Tech Sales 110

Sales Hacks - Email Automation & Customer Segmentation Hacks

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Episode Summary: In this episode of the Technical Seller Podcast, host Pierre Hulsebus dives into two powerful sales hacks that can transform your tech sales strategy: email automation and customer segmentation. Pierre shares insights from his extensive experience in the CRM industry, offering practical tips on leveraging CRM data, prioritizing tasks, and blending automation with a personal touch.

Key Topics Discussed:

  1. Introduction

    • Welcome and introduction by Pierre Hulsebus.
    • Overview of the episode’s focus on email automation and customer segmentation.

    • Importance of Customers

      • Emphasis on the value of customers over products.
      • Anecdotes about the challenges of working in a store without customers.

      • Sales Hacks Overview

        • Introduction to the two main sales hacks: email automation and customer segmentation.
        • Discussion on the impact of these hacks on sales efficiency and effectiveness.

        • Email Automation

          • Strategies for personalizing and automating follow-ups.
          • The role of CRM systems in managing email tasks and follow-ups.
          • Tips for avoiding over-implementation of CRM systems.

          • Customer Segmentation

            • Simplifying customer segmentation into four categories: A, B, C, and D customers.
            • Focus on B customers as the most growable and valuable segment.
            • Strategies for nurturing and converting B customers into loyal A customers.

            • Practical Tips and Strategies

              • Leveraging CRM data to identify and prioritize customer segments.
              • Using automation tools like Outlook and CRM systems to manage tasks and follow-ups.
              • Balancing automation with a personal touch to enhance customer relationships.

              • Engaging with Leads

                • Creative strategies for engaging with cold leads, such as the “Pizza Friday” team event.
                • Importance of team morale and learning from experienced salespeople.

                • Reflection and Growth

                  • Encouragement to reflect on sales strategies and set challenging goals.
                  • Importance of intentional growth and regular check-ins with managers.

                  • Conclusion

                    • Recap of the key takeaways: focusing on B customers for growth and leveraging CRM tools effectively.
                    • Invitation to visit techsales110.com for more resources and community support.

                      • Additional Resources:

                      • Visit techsales110.com for step-by-step strategies, in-depth classes, and a supportive community of tech sales professionals.
                      • Learn about the initiative to empower students in Ghana and underserved communities in the US through STEAM educational programs at expandingboundaries.org.

                        • Call to Action:

                        • Subscribe to the Technical Seller Podcast for more episodes packed with actionable sales tips and strategies.
                        • Hit the like button if you found this episode helpful and share it with your network!
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                          Tech Sales 110By Pierre L Hulsebus
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