Standard sales scripts can make some people sound shady or pushy, but techniques of influence and persuasion are supposed to produce different results. How can you tell the difference between something shady or legitimate?

Today’s guest is Paul Ross. Paul is an author, speaker, trainer, master hypnotist, and master practitioner of neuro linguistic programming. For over 30 years, Paul has been featured in leading media outlets including BBC, CNN, NBC, Rolling Stone, and more. His speeches and trainings have motivated tens of thousands of people to discover their power to design their own results through the power of persuasion and language.

Show Notes:

• [1:00] - Paul introduces himself and a little about his book, Subtle Words That Sell.
• [2:21] - When asked about the worst sales techniques out there, Paul explains that the worst ones are the ones that can be identified.
• [3:07] - Sales tactics have had to change due to constant distractions.
• [4:31] - Paul explains what he teaches clients and students and although it sounds “crazy,” creating a state of trust and focus is crucial.
• [6:20] - Selling isn’t all about service. Paul emphasizes the power of suggestion.
• [7:50] - Paul shares how different media outlets use a variety of manipulated imagery to support their platform.
• [9:12] - Following your gut is advised when on the consumer end of things and the selling side.
• [10:11] - Even in the world of dating, there are so many suggestions on social media, movies, and music that suggest how people should behave.
• [12:43] - Paul encourages everyone to invest in themselves and explains the value of having coaches and mentors.
• [14:18] - Paul poses a question that illustrates the power of persuasion in sales.
• [15:13] - There is a missing element in self-improvement that Paul explains with examples.
• [18:47] - People tend to view new experiences through an old lens especially if possible rejection is involved.
• [19:43] - The brain can’t tell the difference between what you dwell on and what you rehearse.
• [21:30] - Sometimes what we think is a discipline problem, it's actually a bad learning strategy.
• [24:10] - Paul emphasizes that his model is his creation and is constantly evolving.
• [25:41] - Paul teaches certain questions on what you could have done differently. We are trained by our culture to look for our errors, but the key is to look for the things you’ve done right first.
• [26:34] - The three C’s are Compassion, Courage, and Clarity.
• [27:54] - “Persistence is a myth.” - Paul Ross
• [29:00] - What if you persist with your mistakes?
• [31:23] - Paul offers two free courses with the purchase of his book if purchased through this link.

Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review. 

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