We are moving into the most dangerous time of year for sales professionals . . . the holidays. 

From now until the first week of January, you're going to face a perfect storm of distractions, excuses, and temptations that can absolutely destroy your year end number and your first quarter production next year. Sadly, most salespeople don't even see it coming. It’s not until the end of December that they realize they’re in trouble, but by then, it’s too late. 

The Trouble With the Holidays

The trouble typically starts Thanksgiving week in the United States and continues as we move into the first week of December. That's when distractions start flooding in. You've got company parties, family obligations, shopping to do. All of which knock you off of your routine causing your daily prospecting and follow up activities to drop.

And let’s be honest, you’ve been grinding hard for the entire year and you’re ready to let your guard down and coast a bit before the end of the year. 

By the second and third week of December many of the opportunities in your pipeline that you were counting on closing start to ghost you or tell you that their pushing decisions off to next year. And by now you’re so mentally checked out that you're barely doing any prospecting at all. 

Once we move into the Christmas and New Years weeks your office is a ghost town, the phones are silent, your pipeline is stalled, you’ve missed your forecast and you convince yourself there's no point in even trying. 

And just like that, you've lost an entire month of selling.

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Holiday Sales Math

But here's the brutal truth: You didn't just lose a month. You lost three months. Because all of those prospects that pushed off decisions until the new year are not coming back; and that empty pipeline you're staring at, as you move into January, is going to haunt you through March and potentially, through the entire year. 

Your average sales cycle is probably 60-90 days. That means deals you put into the pipeline over the next two to three weeks are crucial for a good January. Likewise, the ones you add in December are the key to delivering a solid February and March. 

But if you allow the Holidays to take you off of your game, you might not recover until April or May. Your entire first quarter is shot. 

This is the killer and how so many promising sales careers end prematurely. I've witnessed far too many salespeople get fired in March for pipeline problems that started in November when they let their discipline slip during the holidays.

Do Not Allow Active Deals Stall and Die

The deals currently in your pipeline are more vulnerable right now than at any other time of year. Your prospects have the perfect excuse to push decisions. 

When deals sit idle for a month, bad things happen. Stakeholders change. Budgets get reallocated. Priorities shift. Your champion gets distracted by seventeen other initiatives. Your competitors slip in while you're eating fruitcake and drinking eggnog.

I've watched salespeople lose six-figure deals that they thought were "locked up" in November, simply because they took their foot off the gas during the holidays. 

I’ve said this before and I’ll say it again. Pipeline opportunities that push into the new year are not coming back. Do not count on them. Do not allow yourself to be delusional about them. If you don’t get forecasted opportunities closed by the end of the year, consider them dead!

For this reason, you must be vigilant with follow up, assertive with your communication and do whatever it takes to get those deals closed. 

The Holiday Discipline Advantage

When it comes to prospecting, the activity that keeps your pipeline healthy, the real reason you struggle during the holidays is because you give yourself permission to slack off. You tell yourself little lies to justify taking it easy. "Nobody's making decisions right now anyway." "Everyone's on vacation." "I'll ramp back up in January."

Yes, some prospects are on vacation. But not all of them. Yes, some decisions get pushed. But not all of them. Yes, it's harder to get people on the phone. But not impossible.

The salespeople who crush it during the holidays understand something that everyone else forgets: Outselling the holidays is all about disciplined. It is discipline that transforms holiday impulsiveness into intention and a higher income. 

This is where mental toughness pays off and shows up in your bank account.During the holidays, more than ever, you need a concrete plan and the discipline to execute it.

5 Keys to Outselling the Holidays

Here's what you need to do right now, and I mean this week:

Step One: Conduct a Pipeline Audit

Go through every deal in your pipeline. Assess the risk of each one stalling during the holidays. Then decide what needs to be done before year end to get them closed. 

For your most important opportunities, create a specific action plan. Don't assume anything will "just keep moving forward" on its own. These deals will not close themselves. Nothing moves forward without your effort.

Step Two: Block Your Calendar

Pull up your calendar for the rest of this year. Block time for daily prospecting, deal advancement and follow-ups.

Yes, I know you have holiday parties and family obligations. Put those in too. The key is planning everything in advance so you don't drop the ball.

You may have to get creative. Maybe you prospect for an hour before the rest of your family wakes up or make follow-up calls during your lunch break. Maybe you work a few hours on the weekend.

The point is, if it's not on your calendar, it won't happen. And if your calendar is blank for the next month, your pipeline will be blank in January.

Step Three: Set Non-Negotiable Activity Targets

This is critical. Decide right now what your daily minimums are going to be during the holiday season. Set the targets. Write them down. Commit to them. Then—and this is the important part—review your progress against these targets every single morning and every single afternoon to hold yourself accountable. Nobody else is going to do this for you. You have to be your own accountability partner.

Step Four: Front-Load December

We know that the last two weeks of the year are going to be a circus so double down and bank as much activity as possible at the end of November and into the early part of December. That way, by the time Santa comes down the chimney, you've already done the work to keep your pipeline healthy.

Step Five: Plan Your January

Don't wait until January 2nd to start thinking about your first quarter. Plan it now. What's your goal for Q1 revenue? How much pipeline do you need to hit that goal? What actions do you need to take now to start strong in January? Top performers don't "get back into it" in January. They hit January running because they planned for it in November.

This isn't about working 80-hour weeks. It's about being strategic with your time so you can be productive AND enjoy time with your family. By maintaining discipline during the holidays, you actually feel less stressed and enjoy them more. 

Take Action Now

Now here’s your assignment: Block two hours on your calendar this week. Use that time to conduct your pipeline audit, build your holiday schedule, and set your activity targets.

Don't wait. Don't tell yourself you'll get to it next week. Do it now.

The salespeople who take this seriously will end the year strong and start off next year even stronger. The salespeople who ignore this advice will spend the first quarter digging themselves out of a hole.

The only question that remains is which one of these salespeople are you going to be?

And remember, when it's time to go home, especially during the holidays when you're tempted to call it early, always stop and make one more call. That discipline is often the difference that will help you outsell the holidays.

Every salesperson knows that feeling, the one right before the big meeting when confidence wavers and doubt creeps in.

Alex Weber knows it, too. He’s one of the few people to go from hosting American Ninja Warrior to competing on the show. When I asked him what separates winners from everyone else on an episode of The Sales Gravy Podcast, he said:

“Winners believe they're going to win. You’re not going to win every deal. But even as I say that, I’m never going to let myself actually believe that.”

This is a masterclass in sales mindset—the mental toughness every top salesperson needs. The difference between a competitor who freezes and one who performs is simple: The winner chooses belief over hesitation, every single time. 

Stop Managing Doubt, Start Dictating Belief

The average salesperson walks into a deal trying to manage their doubt. They worry about the competition, they worry about the price, and they worry about rejection. That hesitation bleeds through every presentation, email, and follow-up.

The average rep tells themselves, "I hope I get this deal."

Winners decide before the phone rings that they are the best solution, they deserve the business, and they are going to win. That mindset is the foundation of high-performance selling.

The moment you let the "what if I lose?" question become dominant, you pull back. You ask soft closing questions. You accept the first objection. Top salespeople know that a soft sales mindset guarantees a hard loss. You must carry the confidence of a winner, even when the odds are stacked against you.

Failure is Feedback: Burn the Ship and Move On

In high-stakes competitive environments, you can’t dwell on failure. If a Ninja Warrior misses a jump, they can't afford to spend five minutes replaying the error in their head; they are already in the water.

In sales, the deep end is rejection. Too many salespeople treat a "no" like a personal failure instead of professional feedback. They let one bad call destroy their attitude for the entire week. This is why their sales mindset is fragile.

Winners understand that every loss is simply data to be analyzed. What did the client object to? Where did you lose control? What did the competitor do better? Process it immediately, then move on.

When you fail, you need to "burn the ship." You acknowledge the loss, extract the lesson, and sever the emotional attachment. The inability to recover fast is the #1 killer of a sales mindset. You are guaranteeing an underperforming pipeline if you can't reset your mental state between calls. Commit to the next interaction, not the last one.

Build Your Muscle Memory for Pressure

You can't expect to be calm and collected during a high-pressure, high-dollar negotiation if you haven't trained for it. Elite competitors don't rely on game-day adrenaline. They rely on muscle memory built through intentional practice under pressure. Practice is how you develop the sales mindset that never wavers.

Identify the parts of the sales cycle that make you uncomfortable. If handling tough objections is your weakness, practice them relentlessly until your response is automatic. If you freeze up when cold calling top-tier decision-makers, role-play the opening three minutes of that call until you can deliver it with confidence. Your pipeline grows on competence, not hope. 

Stop Waiting for Motivation: Execute on Discipline

The worst lie in sales is the idea that you have to feel motivated to prospect. Motivation is an emotion. It comes and goes. Discipline is a decision.

The champion's sales mindset relies on routine and process. You don't need to feel excited to make that fifth cold call or send that critical follow-up. You just need to execute your process.

If you let your feelings dictate your schedule, you will only prospect when the conditions are perfect. That is an amateur move.

Winners know the work is non-negotiable. Discipline is showing up every day, executing the critical, revenue-generating tasks, whether you feel like it or not. Action generates confidence, not the other way around.

Mindset Self-Check

Before your next call, take a quick inventory. Are you waiting to feel motivated before you move? Trying to perfect your pitch before you prospect? Avoiding rejection instead of embracing feedback? Hoping your natural talent alone will carry you?

These are the quiet traps that keep a sales rep average. Winners don’t eliminate fear or doubt—they acknowledge those feelings and act in spite of them. Awareness is the first step to changing your mindset.

The Champion's Blueprint: Practical Sales Mindset Application

Belief is useless without action. Here is how you convert these principles into real-world results:

Sign the Pre-Game Contract: Before every high-stakes call, mentally commit to executing your process perfectly. Measure success on execution, not outcome.

Implement the 10-Minute Failure Review: Immediately after a significant loss, spend five minutes documenting the facts and five minutes identifying one tactical weakness. Then burn the ship and reset before the next call.

Drill the Difficult: Identify your five hardest objections. Role-play them ten times in a row until responses are instant and fluid. This builds pressure-proof sales muscle.

Anchor to Ownership: Eliminate excuses. If you lose, it’s your responsibility to figure out why and fix it. Ownership anchors performance in proactive power.

The 60-Second Reset: Before each appointment, take a brief break. Stand up, walk away from your desk, and reset your mental state to give the next customer 100% focus.

The Bottom Line: Dive In

The choice is clear. Fear can dictate your actions, or you can adopt the sales mindset of a champion.

Show up tomorrow and do the work whether you feel like it or not. Make the calls that scare you. Go after the deals that feel out of reach. Stack evidence that you're getting better.

It all comes back to belief. The winners who dive into the deep end don’t wait for confidence to appear—they tell themselves they’re going to win, then act like it until it’s true.

The deep end isn’t where you sink. It’s where you prove you belong.

If you’re ready to build the mindset, discipline, and belief that top performers rely on, we can help. Whether you’re a salesperson leveling up, a leader developing your team, or a business owner driving growth, we’ll build a coaching path around you. Check out our coaching programs!

Here's a question that'll mess with your head: What do you do when you're making seven figures in sales, crushing every goal, and suddenly … you just don't feel the same motivation anymore?

That's the question Matthew Feit from Toms River, New Jersey, posed on an Ask Jeb episode. Matthew's living the dream that most salespeople chase their entire careers. He's at the top of his game financially. He's proven everything he set out to prove. And now he's stuck in this weird limbo where the fire that got him there has gone cold.

If you're shaking your head right now, thinking this is a champagne problem, you're missing the point. This is one of the most dangerous positions a high achiever can find themselves in, and it's costing top performers their edge every single day.

The Jim Story: When Achievement Becomes Your Enemy

Let me tell you about Jim. Years ago, when I was living in Florida, I had this sales rep who was an absolute monster. Top of the ranking report. Presidents Club. Rolex on his wrist for winning. Then one day, his director of sales wanted to put him on a performance improvement plan. In sales, a PIP means you are a dead man walking.

I drove up to Jacksonville thinking there had to be some mistake. When I sat down with Jim, I realized the problem wasn't his ability. The guy was still incredibly talented. The problem was he'd won everything there was to win, and he just didn't have the next goal driving him anymore.

Here's what I learned: The things we do in sales are hard. They're repetitive. We deal with difficult people. It takes massive discipline, which is simply sacrificing what you want now for what you want most. But when you don't know what you want most anymore, that discipline evaporates.

Jim's answer surprised me. He wanted a Harley-Davidson, but his wife wouldn't let him buy it. So I worked out a way to structure his commissions so he could get his Harley while still bringing home the money his wife expected. Suddenly, his sales went through the roof again. He had something driving him.

The Cognitive Dissonance of High Achievement

Here's what's happening with guys like Matthew and what happened with Jim: They've got this level of cognitive dissonance. Part of them is a stone-cold high achiever who needs to be achieving. The other part is saying, "I don't feel it anymore. I don't have that juice."

When you're younger or earlier in your career, you're sketching out goals constantly. I remember having a goal book where I wrote down everything I wanted. One of my goals was a house on the inter-coastal waterway in South Florida. I achieved that goal. Then one day I'm sitting there going, "Well, what do I do now?"

It's easy to get comfortable when you don't know where to go next. But comfortable is the enemy of excellence in high-performance sales cultures.

What Do You Really Want?

I hit the same wall this year. Twenty years building this business, book number 17 coming out, and I'm asking myself the same question Matthew asked: "What now?"

I finally figured it out. My wants aren't things anymore. Maybe in my 20s and 30s it was about what I was going to own, but today it's different. It's about what I want to accomplish and who I want to work with.

I realized I want to work with people and companies I know I can help. That are a challenge for me. Where I can watch them grow and enjoy seeing them succeed. Who really want to work with me and see me as part of their organization, not as a vendor.

As a result, I've been rearranging my world so I can be very picky about what I'm going to do, who I'm going to work with, and who I'm going to speak to. I want to do things that give me joy and fulfill my purpose, which is to help people sell more. That's why I believe God put me here.

The Twenty Year Vision

When I was a little older than Matthew, I looked at my life and asked: "What are the next 20 years going to be like?"

I had won every award you could win in sales. I was operating at the top level of a Fortune 200 company. I had the accolades, the money, all of it. So I asked myself that simple question.

What happened over those 20 years completely changed my life. Everything shifted. I wrote my first book when I was 38. It wasn't great. But it was my story, and it was the beginning. I made a goal to write five books in five years. Twenty years later, The LinkedIn Edge is book is number 17.

Here's the thing: When I was 38, I didn't know exactly where I'd be at 58. I just knew I was going to make a massive impact over the next 20 years as I pursued my purpose. It was simply about helping people.

Stop Thinking, Start Doing

Matthew mentioned wanting to write a book about his journey and helping other people. That's a perfect path for someone at his level.

Here's my advice: Sit down and look ahead. If you were looking at yourself 20 years from now, what would you want that person to look like? It's not so much about what you want to achieve. It's about who you want to be.

Don't wait for the perfect vision. I didn't have some crystal clear picture of where I'd be today. I just knew I needed to change and make an impact. The journey gets you there, but you have to start moving.

For Matthew and for anyone else who's climbed every mountain in their current world: You have everything it takes to do whatever you want. You know that already. But if you get more time to just sit in your vacation home, you're going to go out of your mind in no time because you'll know you're not living up to your potential.

The question isn't whether you should keep pushing. The question is: What are you pushing toward? Answer that, and the fire comes back. Ignore it, and you'll keep wondering why success doesn't feel like it used to.

The best part? Once you reconnect with your purpose and set new goals that actually matter, you'll discover that all those skills that got you to seven figures become even sharper. You're not starting over. You're leveling up.

Jeb Blount is the author of 17 books, including the groundbreaking classics Fanatical Prospecting, Sales EQ, Objections, and Inked. In The LinkedIn Edge, co-authored with Brynne Tillman, Jeb teaches sales professionals how to leverage LinkedIn to build their personal brand and fill their pipeline with qualified prospects.

This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to hit larger quotas.

What's the first line item to feel the squeeze? Training and development.

It is often incorrectly labeled a 'want' and not a 'need.' We hear leaders say, "It can wait until next quarter," or, "Once we stabilize revenue, we'll invest in the team." 

This short-sighted thinking doesn’t save money. Instead, it's costing organizations a significant, quantifiable amount of revenue and talent. When professional development is treated like a luxury, we undermine the foundational ability of our teams to perform consistently at a high level.

Training is the Foundational Requirement for Peak Performance

Sales leaders should consider peak performance in any high-stakes environment. In the military, or in elite professional sports, ongoing training is not a choice—it is a non-negotiable, daily priority. 

So why is it that, in Sales, we view continuous development as optional or too expensive? The simple truth is that lack of training is the most expensive mistake you can make.

Think about the rate of technological change. Most of us have upgraded our cell phones in the last three to five years because the old ones simply couldn't keep up. 

The same principle applies to your sales team’s skill set. If your representatives are still relying on techniques learned 5, 10, or 15 years ago, then they are operating at a competitive disadvantage. They will be outmaneuvered and outperformed by competitors who are strategically investing in modern sales frameworks every time.

Henry Ford’s famous quote still holds true: "The only thing worse than training employees and losing them is to not train them and keep them." If you believe training is expensive, you must take a moment to calculate the monumental loss of reps consistently missing their quotas.

The True Cost of Inconsistency and Turnover

Look at the numbers. Assume three of your representatives are consistently missing quota by just 20%. That deficit is lost revenue—but it also represents wasted leads, missed opportunities, and the corrosive ripple effect of deals that never even make it into your pipeline. The amount of potential revenue lost due to underperformance is often far greater than the entire annual budget you would allocate to comprehensive sales training.

Action Plan for Sales Leaders & Managers

To reverse this loss, you must treat coaching as a continuous operational requirement, not a perk.

Calculate the 'Cost of Inaction' to Justify Budget: Reframe thinking of training as an expense and start focusing on the cost of the status quo. Calculate the annualized revenue loss from your bottom 20% of underperforming reps (e.g., missed quota * average deal size). Use that concrete number to justify and secure a budget for development, proving that not training is your biggest liability.

Implement a Continuous Coaching Framework: Don't rely on annual training events. Transform your managers into daily coaches by mandating 30 minutes of structured, one-on-one coaching per week focused on skill development. This reinforcement is what locks in new behaviors and prevents the initial energy gained in training from fading.

The Hidden Expense of Disengagement

Talent turnover is another critical cost of lack of training that is often overlooked. A representative who feels unsupported, or who consistently misses quota because they don’t have the necessary tools and coaching, is highly likely to seek opportunities elsewhere. 

The cost of recruiting, onboarding, and ramping a replacement—which includes the loss of established customer relationships and the disruption to team morale—significantly outweighs the expense of proactive investment.

How to Take a Struggling Rep From Liability to Asset

A struggling representative is not necessarily a failure. More often than not, they are simply a motivated individual who has not been properly coached, developed, or given a clear framework for success. They begin their job eager to prove themselves, but without guidance, that initial energy quickly dissipates.

Investing in development can be the deciding factor that transforms a dedicated, yet struggling, team member into a consistent top performer. When you strategically invest, you convert what could have been a liability into a high-value asset for your organization. You also ensure that the talent seeking growth and success will find it with you, not with your competition.

Action Plan for Sales Leaders & Managers

Implement a Mandatory Tiered Coaching Cadence. Shift from generic pipeline reviews to mandating a structured, tiered coaching system: Tier 1 (The Weekly Huddle) for metric accountability; Tier 2 (The 1-on-1 Call) for strategic deal review; and Tier 3 (The Dedicated Call Critique Session) where the rep listens to and dissects a recent call recording (a win or a loss). 

Run a Quarterly 'Skill Obsolescence' Audit. Your team's skills are your greatest asset, but they have a shelf life. Conduct a quarterly audit to identify the top three techniques that are obsolete but still being used by your underperformers (e.g., leaving long, rambling voicemails or sending generic proposals). Then, mandate a one-week "kill period" where your entire team replaces that obsolete technique with a modern, proven one.

The Strategic Advantage of a Cohesive Culture

When you commit to consistent training, you don't just sharpen skills—you create alignment, clarity, and confidence across your organization. Every team member speaks the same sales language, follows a unified playbook, and builds the same winning habits. 

Training sharpens individual skills, but it also creates a culture where representatives feel supported, valued, and fundamentally equipped to win. The world’s best-performing organizations, from elite sports teams to world-class businesses, all share one critical characteristic: They never stop training.

As you plan for the year ahead, move past the outdated notion that development is an optional line item. See it as the essential fuel for your sales engine. 

If you are serious about hitting bigger quotas, accelerating deal velocity, and retaining your high performers, sales training has to be a strategic priority. The organizations that win are not the ones that cut corners on development; they are the ones that double down on it. 

Don’t budget for failure. Invest in the skill set that guarantees your next quarter's revenue.

Don't let your pipeline run on empty. Take control of your team's performance today. Enroll your team in the next Fanatical Prospecting Bootcamp Live or visit Sales Gravy University to find more high-impact training options and learn more from Master Trainer Jessica Stokes.

Every sales professional has a horror story that still makes them break out in a cold sweat years later. The deal that imploded spectacularly. The customer interaction that went sideways in ways you couldn't predict. The moment you sat in your car afterward in complete silence, questioning every decision that led you to this career.

These moments feel intensely personal and isolating. But the truth is, every rep who’s lasted in this profession has been there. On an episode of The Sales Gravy Podcast, Ashley Blount and I collected nightmare sales stories from our years in the automotive and telecommunications industries, plus stories from the sales community. We found 16 tales that prove no one faces this alone. Here are some of the most terrifying.

Smelly Dave: The Angel of Death

This sales horror story comes from the automotive industry, posted on Reddit by someone who still sounds traumatized. Dave started at the dealership after Sears closed. We found out he’d been the “Angel of Death” at several franchises—Sears, Future Shop, RadioShack. Every place he touched eventually shut down.

Dave was in his early 40s, wore the same shirt with the same coffee stain on it every single day, and smelled terribly. Customers would flee after test drives, refusing to come back into the building with him. On one occasion, a customer was dry heaving. Management tried to delicately bring up the hygiene issue, but Dave wouldn’t listen.

One day, the manager was told to drop off a sold vehicle to a customer, and Dave drove the chase car. As they returned together, the smell in that enclosed space was so unbearable that the manager walked into the boss's office afterward and apologized for whatever he had done to deserve that punishment. The boss laughed, called Dave in, and fired him on the spot.

The Bluetooth Incident That Still Haunts Ashley

Ashley had been selling cars for a few months when a sweet older couple came into the dealership. The husband was retiring, probably late 60s, and they were one of those rare couples who were actually pleasant to work with. He picked out a lime green Ford Fiesta for his retirement car.

They completed the test drive, finished all the paperwork, and Ashley sent the vehicle back to get ready for delivery. When delivering a new vehicle, you always get in with the customer to help them connect their phone to Bluetooth and walk them through all the features. Since it was a couple, the husband was in the driver's seat, his wife was in the front passenger seat, and Ashley was sitting in the middle of the back seat.

They got his phone connected to the Bluetooth, matched the code, and turned up the volume on the car. He went to open his phone. The most explicit, obscene audio you can imagine came blasting out of the speakers.

Dead silence in that vehicle for what felt like forever. Ashley wished them well, exited the car, and walked back inside, mortified. When asked how it went, she told them the story and muttered, “I don’t really want to follow up. I’m not sure that’s appropriate.”

The Telecom Contractors Who Started a Gunfight

I had door-knocked a large hair salon and built a relationship with the salon owner, who also owned the building. He helped me get in the door with all four of his tenants. Because he was switching, they all switched. I closed three to four months of quota on this one deal because of what he did for me. 

Installation day arrives. At 6 a.m., my phone rings. I try to sound as awake as possible with my gravelly morning voice, and the owner immediately screams, "Jeb, what the f**k?"

He explains that our contractors came out the night before, got in a huge argument, waved guns at each other—he swears one of them shot at the other. Then they came back in the morning and dug a trench that cut every single internet line to the building. Every single one. No internet on the salon’s busiest day, and all the other stores were out, too.

I arrived at 6:45 a.m. to a foxhole-sized trench and abandoned equipment everywhere. My heart sank. I escalated straight to the senior VP—two levels below the CEO. It wasn’t elegant, but the problem got fixed. I still use that hair salon to this day/

The $1.4 Million HIPAA Violation

One sales rep had a pediatrics practice ready to purchase his product for $1.4 million. They had already negotiated terms. The last step was to follow up with references, and then they were going for the signature.

Someone on the sales operations team had the brilliant idea to put them in an early adopter program without a test server. They crashed the client's entire live system, and one of the consequences was sending bills to the wrong addresses, which violated HIPAA law. This cost the pediatrics practice not just money but also reputation with its patients. 

The deal was completely killed, and the practice announced that it was leaving for a competing system. The rep also lost $600,000 in annual recurring revenue. The sales rep did everything right and watched it all disappear because of a decision someone else made.

The VP Who Sabotaged Everything

Ashley worked on a high-volume account for multiple years. Hitting the mark on everything. The CEO and entire organization loved the work. Then renewal time came, and one of the VPs started making everything difficult.

Meetings became confusing. Clear agreements would somehow transform into something else. Ashley would leave meetings questioning whether she was interpreting things correctly. Her team felt it, too. Was this actually happening, or were they all going crazy?

Eventually, this VP went out with someone from Ashley's company and admitted the whole thing. She was intentionally making everything difficult because she wanted to work with a friend at another firm. Nothing against the work. Nothing against Ashley. Just personal preference dressed up as professional obstacles.

Ashley still won the account. The VP found another job. But the psychological warfare of working on an account where someone is actively sabotaging you—not because of performance but because of hidden agendas—takes a serious toll.

The First Door Knock That Went Horribly Wrong

Sales horror stories aren't always about lost deals; sometimes they're about getting chased out of a building. Ashley was doing her first day of field sales training with a senior rep. They found new construction, talked to someone on-site, and were directed to the owner's main office.

The gatekeeper walked them straight back to the owner's office. He seemed pleasant enough at first. They introduced themselves and mentioned the new building. The minute they started talking about their services, he flipped like a switch.

He started screaming at them to get out, demanding to know why they were soliciting, how they made it all the way back to his office, and who let them in. He chased them out of the building in front of all his employees, yelling the entire time. His office was in the literal back of a shotgun-style building, so it was a long walk of shame past everyone.

They got in the car and sat in silence. Finally, the senior rep looked at Ashley and said, "They're not all like that. I promise." A brutal first lesson in field sales.

When Sales Goes Wrong: What The Best Reps Do

These sales horror stories all share something important: Sales will always put you in situations you can’t predict or control. You can do everything right—prospect well, qualify hard, deliver value—and still watch a deal unravel for reasons that make no sense.

What matters is how you respond. The best reps don’t disappear or point fingers. They show up fast, escalate when needed, and take ownership even when the problem isn’t their fault. They fight for their customers and for the relationship.

If a story like this brings up your own nightmare deal, take it as a good sign. It means you care about your work and take your commitments seriously. That’s what defines a true professional.

The pain doesn’t last. The customer who had the Bluetooth issue still bought the car. The salon owner stayed as a client. Ashley won that renewal. What once felt like failure becomes proof that you stayed in the fight, and that’s what the best reps do.

You're Not Alone 

The worst part of a nightmare scenario is feeling isolated. But every rep has a story that still makes them cringe.

What matters is what you do next. Process it, learn from it, and bounce back stronger. Knowing every other sales professional has their own version of disaster can be the fuel that keeps you going.

Listen to the full episode of The Sales Gravy Podcast for all 16 sales horror stories and a reminder: Your worst day in sales doesn’t define your career. How you respond does.

If you’ve lived through your own sales nightmare, don’t let it haunt your next call. Start winning more on cold calls with our free guide, 25 Ways to Ask for the Appointment on Cold Calls, and turn your next “no” into a comeback story.

Here's a problem that'll tie you in knots: You've got a killer software solution that saves companies massive amounts of money on employee benefits. You know exactly who needs it: Fortune 1000 companies with self-insured health plans. But you can't get a single meeting with the people who matter.

That's the situation Peter Kleinman from Provo, Utah, finds himself in. As the sales and marketing guy for his dad's startup, he's tasked with landing enterprise clients while juggling full-time classes at BYU. He has LinkedIn, Sales Navigator, and a burning desire to make it work.

He also has virtually no chance of success using his current approach.

If you're nodding your head right now, keep reading. Because Peter's problem is your problem if you're trying to sell into enterprise accounts without the business acumen, social proof, or strategy to break through.

The 100-Foot Wall Problem

Here's the biggest issue: Fortune 1000 CHROs and C-suite executives have built a wall around themselves that's about 100 feet high. Their entire job is keeping people like you from wasting their time.

And if you're young, inexperienced, or new to enterprise sales? That wall might as well be 1,000 feet high.

Peter is doing everything the sales books tell you to do. He's going straight to the top. He's messaging decision makers on LinkedIn. He's targeting the right titles.

He's also getting absolutely nowhere.

Here's why: It has nothing to do with age and everything to do with business acumen. You can't speak the language of enterprise buyers if you've never lived in their world. You don't understand their buying process, their risk aversion, or the organizational politics that determine whether your deal lives or dies.

Most critically, you're trying to sell something they don't even know they need. And you have zero social proof to back up your claims.

That's not a recipe for success. That's a recipe for frustration, burnout, and a pipeline full of nothing.

The Bottom-Up, Top-Down Strategy

If you can't get to the top, start at the bottom.

I'm not talking about giving up on enterprise accounts. I'm talking about running a multi-threading strategy that builds your business acumen while creating pathways into those massive organizations.

Here's how it works:

Find the amplifiers. These are the people in the trenches who actually deal with the problem your solution solves every single day. They're not directors or VPs. They're managers, analysts, and coordinators who feel the pain but lack the authority to fix it.

These people are 100 times easier to talk to than C-suite executives. They'll take your call. They'll teach you. They'll tell you exactly what's broken in their organization and how decisions actually get made.

Compress your experience. When you talk to these amplifiers, you're not selling. You're learning. You're asking questions like, "Help me understand how you make these decisions," and "What problems are you running into?"

Every conversation compresses years of experience into hours. You learn the language. You understand the pain points. You gather insights that become ammunition for conversations with decision-makers.

Surface the insights upward. Now when you finally get in front of that CHRO or VP of Benefits, you're not some kid with a PowerPoint. You're someone who understands their organization better than they do. You can tell them stories about what their own people are experiencing and how you can close the gap.

That's how you get meetings. That's how you build credibility. That's how you win deals when you have no business acumen and no social proof.

The Insurance Broker Shortcut

Here's another path Peter needs to explore: Insurance brokers.

If you can't talk to the self-insured companies directly, talk to the people who advise them. Insurance brokers work with these organizations every day. They understand the buying process. They know the pain points. They're infinitely more accessible than Fortune 1000 executives.

Better yet, they can become your distribution channel. If your software helps them serve their clients better, they'll sell it for you.

This is classic fanatical prospecting. When your ideal customer is hard to reach, find the people who already have relationships with them. Build those relationships first. Let them open doors you can't open on your own.

Stop Playing in LinkedIn's Sandbox

Peter spends a lot of time on LinkedIn. Posting to the company page. Messaging prospects. Running outreach campaigns.

Here's the truth: C-suite executives aren't hanging out on LinkedIn waiting for your cold outreach. They're not there. And the few who are there ignore 99% of the messages they receive.

LinkedIn is great for research and building your personal brand. But if that's your entire go-to-market strategy, you're dead in the water.

You need real tools. A proper CRM like HubSpot to manage your pipeline and run marketing campaigns. A platform like ZoomInfo to identify the right people and get their actual contact information. An integrated stack that lets you execute across email, phone, and social simultaneously.

Most importantly, you need to pick up the phone. Real conversations with real people will always beat automated LinkedIn messages. Always.

The Real Investment Required

Peter's dad hates sales. He wants to build a great product and have customers magically appear. The company is running its entire sales operation on an Excel spreadsheet.

That's not going to cut it.

If you want to win enterprise deals, you need to invest in the tools, training, and processes that make it possible. You're looking at $50,000 per year minimum for the tech stack alone. Plus conferences, trade shows, and face-to-face relationship building.

That sounds expensive until you land your first six-figure deal. Then it looks like the smartest investment you ever made.

Your Action Plan

If you're in Peter's shoes, here's what you do right now:

Stop going straight to the top. Identify the amplifiers at the bottom of your target organizations and start having conversations with them. Learn the language. Gather insights. Build your business acumen fast.

Find adjacent markets. If decision-makers are too hard to reach, find the brokers, consultants, or advisors who already have relationships with them.

Invest in real tools. Get off the Excel spreadsheet. Build a proper sales tech stack with a CRM, contact database, and marketing automation. Use AI to accelerate everything.

Get face-to-face. Attend conferences. Work trade shows. Build relationships in person where trust forms faster than it ever will over LinkedIn.

Enterprise sales doesn't require working harder. It requires working smarter with the right strategy, the right tools, and the relentless discipline to execute even when the path forward isn't clear.

That's how you break through the wall. That's how you win deals you have no business winning. And that's how you turn yourself from a struggling startup intern into an enterprise sales machine.

Ready to master LinkedIn and build a prospecting system that actually works? Grab a copy of The LinkedIn Edge for the complete handbook on leveraging LinkedIn, AI, and modern sales tools to win more deals.

The year was 1938. Families across America gathered, listening during the golden age of radio. On the eve of Halloween, a broadcast interrupted their evening: A live report claimed Martian cylinders had landed in Grovers Mill, New Jersey. Within minutes, panic erupted as citizens fled their homes, convinced Earth was under alien attack.

The entire event was fake. It was a perfectly executed radio drama by 23-year-old Orson Welles.

Here's the sales lesson tucked into The War of the Worlds sci-fi scare: Welles wasn’t just reading a script. He was executing a masterful lesson in emotional engagement. He had listeners hooked, buying into his story emotionally before their brains had time to register, "Wait, this can't be real." 

That emotional buy-in is a core tenet of sales: People buy on emotion and then justify it with logic and facts.

If rational adults can flee their homes over a fictional Martian invasion, imagine the force of emotion you can unleash when you find your prospect's emotional trigger. Sharpen your emotional intelligence, and you deploy a powerful sales tool.

Emotion Gets the Attention, Data Seals the Deal

Welles sold tension, uncertainty, and gravity, not a product. His voice was calm yet urgent, delivered with the authority of a trusted news anchor. The audience felt an adrenaline surge—heartbeats rising, eyes widening—before they had time to check the facts.

This is the non-negotiable first step in sales. Your passionate storytelling creates the emotional charge. Your tone carries more weight than any spreadsheet full of ROI data. Emotion gets your buyer leaning in and invested in the outcome. The data you provide simply helps them sleep well at night after they’ve already made their decision.

If your message isn't landing, stop reviewing your product deck and start analyzing your delivery. Are you speaking with urgency, and are you connecting to their emotional state? Without that emotional resonance, even the best solution just adds to the noise.

Authority Isn't Arrogance, It's Command

Welles dressed his fictional story in familiar trappings like live news bulletins, eyewitness reports, and crackling radio static. Each detail made the unbelievable feel legitimate. He commanded belief by establishing immediate, undeniable authority.

Bring that same presence to your sales interactions. Authority isn’t arrogance; it’s commanding belief. Sound like someone who’s been there, knows the terrain, and has the solution. Communicate with unwavering authority, and you build trust before price discussions begin.

This is how you sell the experience. Prospects must believe in you and your company; belief in your product comes next. They buy the experience of working with you before seeing the product. If you sound uncertain, you’ll never build a foundation of trust.

Stay Steady to Control the Chaos

Welles predicted a strong reaction to his broadcast and stayed calm, controlled the narrative, and guided the audience through the panic he was creating.

In sales, moments of crisis or uncertainty test your professionalism. When a prospect goes cold, objections arise, or a competitor attacks, do not panic. Do not mirror their anxiety—it only feeds chaos and cedes control of the deal.

Control the process, control yourself, control the outcome. When deals wobble and emotions spike in your buyer, that is your moment to shine. Breathe, slow down, ask questions, and lead steadily. Be the calm voice that reassures, guides, and inspires confidence. Mastering internal composure is the essence of emotional intelligence in sales. 

Your Action Plan: Develop Your Sales EQ

Mastering composure under pressure is a skill, not a gift. It requires commitment to developing emotional intelligence so you can use logic while others react in fear.

Start a 'Rejection Journal' Drill. Stop letting rejection or setbacks paralyze you. Create a Failure Log to immediately document your feelings (frustration, anger, anxiety) and behaviors (rushing calls, getting defensive). This practice builds self-awareness and helps you identify emotional triggers before they hijack your sales process.

Practice the 'Mute Button' Listening Exercise. On your next call, mentally mute your urge to speak. Analyze the prospect’s delivery: tone, pace, hesitation. This drill sharpens social awareness and forces you to catch subtle emotional cues—the things they won’t email. This is how you truly understand their situation.

Implement the 'Two-Second Pause' Rule. When a high-stakes moment occurs—a sharp objection, competitor mention, or deal crisis—pause for two seconds before speaking. This creates a cognitive buffer, shifting you from reactive to controlled.

Your Story Is Your Greatest Weapon

The Orson Welles broadcast is nearly a century old, yet it still teaches us today that a gripping story delivered well can move mountains. The way you connect, build trust, and influence emotion hasn’t changed since radios ruled the living room.

You are an broker of features and benefits. You are a storyteller, and the calm in your prospect’s noisy, chaotic world. You are the guide who connects the dots between their terrifying "Martian invasion" of a problem and your ultimate solution.

Embrace this role, and you move past objections and skepticism. You stop triggering defensive panic and start inspiring action.

Your ability to command a room starts with your ability to command your own emotional intelligence. When the sales airwaves get noisy, keep your voice steady, your mind sharp, and your heart connected. 

Master your emotions, and you will close deals your competition can’t.

The real battlefield in sales is psychological, and if you can't master your own emotions, you will never master your prospects. Jeb Blount’s book Sales EQ gives you the psychological edge to win the business your competition can't even touch.

AI in sales isn't coming soon. It's already here, and it's quietly separating the salespeople who will thrive from those who won't.

On the Sales Gravy Podcast, sales expert and author Victor Antonio shares this quote: "You won't lose your job to AI. You'll lose your job to people who are using AI." 

While everyone debates whether artificial intelligence will replace salespeople, the real shift is already happening. What you need to know is which parts of your job will still matter when a machine can do everything else.

The Trust Formula Still Requires Humans

Most people think AI in sales is about automation. It's not. It's about augmentation.

Yes, AI can write your emails. It can analyze your pipeline. It can schedule your meetings and generate your proposals. But it can’t build trust with a buyer who's about to make a six-figure decision they're terrified of getting wrong.

Trust in selling comes down to three things:

Understanding the buyer’s point of view

Demonstrating real expertise

Keeping the buyer’s best interest front and center

When a buyer is staring at a purchase order that could make or break their business, they don't want a chatbot. They want a human being who says, "I've got you. This is the right move."

Simple Sales No Longer Require a Sales Rep 

Transactional jobs are disappearing.

AI sales agents can already handle simple sales from start to finish. A customer calls about a broken window seal. The AI analyzes the image, checks inventory, schedules a technician, verifies the warranty, and puts the appointment on the calendar. No human required.

This isn't science fiction. These systems exist today.

AI handles simple tasks easily, but complex sales still require humans. Everything on the straightforward end—cold outreach, basic prospecting, routine follow-ups—is getting automated fast.

But complex B2B sales are different. When deals involve multiple stakeholders, custom solutions, and high-stakes decisions, buyers still need salespeople. Humans don't trust machines with decisions that keep them up at night.

Your job security lives in complexity. If you're selling simple products with simple processes, you need to start adding value now. 

What You Should Be Doing Right Now

Most salespeople are waiting while AI transforms the industry. Don’t make that mistake.

Here’s how to start experimenting with AI today:

Use ChatGPT, Google's Notebook LM, or your AI of choice to digest long articles and research reports in minutes instead of hours.

Feed it information about your products and competitors to create your own custom knowledge base.

Role-play objection handling by assigning it different buyer personas and practicing your responses.

Ask it to critique your proposals before you send them to catch weak points you might miss.

These tools aren't perfect. They'll feel clunky at first. But you're not trying to master AI today. You're building comfort with technology that will be 100 times more powerful in just a few years.

The salespeople who are experimenting now will be the ones who know how to use AI when it really matters. The ones waiting for their leaders to force them to adopt AI will scramble to catch up.

The Skills That Survive AI

So what actually matters when AI handles the busywork?

The biggest obstacle in complex sales isn't convincing buyers that your solution works. It's helping them trust their own judgment enough to decide.

Buyers freeze not because of your pitch, but because of fear: What if I’m wrong?

AI can show data, ROI models, and comparison charts—but building buyer confidence still requires human judgment.

That's the skill that matters: Building buyer confidence.

You need to get exceptional at reading hesitation—when a buyer goes quiet or starts asking the same questions in different ways. They’re not confused about your product. They’re uncertain about themselves.

Your job is to help them trust their judgment. That means understanding internal politics, knowing who has veto power, and recognizing when more information helps, or when it just creates more doubt.

The other critical skill? Using AI tools effectively. Knowing what AI can handle lets you offload routine work and focus on moments that require your human judgment.

The salespeople who win will be the ones who master both. Human skills for the moments that matter. AI skills for everything else.

The Bottom Line

AI isn’t your replacement. It's your upgrade.

The sales skills you need most are the ones that have always mattered: understanding people, building trust, solving complex problems, and giving buyers confidence in risky decisions.

What's changing is everything else. The admin work, research, and proposals are getting automated whether you like it or not.

Irreplaceable reps are the ones who use AI to eliminate grunt work so they can spend more time doing what only humans can do. The ones who lose are the ones still doing everything manually while insisting they don't need help from a machine.

Pick one AI tool this week and start using it. Get uncomfortable. Make mistakes. Learn.

The future of sales is happening right now. And the only question that matters is whether you are ready.

Want to master AI in sales? Get The AI Edge for the complete blueprint on leveraging artificial intelligence to dominate your competition and accelerate your sales results.

Here's a question that'll keep you up at night: How do you take a company from $300K in annual revenue to $1.5 million in 18 months, then scale to $3-$5 million within five years?

That's the challenge facing Greg Hirschi from Colorado. He's the new executive leader of an 18-year-old company selling ethics assessment services to professional licensing boards. They've expanded from an entrepreneurial model to a small team with one salesperson and one customer service representative. The goal is aggressive growth, and Greg needs to know where to focus his limited resources to get the biggest bang for his buck.

If you're nodding your head right now because you're in a similar situation, pay attention. Because the mistakes you make at $300K will haunt you at $3 million.

The Resource Reality Check

Let's be brutally honest about what a $300K revenue company means: You have no money. You have a razor-thin budget. You have one salesperson and one leader trying to do everything.

At this stage, you have exactly one priority: REVENUE.

You don't have the luxury of fixing operations, perfecting your tech stack, or building elaborate systems. You need to sell. Period.

Here's where most small companies screw this up. They think selling means taking anything with a pulse. If it can fog a mirror, they'll do business with it. That's a death spiral disguised as growth.

The Operator's Dilemma

Greg comes from an operations background. He's analytical, process-driven, and systematic. Those traits are incredible assets for building a business, especially when the goal is to scale fast. But they can also be a liability when managing salespeople.

Here's what happens: Operators think in systems and logic. Salespeople think in relationships and emotion. Operators want everything organized and predictable. Salespeople throw deals on the table that are messy and unpredictable.

If you're an operator trying to lead sales, you need to understand this fundamental tension. Your salesperson is out there getting hammered with objections every single day, building narratives in their head about why people won't buy. You're thinking, "Just brush it off and do it again. What's wrong with you?" They're thinking, "You have no idea what it's like out here."

This is why reading New Sales Simplified by Mike Weinberg is non-negotiable if you're an operator managing sales. You need to learn how salespeople think, how they operate, and how to lead them effectively without losing your mind.

Start With Your ICP or Die Trying

The single most important thing Greg needs to do right now to scale is get laser-focused on his Ideal Customer Profile.

Not kind of focused. Not "we have a general idea." I mean obsessively, precisely, ridiculously dialed in on exactly who they should be targeting.

Why does this matters so much at $300K? Greg's salesperson has a $600K pipeline and will close 50% of it. Sounds great, right? But if half those customers churn because they're the wrong fit, requiring constant re-education and hand-holding, Greg's salesperson will get stuck in account management mode. They'll stop prospecting for new business because they're too busy re-selling existing accounts.

That's how you stay stuck at $300K forever.

Your ICP drives everything. It determines your messaging, your marketing, your presentation materials, and which stakeholders you need to reach inside target organizations. It helps you build relevant social proof stories. It allows you to coach your salesperson on handling specific objections instead of generic brush-offs.

Most importantly, it gives you guardrails. You can ask your salesperson in pipeline reviews: "Tell me the strategic reason why we should chase this account. How does it fit our ICP? Why is this worth our limited resources when our singular goal right now is growth?"

When you're running a $300K company with one salesperson and one leader, you cannot afford to chase every deal. You need to focus on the right deals that will close and stick around.

The Resell Problem

Greg's company doesn't have contracts. They discovered that larger organizations with stable staff become sticky customers once they see the value. Smaller organizations with high turnover require constant re-education and reselling.

This is not how you scale.

If you don't segment your market correctly and build processes around retention, you'll hit a wall fast. Your salesperson will close deals, then get pulled back into account management, abandoning the pipeline. Salespeople will always choose talking to people they already know over talking to strangers.

You don't have this problem yet at $300K. But you will as you begin to scale. Start thinking strategically now about your retention process and which customer segments are worth the ongoing investment.

The Foundation That Changes Everything

Getting your ICP right isn't just about qualifying accounts. It's about building a foundation that allows you to scale without constantly backtracking to fix problems you created by going after the wrong customers.

Every time you chase the wrong deal, you're creating downstream problems. You're wasting limited resources. You're building frustration in your team. You're teaching your salesperson bad habits about what constitutes a qualified opportunity.

The leap from $300K to $600K in annual revenue is hard. The leap to $1.2 million is harder. The leap to $3.5 million is brutal. But if you get the foundation right now while you have backing and support, those leaps become exponentially easier.

Your Playbook for Growth

Start with objection handling fundamentals that are specific to your ICP. When you know exactly who you're targeting, you can anticipate their concerns and craft precise responses that resonate.

Build your messaging around the multi-threaded stakeholders in your target organizations. Who needs to be involved in the buying decision? What does each person care about?

Create a systematic, process-based approach to pipeline management. As an operator, this is your superpower. You can bring discipline and structure to a highly emotional profession.

The Bottom Line

At $300K, you're essentially starting from scratch. You have aggressive growth targets, limited resources, and one shot to get this right.

Stop being reactive. Start being strategic. Get obsessed with your ICP. Build processes around the right customers. Coach your salesperson with precision instead of frustration.

That's how you scale from $300K to millions. That's how you avoid the mistakes that kill small companies. And that's how you build a business that doesn't just grow, but grows sustainably.

The good news? You have the backing to do this right. Don't waste it chasing the wrong customers just because you need revenue today. Build the foundation that generates revenue for years to come.

Lead your salesperson, focus on the right deals, and scale from $300K to millions—start Jeb Blount's Sales Leadership Essentials course on Sales Gravy University today.

I've been intrigued by all of the LinkedIn posts lately from sales professionals, leaders, and experts proclaiming the phone is back! Even the “phone-is-dead” evangelists seem to have had a change of heart and are encouraging salespeople to “phone a customer.” 

My favorite posts are from salespeople who took this advice, called a customer, and were surprised—even stunned—to discover that their customer actually wanted to talk. It’s more proof that buyers are starving for real, authentic, human-to-human conversations with their sales reps and account managers. 

When Sellers Make Their First Call in Years

I saw one post yesterday from an account manager who said that, for the first time in years, he had picked up the phone and called a customer. In his post, he described how rewarding it was to have a real, live conversation—as if this was some new revelation. He said that even though the phone was “old school,” he had given it a try because his customers weren’t responding to his emails anymore. 

Although I'm super pleased to see that salespeople are rediscovering the power of the humble phone, I was bothered by this particular post because it is an indictment of just how far the sales profession has fallen over the past few years.

It also exposes the malpractice of this guy’s leadership team. Seriously, how is it possible that his leaders and company allowed him to avoid having actual conversations with his customers for years? 

Pick Up the Phone and Talk to Your Customers

Account managers who are not talking with their customers, the ones who keep their customers at digital arm's length and send random “just checking in emails,” are swinging the door open and inviting competitors in.

When you fail to proactively manage relationships—when you don’t talk with your customers—those customers end up talking to your competitors and considering other options.

Nearly 70 percent of customers are lost due to neglect. Not prices, not products, not the economy, not aggressive competitors.

Neglect! They feel the sting of being taken for granted. If you've ever been taken for granted (and I bet you have), you know that it makes you feel unimportant, small, and resentful, which can lead to the feeling of contempt.

Resentment and contempt are the two most powerful negative emotions in the pantheon of human emotions. They are the gangrene of relationships, festering below the surface, slowly rotting away the connections that bind people together until the relationship is destroyed.

The good news is the secret to defending accounts is completely in your control. It’s simple. Pay attention to your customers.

And guess what? A simple, regular phone call can make all the difference. Just pick up the phone, dial their number, and ask or say:

How are you doing?

What can I do to help you?

I have an idea for you.  

Have a great weekend.

Thank you for your business.

Regular telephone contact ensures that you are top of mind with customers. Hearing your voice lets them know that you care. It doesn’t need to be anything particularly special. You don’t need to schedule it on their calendar. You don’t need a reason to tell your customers that you appreciate them. 

Pick up the phone and say “hello” because it doesn’t cost a thing to pay attention to your customers.

A “How AI Will Replace You” Reality Check

But it’s not just that account manager and his company. Rather than picking up the phone and talking with people, sales professionals everywhere have replaced this beautiful, synchronous sales communication tool with email.

This aversion to talking with people by phone has become so acute that at least half of Sales Gravy’s training and consulting engagements have focused on one thing: Teaching and compelling salespeople to pick up the damn phone and just have real-time human conversations. 

So, let’s start with a reality check:

The telephone is not old school. 

Talking in real time with your prospects and customers on the phone is not old school. 

Pay attention: Talking with people is THE School with a capital THE. 

That’s what you get paid to do. The more people you talk with, the more you will sell. And the easiest, fastest, lowest-friction means of talking with people is by phone. 

Last Monday, I discussed the reasons why AI will not be displacing sales professionals any time soon. I made the argument that sales is the most human-centric career choice in the age of AI. 

But there is a caveat. If you choose to keep your customers and prospects and digital arm's length or if you avoid engaging in synchronous conversations by phone, in-person, or video, AI can and will replace you. 

The Workhorse of Selling

Ever since Alexander Graham Bell uttered the first words on the first phone over 140 years ago (Mr. Watson, com here, I want to see you.) the telephone has been the workhorse of selling. The telephone has always been and will continue to be your most powerful sales tool.

I’ll bet my next book royalty check that there is a phone near you right now. People sleep with their phones, eat with their phones, and are more likely to lose their car keys and wallet than their phone. Though it is probably used more for texting, posting selfies, and watching cat videos, if you dial a number, in an instant, you can be in a sales conversation.

So, I’m going to say this one more time, slowly, for the folks in the back of the room who are still not tracking. You get paid to talk with people. There is no other tool that will connect you to people faster, deliver better results, fill your pipe more effectively, and help you cover more accounts and ground in less time than the humble telephone. 

The Lazy Excuse for Not Using the Phone

If you are one of the many salespeople who are quick to say, “My customers like it better when I use email,” I’ve got a message for you. The “My customers like it better when I use email” trope is primarily a BS story that YOU keep telling yourself to justify why YOU are not talking with people.

This lazy excuse is why so many salespeople have devolved into asynchronous sellers. Trust me, if you keep this behavior up, the robots are coming for you.

I'm not downplaying email as a sales channel. There are plenty of situations when email is the most appropriate communication tool. 

What I’m trying to get through to you is that when you consistently default to an asynchronous communication channel like email—because emotionally it’s easier for you to keep people at arm's length—human connections begin breaking.

How the Phone Improves Productivity

What’s beautiful is that the phone can make you more productive. In so many cases, one short phone conversation can replace five or more emails and the frustrating back and forth that comes with them. 

When there is a misunderstanding, before you reach for your keyboard to blindly send another email, stop and pick up the phone.

Over my many years in business, I’ve found that the phone is the quickest and most effective way to easily solve problems and handle sales tasks that require human-to-human connection.  

When in Doubt, Pick Up the Phone

I live by a simple sales mantra: When in doubt, pick up the phone.

Got a customer service issue? Pick up the phone.

Have a misunderstanding? Pick up the phone.

Want to stay in touch and keep your relationships anchored? Pick up the phone.

Need a reference or a referral? Pick up the phone.

Have a question? Pick up the phone.

Need to follow up? Pick up the phone.

Deal stalled? Pick up the phone.

Need to qualify an opportunity or identify a buying window? Pick up the phone.

Before you schedule yet another excruciating Teams or Zoom meeting? Try giving your customer a call. I’m positive that they’ll appreciate not needing to schedule time on their calendar and be on camera when you can both just jump on the phone. 

Empty pipeline? Put the cat video down and pick up the damn phone!

And when it’s the end of the day and you’re tired and ready to go home, always stop and will yourself to pick up the phone and make one more call. 

If you haven’t ordered my book The LinkedIn Edge yet, stop now and take action. This instant bestseller will transform your relationship with LinkedIn, give you new tools and techniques for using LinkedIn for prospecting, and make you a lot of money. 

Here’s what one five-star reviewer said on Amazon: “I’m impressed by how Jeb cuts through the noise and delivers sales insights that feel practical, human, and immediately useful. What stood out to me is how he shows you not only how to leverage LinkedIn & AI to increase sales, but also how to bring the human side back into the process—reminding us that relationships are at the heart of sales.” 

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If you don’t have The LinkedIn Edge, go now and get your copy at Barnes & Noble or Amazon.