Please find some links and notes from the 2 Regular Guys Podcast. We’ll be talking this week with Theresa Hegel, Senior Writer with ASI, the Advertising Specialty Institute. Theresa was one of the authors of a recent article in Wearables Magazine discussing Sales Forecasting for 2016. In this program we’ll discuss trends in decoration and products, adding new decoration methods to your facility, and real statistics on where our industry is headed.

Sponsored by: EnMart

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past two years, 2 Regular Guys has been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!!

New Scott Ritter/DAX Magazine site - decoratedapparelmagazine.com

 Sales Forecasts for 2016

* Let’s start by having you tell our listeners about Wearables magazine.

* How Wearables gathered the information for the Sales Forecasting survey.

* In the article, you mention using your suppliers as decorators. That really surprised me, but it makes sense in the Ad Specialty world. Tell us a little more about that.

* What did your survey say about profit margins on T-shirts?

* You discuss adding embroidery to your business. Tell our listeners about the suggestions you make. 

* Tell us about what the article describes as wearable tech. 

* I thought the breakdown of decorations methods was very interesting. Would you go through some of these numbers for our listeners?

* Tell our listeners where they can find you and Wearables.

Theresa Hegel is an award-winning multimedia journalist from Eastern Pennsylvania with over a decade of experience writing for newspapers and magazines. She joined the editorial staff of ASI in 2014, working as a senior writer for Wearables and Stitches magazines.

Shows

* ASI Orlando - 1/5 to 1/6

* PPAI Vegas - 1/12 to 1/14

* ISS Long Beach - 1/24 to 1/26

Other News/Events

* Complete Screen Printing Business Course - Atlas Screen Supply in Chicago  - February 20-21, 2016

* Complete Screen Printing Business Course - Workhorse Products in Phoenix - February 27-28, 2016

Terry's Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.