Trying to acquire a new customer to your business can cost you money. However, once they are on your list means you decide what they get and/or when they get it.
So, the good thing is, you don't need to pay any future cost to acquire that customer anymore. Which results in more sales, more money and more cash flow in your business for free.
In today's episode, Shanon will talk all about why it is important to build a list and why you should focus on that while building and scaling your business.