How to Make Your Podcast Profitable (Without Selling Your Soul or Stuffing in Ads)

You didn’t start your podcast to hear crickets or just "build brand awareness."

You started it to build connection—and yes, to make sales.

But here’s the truth: most podcasters are treating their show like top-of-funnel content...when the real magic (and money) is in the middle.

In this episode, I’m pulling back the curtain on how to make your podcast profitable AF—without gross tactics or feeling sleazy. 

We’re diving into:

• Why your podcast isn’t just a content machine—it’s a relationship accelerator
• The two most important questions you need to answer if you want listeners to become clients
• How to design episodes that lead to micro decisions and micro wins
• The biggest mistakes keeping warm leads stuck in the “friend zone” instead of buying
• How to position your show as a conversion event, not just a vibe builder

🎯 What You’ll Learn:

• The “middle funnel” strategy that turns silent listeners into high-intent buyers
• Why 62% of podcast listeners say they’re more likely to buy after just a few episodes
• What to say in your episodes to shorten the sales cycle and build deep trust fast
• How to use your unique method or message to create demand—without relying on viral content or sponsors

💡 Ready to turn listeners into clients?

✨ DM me the word “PODCAST” on Instagram @charlettalbert and I’ll send you my custom strategy to monetize your next episode.

🎧 Want more binge-worthy episodes? Start here:

• Ep. #18: Speak To These Buyers Types To Sell Your Offer
• Ep. #2: How To Create Content To Convert Your Truest Dream Client Fast

🔗 Links + Resources:

• Get the Profitable Podcast Cheat Sheet: https://charlettalbert.myflodesk.com/y4tocq6o3h 
• Join the membership to sign clients: https://charlettalbert.thrivecart.com/membership/ 
• Work with me 1:1/mastermind: https://charlettalbert.thrivecart.com/mastermind/
• Follow me on Instagram: https://www.instagram.com/charlettalbert/

🙌 If this episode lit a fire under you, share it on stories and tag me https://www.instagram.com/charlettalbert/. Let’s normalize profitable podcasts.

Want help mapping out a binge-worthy series that warms your leads to the point of sale? Send me a message on IG for a 1 off session.

Celebrating my amazing mastermind client Kristina who just welcomed 7 mamas who’s kids have been diagnosed with ADHD in her brand new program in the last 4 days 🎉

Going for her first big month, launching "The Connected Parenting Method" For Parents with ADHD Kids, Building a Movement that takes over the internet 🚀

Kristina, what you have built is out of this world. Because you have innovated,

…when no one was watching
…when most people would’ve quit
…when things felt challenging

Since day 1 you held your vision and moved with courage.

And that’s why you are where you are today.

You can connect with Kristina here @calm__minds and join her community Calm Parents: Raising Happy, Kind, & Responsible Kids on FB.


Kristina you are incredible!

I love you,
Charlett

Celebrating my incredible mastermind client Lupita for massively elevating her brand, offers and sales in 90 days, while living an extraordinary life that she designs.

This woman is a unicorn in this space.
You’ll never forget her once you meet her.

I had zero doubt about her. You know those clients who turn everything and everyone they touch into gold?! Lupita is one of them.

She just spoke on 7 stages in March alone.

She’s an industry leader. She’s a community builder. She’s a CEO. She’s an incredible mentor and deeply cares about the work that she is doing in the world.

And she just committed to a 2nd round inside the SHE LEADS Mastermind.

Don’t miss this episode. 
Then follow her @ignite_the_fire_inside

SHE LEADS mastermind is enrolling. Send me a Dm on IG to apply.

Connect with Charlett: IG: @charlettalbert FB community: https://www.facebook.com/groups/salesandfeminineleadership

SHE LEADS mastermind is enrolling. Send me a Dm on IG to apply.
 
In this powerful episode, we dive deep into how childhood rejection patterns shape our adult relationships, business decisions, and self-expression. I share my personal journey of hiding behind accomplishments while keeping my heart safely guarded, and how somatic practices became the gateway to reclaiming my power and voice.

What you'll discover:

• How your body carries the memory of rejection and creates "safety mechanisms" that actually block your ability to stand in your power and attract dream clients on demand
• How somatic practices release tension patterns in your chest and neck, allowing you to express your true opinions and desires without fear of abandonment
• Why "coming home to yourself" is the ultimate business strategy and how embracing all parts of you—especially those you've rejected—creates magnetic authenticity that draws your dream clients to you

Whether you're having people-pleasing tendencies, fear of visibility, or an inability to fully express your opinions in business and life, this episode offers a roadmap back to your whole self. Learn how choosing yourself repeatedly creates the safety to finally say "yes" to what you want. 

Connect with Charlett: IG: @charlettalbert FB community: https://www.facebook.com/groups/salesandfeminineleadership

SHE LEADS mastermind is enrolling. Send me a Dm on IG to apply.

In this value-packed episode, we break down the hidden bottlenecks that might be secretly sabotaging your online business growth and provide actionable strategies to eliminate them.

You'll discover:

• The 4 most common bottlenecks in online businesses and how to identify which ones are affecting YOU
• Why working harder isn't the solution (and what to do instead)
• My step-by-step framework for creating systems that scale without requiring more of your time

Perfect for coaches, course creators, and service providers who are feeling overwhelmed, overworked, but underwhelmed by their results.

If you're tired of hitting the same revenue ceiling despite putting in more hours, this episode will be your breakthrough moment.

Listen now to stop the endless hustle and start creating real leverage in your business. Your future self will thank you! 

Connect with Charlett:

IG: @charlettalbert
FB community: https://www.facebook.com/groups/salesandfeminineleadership

SHE LEADS mastermind is enrolling. Send me a Dm on IG to apply.
 
In this value-packed episode, we break down the different buying personas in your audience and how to effectively communicate with each one to boost your sales.
 
You'll discover:

• The 4 main buyer types and how to identify them in your audience
• Specific language patterns that resonate with each
• Real content examples to speak to specific buyer personalities

Perfect for entrepreneurs, marketers, and business owners looking to optimize their sales approach and create messaging that converts their audience on social media and emails.

Connect with Charlett:

IG: @charlettalbert
FB community: https://www.facebook.com/groups/salesandfeminineleadership

Send me message on IG to apply for the SHE LEADS mastermind.
 
Holding hundreds of people in your program does not require a new strategy—it requires YOU in your POWER.
 
The reason you are not making bigger moves, bigger impact and higher cash months…
 
like you’ve been saying and claiming for months is not
 
…because you are not cut out for it
…you don’t know how to post and sell
…you don’t know how to make more money 

It’s because of the power you’ve locked inside of you.
 
And not being able to access it drives you crazy.
 
You created a physical shell: tight shoulders, constricted throat, tension, headaches, and lower back problems—your body's protection mechanism keeping you from expansive visibility and making waves.
 
When you open your somatic channel, your nervous system feel safe to open and expand and your reality changes before your eyes.

Listen to today's episode to find out how.

Connect with Charlett: IG: @charlettalbert FB community: https://www.facebook.com/groups/salesandfeminineleadership

Join us inside the WORLD CLASS WOMAN Membership for “Watch Me” April

In this raw and real episode, I rip off the mask and reveal the breaking point that transformed me from a perfectionist mom on the edge to a 6-figure business owner thriving in both worlds.

Brace yourself for:

• My painful confession: How I maintained a flawless façade while crumbling beneath the weight of "perfect motherhood"
• The shocking moment that changed how I mom for good
• The radical mindset revolution that not only saved my family but catapulted my business to unprecedented heights

This episode contains the unfiltered truth about balancing motherhood and entrepreneurship that most are too afraid to admit. This isn't just my story—it could be your breakthrough.


Next join us inside the WORLD CLASS WOMAN Membership.  


Here is what you can expect: A proven daily 5-step success plan to get out of your head into your body, and take the right action to make money  

1) a living library of 15+ feminine embodiment somatic practices to turn your body's wisdom into content that sells   

2) content prompts that connect, activate and convert  

3) simple sales strategies to sign perfect-fit clients from social media 
 
...the EXACT strategies & energetics to scale your boutique coaching brand with dream clients
Sign up here: WORLD CLASS WOMAN Membership.

JOIN The 20K Expansion Project :A 3-Day Experience starting March 31st.
https://charlettalbert.myflodesk.com/expansionproject

We’ve all heard that “what we resist, persists”.
 
Are hidden emotional blocks silently sabotaging your business success? 
 
In this raw 17-minute episode, we're diving deep into how your unprocessed emotions are literally costing you money and keeping you stuck.
 
What You'll Actually Learn:

Most coaches talk about mindset. We're going DEEPER.

You'll discover:
- EXACTLY how fear is blocking your next business breakthrough
- Why traditional strategy creation keeps you spinning in circles
- How to use your emotions as FUEL instead of a roadblock

Acceptance is not weakness. It's your ultimate business superpower.
 
Listen now and feel the shift.
Connect with Charlett on IG: @charlettalbert
and join her World Class Woman - Sales & Somatics FB community: https://www.facebook.com/groups/salesandfeminineleadership 

JOIN The 20K Expansion Project :A 3-Day Experience starting March 31st.
https://charlettalbert.myflodesk.com/expansionproject

We all go through different seasons in business and life. Sometimes you're on fire, sometimes you need to recharge—and that's perfectly normal, even for high achievers.

In this episode, you'll learn: 

1. Living a life that ignites creativity: Getting out there and experiencing things is what sparks your best ideas—not just sitting woth google docs for hours
2. Managing your stress effectively: Learning how to calm your nervous system when things get intense—because clear thinking under pressure is what separates business hobbiests from 6/7 figure leaders
3. Taking bold action: Discovering that clarity comes from doing, not just thinking—the women who've broken through biggest barriers took decisive steps before they had everything figured out

This episode gives you practical steps to dream bigger than you ever have before.

Connect with Charlett on IG: @charlettalbert
and join her World Class Woman - Sales & Somatics FB community: https://www.facebook.com/groups/salesandfeminineleadership