Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

How do you set yourself to be seen as an industry or a subject matter expert?

Description:  Jim and Stew take on a Facebook Group question asking about becoming an expert in your field.  What makes you the expert people want to do business with?

In a nutshell, experience and knowledge of how to answer specific problems but also continuing to evolve with the field and technology to remain relevant.  There is a difference between subject matter expert and an industry expert.  Learn the difference and how you can stay on top of your business environment.

Jim Edwards (http://www.thejimedwardsmethod) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Jim discusses his Secrets of Telling Stories. Stories are the key to generating more sales in your business, no matter who you are or what you sell. And if you want to take your stories to the next level, follow these three tips:
- Look at stories as flexible tools you can use in your sales copy.
- Let the story fill the time needed (but don’t ramble!).
- Choose your purpose and tie your moral back to it at the end.

Jim Edwards (http://www.thejimedwardsmethod) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Jim and Stew discuss how to handle roadblocks in business or life. After Jim's Facebook jail sentence, Stew was inspired by Jim's 24 hour turnaround answer to no longer having to rely on social media to go live with podcasts, webinars, and live videos. See Podcast 106 and 106B for more details of that process. But roadblocks can often become Internal Problems without proper preparation and emotionless reactions to them. For instance, most roadblocks can be expected such as knowing the regulations, learning the rules, even facebook jail, computer issues - failing to prepare, having backup, or procrastinating deadlines make these internal problems.

Jim Edwards (http://www.thejimedwardsmethod) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Jim Edwards (http://www.thejimedwardsmethod) is fresh from vacation and free from Facebook Jail only to get sent back to the Pokey again. The recidivism rate is high in the world of Facebook Live videos. Hopefully Jim can find the straight and narrow path.

In the meantime, we discuss the need for recovery and stress mitigation that will ultimately lead to burnout, reduced productivity, irritability, depression, and other chronic illnesses if not addressed. You do not want to be in a place where you NEED a vacation or think post surgery / medical situation recovery IS a vacation.

Avoid Burnout! Check out the #1 secret to helping you NOT BURNOUT in this podcast.

Jim Edwards (http://www.thejimedwardsmethod) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Jim Edwards is fresh out of Facebook Jail due to a technological issue not a content issue and he is here to discuss the power of being a SOLO MEDIA vs having to rely on social media. Did you know you can do a LIVE video / Q and A / Podcast from your own website and bypass all social media platforms? Check this out...What would you do if you were in Facebook Jail and had a scheduled paid webinar coming up?

Jim Edwards (http://www.thejimedwardsmethod​​) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Jim and Stew discuss what you should consider IF you rely significantly on social media in your business.

What would you do if you were in Facebook Jail? Recently Jim Edwards felt the wrath of Facebook filters and shut him down for a week even though he spends nearly $100,000 a month on Facebook advertisements.

What did you do before Facebook? If you were around in the online marketing space back then, you remember. Take a trip down memory lane and join the discussion as Stew Smith Jim rehash some content creation and marketing methods before there was social media.

Jim Edwards (http://www.thejimedwardsmethod​) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Jim Edwards and Stew Smith define content marketing / giving examples / some guidelines on good ideas for creation:

Defined: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. (CMI)

For instance: Content is about your audience - What do they desire / care about?

Content marketing is education - not necessarily / specifically about your products / services.

Content marketing is consistency.

Content marketing is personalized attention - like answering people's email questions / comments

Content marketing is engaging your audience / readers / listeners - Crowd Source tasking for instance.

The goal of content marketing is to build an audience that trusts you and learns something from you - then they will likely buy from you.

Jim Edwards (http://www.thejimedwardsmethod​) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Jim Edwards ( http://www.thejimedwardsmethod.com ) and Stew discuss content development ideas for your business with the theme of IT DOESN'T HAVE TO BE PERFECT - product launch, blogs, articles, social media posts, live video, podcasts, etc... The perfect is the enemy of the good. Trying to make something perfect can actually prevent us from making it just good. ... Instead of pushing yourself to an impossible 'perfect,' and therefore getting nowhere, accept 'good ESPECIALLY since good works great!



Check out The Jim Edwards Method https://jimedwardsmethod.com/jointjemp and the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks



Next Week Jim and Stew Show - What Can I Write / Speak About Today? Stuck with content ideas? Check out JIm and Stew and they show you tons of ideas for idea development and even show you the Wizard Walk Through that can also help you.

Podcast 102 Jim Edwards (https://www.thejimedwardsmethod.com) and Stew Smith will pull out their Jeff Foxworthy hats on here for the podcast...
Your Business Might Need a RESET IF...." with reset answers to starting off the New Year right. Resolutions don't last - reset and set monthly goals and progress throughout the year.

Check out The Jim Edwards Method https://jimedwardsmethod.com/jointjemp and the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks

Would you like to be able to draft sales copy and be more concise – Learning that LESS IS MORE and use some wizards that help you be concise. Let’s do some wizard / script walk through of the Bullet Scripts (Feature – Benefit - Meaning).

Check out The Jim Edwards Method https://jimedwardsmethod.com/jointjemp and the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks