SalesDNA: Decoding life science sales

SalesDNA: Decoding life science sales

By Harrison WaidBusinessScienceCareersLife Sciences
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SalesDNA: Decoding life science sales episodes

  • [Leadership] Creating a culture of coaching and skill improvement with Sai Guduguntla
    This episode is all about sales coaching and how to improve your team's skills.

    Sai Guduguntlahttps://www.linkedin.com/in/sguduguntla/
    Check out Hyperbound: https://www.hyperbound.ai/

    Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
    About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
    www.succession.bio
    Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA
    36 min
  • [Sales] Misconceptions and learnings about outbound and AI with Jess Evans
    Jess Evans recently joined the Succession team so we had her come on and share her thoughts on the state of outbound sales, AI, and automation before she got too into the weeds with all the crazy stuff we work on internally.

    You'll be seeing a lot more content, tips, and episodes from Jess as well so be sure to follow her on LinkedIn.

    https://www.linkedin.com/in/jessica-h-evans/
    Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
    About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
    www.succession.bio
    Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA
    30 min
  • [Leadership] Founder selling and how AI will change how team's work with Angie Schwab
    Angie Schwabhttps://www.linkedin.com/in/angie-schwab/
    Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
    About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?
    www.succession.bio
    Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA
    40 min
  • [Sales] Efficiently grow your pipeline through referrals
    The fastest and easiest way to get more pipeline is through referrals! But most reps miss this opportunity or aren't sure how and when to ask.

    This episode covers all of that!

    Free Insights Tool: https://insights.succession.bio/
    Newseletter: https://blog.succession.bio

    About Succession
    Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.
    Ready to take your go-to-market to the next level?

    www.succession.bio

    Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA
    13 min
  • [Leadership] How to properly prioritize accounts in your territory
    If you don't have a quantitative way to identify and prioritize all the accounts in your territory, this will be a good one to watch!

    Free Insights Tool: https://insights.succession.bio/
    Newseletter: https://blog.succession.bio

    About Succession
    Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.
    Ready to take your go-to-market to the next level?

    www.succession.bio

    Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA
    20 min
  • [Sales] Give up prospecting in the summer
    Should you actually give up prospecting in the summer? We share our thoughts in this short episode.

    Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio
    About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.

    Ready to take your go-to-market to the next level?
    www.succession.bio
    8 min
  • [AI] Nick did a hack week and here's what he learned
    Nick joined a week long hackathon to learn about AI and how he can better leverage it in his day to day work.

    Free Insights Tool: https://insights.succession.bio/

    Newseletter: https://blog.succession.bio

    About Succession
    Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.

    Ready to take your go-to-market to the next level?

    www.succession.bio
    20 min
  • [Sales] Cold Email Isn't Dead, But It Needs Resuscitating
    This was a live webinar we held in May 2025.

    Watch it on Youtube instead: https://youtu.be/Nf5VwS3joJU

    Key components of successful cold outreach:
    - Deliverability (separate sending domains, avoid tracking opens/links initially)
    - Targeted list building
    - Problem-focused and personalized messaging
    - Consistent multi-channel follow-up

    Discussion included tools for list building and email validation.

    Identified immediate actions to improve cold email effectiveness.
    Addressed questions on personalization, follow-up timing, and HubSpot deliverability.

    Join the waitlist: https://gxxvazdj5gh.typeform.com/to/hSi8mI1H
    39 min
  • [Sales] Sales efficiency is a useless priority
    In this episode we discuss the difference between efficiency and effectiveness and why efficiency is the wrong metric to try and optimize.

    About Succession: Succession is the one place for life science companies to increase pipeline, hire and onboard the best sales talent, train and upskill the whole team, and enable them with the best tools and technology.
    https://www.succession.bio
    Download the life science sales rep toolkit: https://www.succession.bio/content/life-science-sales-toolkit
    Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA
    14 min
  • [Leadership] How to leverage scientific content in your sales process
    Takeaways
    - From side hustle to full time
    - Where people get content wrong
    - How to create the right types of content
    - Learing how to sell without any sales experience

    Dan Sheridanhttps://www.linkedin.com/in/dansheridan01
    About Succession: Succession is the one place for life science companies to increase pipeline, hire and onboard the best sales talent, train and upskill the whole team, and enable them with the best tools and technology.
    https://www.succession.bio
    Download the life science sales rep toolkit: https://www.succession.bio/content/life-science-sales-toolkit
    Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA
    36 min

About SalesDNA: Decoding life science sales

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Take your life science sales career to the next level with interviews and tactics from the best in the industry. We interview the top reps in the industry to learn what makes them so great. We talk to…