In this episode, we have a conversation between Naganand Doraswamy, Managing Director & Founder of Ideaspring Capital and Shoaib Ahmed, founder of Catalystor & ex-President of Tally Solutions.

They discuss founder-led sales & how founders should approach sales initially, if selling to small, medium & large enterprises need different approaches initially, how founders should build their sales organization, how inbound queries tell you it’s the right time to expand, hockey stick growth & a whole lot mor