In sales, some people are more relationship-heavy and some are more real-value-heavy, try to be a combination of both. In today’s episode, Lance Tyson interviews Brent Schoeb, Chief Revenue officer for the San Francisco 49ers. Brent is extremely process-oriented. So in this interview, Brent provides an insightful how-to manual on creating a culture of success. Listen closely and you'll hear ideas on developing real value as well as the relationship in sales, advice for first-time managers, and details on infusing accountability into your process. Give this episode a listen and discover how large organizations like the San Francisco 49ers manage their teams to success.

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