Today’s guest is a man who has for over 25 years, worked with CEOs, owners and corporate leaders throughout the US, helping them achieve great sales performance, while accelerating their sales process.All have their strengths, and their shortcomings and from years of testing and evaluation, he developed the Urgency Based Selling® system, a unique approach founded on philosophies which drive and accelerate human behaviour.Which sounds like he has certainly found his thing in life.But his start was a bit different for sure.As a college senior, all he wanted to do was sleep late and enjoy his last few months as a student.But this was a difficult when he was required to attend a 7am math class.So what did he do?Well the emerging sales expert convinced the Math Department to move this early morning class to a noon time slot. How’d he sell the idea?  Writing a page for his future Urgency Based Selling® playbook, he demonstrated bold behaviour. He told the school  students wouldn’t register for a class that early in the morning. With no registrants, the school would have to drop the class and lose out on the registration revenues. Mission accomplished.Since his college days, he has now dedicated himself to perfecting his craft and sharing his knowledge with others.  To date, he has performed more than 4,000 direct sales engagements; he has worked with over 90 organisations.  Sometimes, they’ve occurred unexpectedly – even backwards.In fact, this is how he began his consulting practice. One year, he hired a new accounting firm.  Early on, the accountant tried to sell him one of their financial products.  When the sales effort fell flat, Andy convinced the accountant to hire him – and to teach the firm how to sell!  His bold vision for sales techniques, combined with his bold, confident, and determined behaviour resulted in the establishment of a new business. This business taught his accountant – and every subsequent client – how to demonstrate to customers their businesses, products, and services meet the customer’s needs in a way no one else can.Which is sales!So what is the big mistake that people make when pitching a product or idea?And how can you get that person to eagerly open their wallet and increase your bottom-line, without pleading and begging?Well let’s find out as we bring onto the show to start joining up dots with the one and only Andy GoleShow HighlightsDuring the show we discussed such deep subjects with Andy Gole such as:Andy shares the three types of knowledge bases that we have to overcome in our clients to be successful in sales.We discuss how important it is in business to draw a line between the social and the professional. Its not our job to be our clients friends.Andy shares a revealing story of how he went into business before he had any idea how to make it work.And lastly………..Andy reveals the absolute gold technique to convert any interest into an urgent need. Don't have those sales anywhere else than in your bank account.