Sales Culture

Sales Culture

By Joe LemonBusinessCareers
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Sales Culture episodes

  • 158. Mike O'Kelly on Optimizing Your Time, Surviving Outside Sales

    Mike’s Company

    • Rithmai - https://www.rithmai.com/
    • Sales Builder Blueprint
    • Listen to Surviving Outside Sales Podcast on Spotify - https://spoti.fi/3CXv3FI

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      Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/

      39 min
    • 157. Decoding High-Performing, Healthy Sales Team | Season 5
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      Let's Connect
      Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday
      Instagram: https://www.instagram.com/joealexlemon/
      Linkedin: https://www.linkedin.com/in/joealexlemon/
      2 min
    • 156. Summer Slowdown: How to Add Value During Slow Downs

      Welcome to today's episode where we'll be discussing how to add value during the summer months without dropping your rates.



      → Let’s Connect + hit the icon on my profile + tap into the show  

      ↳ Be the first to see (all of) my posts and stay connected.  

      ↳ Create a free account - RecoveryLabShow.com  


      Let's Connect

      Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday

      Instagram: https://www.instagram.com/joealexlemon/

      Linkedin: https://www.linkedin.com/in/joealexlemon/

      5 min
    • 155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU
      • In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU).
      • The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses.

        • Segment 1: The Backyard Brawl Tradition

        • A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century.
        • The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community.
        • Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure.

          • Segment 2: Amplifying University Branding

          • Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases.
          • Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game.
          • Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit.

            • Segment 3: Targeted Fan Engagement

            • Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts.
            • Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event.
            • Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations.

              • Segment 4: Local Business Opportunities

              • Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses.
              • Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors.
              • Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities.

                • Segment 5: Alumni Engagement and Fundraising

                • Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives.
                • Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl.

                  • CTA 1:

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                  Resources

                  • https://blog.hubspot.com/marketing/best-cobranding-partnerships
                    • 16 min
                  • 154. Erik Grahovac on "What is your 30/60/90 plan?" | Medical Device Sales Interview Question

                    Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊Medical device sales influencer. Leading Leaders

                    • Former Football Coach
                    • Pharmaceutical Sales Rep
                    • 12-year Medical Device Sales Career
                    • Now, coaching people in the medical device world.


                      • Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach.
                      Connect with Erik on Linkedin: https://www.linkedin.com/in/erikgrahovac/



                      3 min
                    • 153. Morgan Ingram - Part 2

                      Here's Part 2 with Morgan on how dating mirrors the sales process, the rise of B2B influencer marketing, and the future of the sales profession.  

                      Hope you enjoy


                      Today's Guest: Morgan Ingram

                      Connect with Morgan

                      Newsletter: Commishmedia.com/newsletter

                      InstaGram: https://www.instagram.com/morganjingram/

                      Linkedin: https://www.linkedin.com/in/morganjingram/

                      YouTube: https://www.youtube.com/channel/UC5mIKms3bZLtuXapHBVp2tA

                      Connect with Joe

                      InstaGram: https://www.instagram.com/joealexlemon/

                      Linkedin: https://www.linkedin.com/in/joealexlemon/

                      YouTube: https://www.youtube.com/channel/UCSGcv9_o9NHL-HPeqkZYB_Q


                      33 min
                    • 152. How to embrace the overemployed & side-hustling workplace trends #FreshThoughtFriday

                      Hated by employers   

                      Loved by a select few employees   

                      Here’s a spin on how employers and employees can embrace this trend. 


                       Want access to MedTech space secrets?  

                      We interview MedTech thought-leaders from both sides of the table, then share their secrets with you in our weekly newsletter.  

                      What will you learn?  

                      - Science-based product analysis. 

                      - Access to member-only recording training. 

                      - Quarterly opportunity on product group buys. 

                      - Members-only invitation to Nearsite MedTech Hiring events.  


                      Learn more - [JoinNearsite.com](http://joinnearsite.com/)  → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - [TheJoeLemonShow.com](http://thejoelemonshow.com/)  

                      **Let's Connect**  

                      Subscribe to Fresh Thought Friday Newsletter: [https://bit.ly/FreshThoughtFriday](https://bit.ly/FreshThoughtFriday)  

                      Linkedin Company: [https://www.linkedin.com/company/nearsite](https://www.linkedin.com/company/nearsite)  

                      Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/)  

                      IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/)  

                      TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)

                      4 min
                    • 151. Erik Grahovac - Fasting, Leadership and Sales Health Stack | 👊 Coaching the Future of Medical Device Sales 👊

                      Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊

                      Medical device sales influencer.  Leading Leaders

                      • Former Football Coach
                      • Pharmaceutical Sales Rep
                      • 12-year Medical Device Sales Career
                      • Now, coaching people in the medical device world.

                        • Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach.  Connect with Erik on Linkedin: https://www.linkedin.com/in/erikgrahovac/


                        Want access to MedTech space secrets?  

                        We interview MedTech thought-leaders from both sides of the table, then share their secrets with you in our weekly newsletter.


                         What will you learn? 

                        - Science-based product analysis. 

                        - Access to member-only recording training. - Quarterly opportunity on product group buys. 

                        - Members-only invitation to Nearsite MedTech Hiring events.  


                        MedTech P2P Learning-Community Newsletter: https://bit.ly/FreshThoughtFriday

                        MedTech P2P Learning-Community: https://joinNearsite.com


                        Let's Connect with Joe Lemon

                        Linkedin: https://www.linkedin.com/in/joealexlemon/

                        IG: https://www.linkedin.com/in/joealexlemon/

                        TikTok: https://vm.tiktok.com/ZMdF9f7hg/

                        9 min
                      • 150. Morgan Ingram - Part 1

                        Great sit-down convo with Morgan on how dating mirrors the sales process, the rise of B2B influencer marketing, and the future of the sales profession.  

                        Hope you enjoy


                        Today's Guest: Morgan Ingram

                        Connect with Morgan

                        Newsletter: Commishmedia.com/newsletter

                        InstaGram: https://www.instagram.com/morganjingram/

                        Linkedin: https://www.linkedin.com/in/morganjingram/

                        YouTube: https://www.youtube.com/channel/UC5mIKms3bZLtuXapHBVp2tA

                        Connect with Joe

                        InstaGram: https://www.instagram.com/joealexlemon/

                        Linkedin: https://www.linkedin.com/in/joealexlemon/

                        YouTube: https://www.youtube.com/channel/UCSGcv9_o9NHL-HPeqkZYB_Q

                        30 min
                      • 149. Welcome era of collaboration and differentiation - Shaping Community Series

                        Today we discuss the power of differentiation and launch new series called, Shaping Community.


                        #FreshThoughtFriday free weekly memo that gives you insights on how today's health professionals become tomorrow's business leaders Linkedin for health professionals  

                        Let's Connect Website: Joelemon.co 

                        Linkedin:https://www.linkedin.com/in/joealexlemon/  

                        InstaGram: https://www.instagram.com/joealexlemon/

                        6 min

                      About Sales Culture

                      From the publisher's feed

                      The Sales Culture Podcast shares real conversations on how growth teams stay human as they scale with AI.