsletter: https://quietimpact.beehiiv.com/subscribe
Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
www.succession.bio
Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

This episode is all about sales coaching and how to improve your team's skills.

Sai Guduguntlahttps://www.linkedin.com/in/sguduguntla/
Check out Hyperbound: https://www.hyperbound.ai/

Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
www.succession.bio
Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

Jess Evans recently joined the Succession team so we had her come on and share her thoughts on the state of outbound sales, AI, and automation before she got too into the weeds with all the crazy stuff we work on internally.

You'll be seeing a lot more content, tips, and episodes from Jess as well so be sure to follow her on LinkedIn.

https://www.linkedin.com/in/jessica-h-evans/
Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
www.succession.bio
Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

Angie Schwabhttps://www.linkedin.com/in/angie-schwab/
Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
www.succession.bio
Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

The fastest and easiest way to get more pipeline is through referrals! But most reps miss this opportunity or aren't sure how and when to ask.

This episode covers all of that!

Free Insights Tool: https://insights.succession.bio/
Newseletter: https://blog.succession.bio

About Succession
Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.
Ready to take your go-to-market to the next level?

www.succession.bio

Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

If you don't have a quantitative way to identify and prioritize all the accounts in your territory, this will be a good one to watch!

Free Insights Tool: https://insights.succession.bio/
Newseletter: https://blog.succession.bio

About Succession
Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.
Ready to take your go-to-market to the next level?

www.succession.bio

Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

Should you actually give up prospecting in the summer? We share our thoughts in this short episode.

Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.

Ready to take your go-to-market to the next level?
www.succession.bio

Nick joined a week long hackathon to learn about AI and how he can better leverage it in his day to day work.

Free Insights Tool: https://insights.succession.bio/

Newseletter: https://blog.succession.bio

About Succession
Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.

Ready to take your go-to-market to the next level?

www.succession.bio

This was a live webinar we held in May 2025.

Watch it on Youtube instead: https://youtu.be/Nf5VwS3joJU

Key components of successful cold outreach:
- Deliverability (separate sending domains, avoid tracking opens/links initially)
- Targeted list building
- Problem-focused and personalized messaging
- Consistent multi-channel follow-up

Discussion included tools for list building and email validation.

Identified immediate actions to improve cold email effectiveness.
Addressed questions on personalization, follow-up timing, and HubSpot deliverability.

Join the waitlist: https://gxxvazdj5gh.typeform.com/to/hSi8mI1H