In this episode, we dive deep into the evolving world of sales enablement and revenue operations with Rich Giorgi, VP of Sales Enablement at Swiss Re. Rich shares his 15-year journey in the field, discussing the shift from traditional sales roles to strategic revenue operations. Explore the impact of AI on sales processes, the challenges of implementing new technologies, and the importance of account-based marketing in long sales cycles. Gain valuable insights on staying ahead in the rapidly changing landscape of sales and marketing technology. Whether you're a seasoned sales professional or new to the field, this episode offers practical advice and forward-thinking perspectives on the future of sales enablement.