On-line meetings are crucial; done well the meetings increase sales, bring focus to marketing and company initiatives and save everyone time and money. Done poorly and everyone leaves the meeting wondering why they were there. During this program Jeff Smith, vice president at ClearSlide helps us over-come on-line meeting failures. The host is Jim Obermayer.

Jeff Schmidt, SVP of World Wide Sales and Services at ClearSlide

Jeff oversees all aspects of Sales and Client Services. He has more than 20 years of technology leadership experience building sales teams and driving revenue growth. Jeff’s experience prior to ClearSlide includes prominent SaaS companies including WebEx, HighTail, PivotLink, and CoreMetrics in roles as Enterprise GM, Chief Revenue Officer, and head of global sales and services. He earned a BA in Speech Communications, Sales and Marketing from California State University, Northridge.

About ClearSlide:

ClearSlide is the system of engagement that makes every customer interaction successful. ClearSlide strives to deliver the most intuitive, complete and open Sales Engagement Platform that integrates content, communications and actionable insights to improve business results. Now with the new ION Release, they provide the next-generation sales system for managing opportunities, teams, and individual reps based on actual customer engagement data. It includes new Engagement Quadrant dashboards to quickly identify deals at risk, coaching opportunities across sales stages, and with actionable “next-step” insights to improve forecasting and business results.

 

ClearSlide ION also includes a new “For You” content experience with recommended sales and marketing content tailored for every customer interaction – from prospect to close. ION’s re-imagined “My ClearSlide” experience puts content, communications, and analytics at sales teams’ fingertips in a more personalized and intuitive way making it easy to access all aspects of this powerful new platform.

SLMA Radio Sponsorship

 

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

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Automated Email marketing is thought of as so common that in many companies it is an afterthought that fails in its mission.   In this program Jonathan Tobin the head of Vision6’s agency program tackles how email marketing programs can succeed where others fail.   He will be joined on the interview with Henry Vesander who manages the sales and customer success team in the company’s Australian office. The host is Jim Obermayer.

About Jonathan Tobin:

 

Jonathan Tobin is the Head of Vision6's Agency Program. In this role, he is responsible for helping digital marketing agencies and marketers use email marketing automation to drive value for their customers. Jon previously served as the Head of the Vision6 Customer Success team, leading the company’s core initiative to help customers realize value from the product. Jon has over ten years of experience in email marketing.  

About Vision6

 

Vision6 is a leading integrated marketing automation solution built for marketers and agencies. Thousands of companies worldwide rely on Vision6 to seamlessly enhance their customer communications and engage new leads. Vision6 integrates enterprise grade email automation, SMS, forms and social media in an easy to use interface. Founded in 2001 and headquartered in Australia, some of Vision6’s customers include Audi, the Australian Government, Havas, Publicis Mojo and Westfield. We also provide extensive support to the marketing community by providing free webinars, training, and other resources and events, including the monthly Email Marketing Metrics Report and the annual Email Marketing Summit.   www.vision6.com

 

In Australia 61-1300 284736   In the United States: 855 665 4736

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

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Small companies dash around seeking big agency expertise at small agency prices and usual get neither.  In this first of its kind on SLMA Radio we do an agency review and we start with that most rare of agencies, one that wants to service small businesses. In this program we review the Marketeering Group and CEO, Danny Done. The host is Jim Obermayer.

 

 

 

Why its Important

 

A digital marketing agency that serves small businesses efficiently is vitally needed and Danny Done with the Marketeering Group has figured it out to his and their benefit.

About Danny Done

Danny Done first developed the concept of Marketeering Group in 2009 while working in ad sales for local news outlets in Seattle right after college. During that time he met nearly 1000 small business owners who all shared similar frustrations and struggles with digital marketing. Based on the conversations he had with small business owners at that time, he founded Marketeering Group when he was just 24. 

 

He started with the concept of creating a new business model for a digital marketing agency that could help any small business at low and affordable monthly rates. Marketeering Group was officially launched in January of 2012 with the goal of being digital ambassadors for small business owners who lack the time, expertise or technology to manage their own digital marketing.

 

About the Marketeering Group  A NEW KIND OF AGENCY

 

Digital marketing is more effective when website management, content marketing, social media, seo and ads are managed by one team with a unified vision. Our packages make that affordable to small business owners.

 

Every package includes:

An assigned team with a customized strategic plan

The best industry software and tools

High quality content production, and distribution.

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

 

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Account Based Marketing, while no longer a subject for the niche marketer, still has its challenges to create and engage the right people.  It’s one thing to decide you can use ABM practices and tools to sell and service your account base, it’s another thing to actually create the account list.  Some marketing people say they can do it in a week or so and six months later they are still struggling to define exactly who is on the account list.  In this program, Lena Shaw, Director of Marketing for LeadGenius describes how to solve the biggest hurdle in setting up an Account Based Marketing program: the list. The host this week is Susan Finch.

Lena Shaw

Lena Shaw is the Director of Marketing and Growth at LeadGenius, a lead generation and account-based marketing (ABM) solutions company that has helped scale more than 120 growing B2B companies. Prior to LeadGenius, Lena managed social media and digital marketing efforts at Teach for America and The University of San Francisco. Connect with Lena on LinkedIn or follow her on Twitter.

About LeadGenius:

LeadGenius delivers a marketing and sales platform that enables B2B companies to better engage with their ideal accounts, accelerate the buying cycle, and increase revenue. The LeadGenius platform is powered by best-in-class B2B data which is continually refined through a unique combination of machine learning technology and skilled human researchers.  LeadGenius’ customers range from Fortune 500 companies such as Google and eBay, to rapidly-growing companies such as Weebly. Founded in 2011 by three U.C. Berkeley graduate students (Anand Kulkarni, Dave Rolnitzky, and Prayag Narula), LeadGenius is a fast-growing SaaS company. Connect with LeadGenius on Twitter at @LeadGenius

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

 

 

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Why B2BMarketing.net Expands into North America

UK Based B2B Marketing is a huge free and paid membership organization (1 Million world-wide, 250,000 in the United States) that has opened offices and hired an editorial staff to support their expanding efforts in B2B Marketing in North America. In this interview with b2b veteran Bill Furlong, the new general manager in the US, we explore the new conferences and editorial direction for the US membership. The host is Jim Obermayer

 

William K. Furlong

Bill is a Serial Entrepreneur and currently serves as an Advisor, Mentor and Investor in a variety of data and b2b centric early and mid-stage companies. Currently, Bill is working with London based B2B Marketing as their GM of their newly launched USA division. He also invests and advises several b2b startups in New York and Chicago. He is Founder and CEO of SquareStack, a new SMB business applications platform. Before that, he was the SVP/ Business Development, and part of founding team of Bizo, a Business Audience Data Management Platform firm, which was acquired by LinkedIn in 2014. He built Bizo’s publisher network of over 2800 vertical industry websites, and brokered new data service agreements with Fortune 500 companies such as General Electric, Dow Jones, and Time Warner. In late 2014, Bizo was acquired by LinkedIn.

 

A graduate of the University of Illinois at Champaign – Urbana’s College of Communications, he received a B.A. in Communications and minored in Political Science. He remains active in UIUC alumni association activities including the James Webb Young Trustee Board. He guest lectures at the University as well as at DePaul University, Northwestern Medill, and University of Chicago. He is also in the Chicago 16” Softball Hall of Fame, and a Second City Improvisational School Alumni.

 

Twitter:@wkjfurlong

LinkedIn: http://www.linkedin.com/in/wkfurlong

 

About B2B MARKETING

B2B Marketing is a professional community where all B2B marketers can easily communicate with others like them. They can interact, share, learn and collaborate with other knowledgeable marketers, wherever they are. Offering training and events, the latest industry news and best practice advice online, B2B Marketing provides worthwhile relevant content that’s easily accessible for everyone. Join our B2B Marketing group (home to over 60,000 members) for industry-specific resources, advice and discussion: http://bit.ly/1mMgL0I

 

Specialties:Media, marketing, B2B, publishing, membership, community, resource, training, events.

 

Website  http://www.b2bmarketing.net

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

 

 

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When companies and its leadership open the company door, I am sure they don’t think about being a thought leader, they just want to survive. During this interview we discuss thought leadership with ONTRAPORT CEO Landon Ray. Mr. Ray, as you’ll note in his biography, spends some of his time helping others become more successful in their own small business. In this interview we’ll talk about how he and his employees made ONTRAPORT a successful company while touching on the best decisions and the biggest mistakes they made along the way. The host is Jim Obermayer.

 

About our Guest Landon Ray

Landon Ray, ONTRAPORT’s founder and CEO, is a serial entrepreneur whose personal mission is to educate, motivate and enable others to realize their goal of starting and growing their own business. At the age of 25, Landon transformed himself from a street-corner flower vendor into one of the nation’s top securities day traders in only twelve months. After beating the odds on Wall Street and again during the Great Recession, Ray has taken his research and personal experience and created ONTRAPORT, a small business automation platform and related family of services, which reflects his passion for educating and supporting entrepreneurs.

 

About ONTRAPORT

ONTRAPORT is an all­-in-­one small business management platform that integrates all the software tools entrepreneurs needs to start, systemize and scale their business. ONTRAPORT makes it easy to set up and automate processes across the business and, when coupled with our expert implementation, done-­for-­you services and personalized customer support, empowers our clients to focus on building a business they love.

 

Why all-in-one?

Trying to manage a bunch of separate tools to run your business creates a frustrating mess that simply won't work as your business grows.

 

With ONTRAPORT, all your business tools, data and customer information is in one system and everything works together seamlessly. You’ll create better customer experiences, increase sales and you can automate everything, saving a ton of time. Plus, you’ve always got one team to call when you have a question or need support.

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

 

 

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Pipelines never lie: they may be true or false but they describe the future revenues of the company.  The truth is out there, if you know how to look and where to look for the junk.  Of course, not all are clean, most have varying amounts of “Junk” that clutter up and hide the truth.  In this interview with TopOPPs Ceo and founder Jim Eberlin we discuss how to clean out what should never have been in the pipeline.  The host is Jim Obermayer

 

About the Guest: Jim Eberlin

Jim Eberlin is the founder and CEO of TopOPPS. Prior to TopOPPS, Jim founded two Silicon Valley market leaders, Gainsight (#48 on Inc. 5000) and Host Analytics (market leader for cloud-based finance). Jim's third and current company is TopOPPS - a predictive sales analytics platform in the fast emerging category of sales enablement software. Jim is a serial entrepreneur and has several years experience in the software industry. He does angel investing and serves the tech startup community in several advisory roles.

 

About TopOPPS

TopOPPS is a fresh and proven solution to help B2B companies close more deals and faster while reducing sales costs.  It replaces antiquated methods of forecasting and pipeline management with predictive analytics and machine learning to help sales teams hit their number.  TopOPPS is also used to align sales forces and highlight coaching opportunities while reducing the time and effort in these areas by an order of magnitude.

A world-class advisory team, expert analysts, and a number of sales professionals including trainers, sales operations, and executives continue to use and enhance TopOPPS. Gartner, Aberdeen, CSO Insights, Ventana Research, The Bridge Group and many more that focus on the sales process domain keep the benefits and ROI of TopOPPS solution best in class.

No longer do you solely have to rely on the CRM to manage your pipeline and forecast. TopOPPS transforms your CRM from a system of record to a system of engagement.

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

 

 

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So you have a customer, now what?  Aside from shipping and billing and keeping them serviced, how do you make the most of the relationship?   The answer is Post-Acquisition Customer Marketing.  In the hands of an expert, PACM reduces customer churn (don’t you hate that?) while increasing the profitability and satisfaction of an existing customer. Steve Gershik of Koyne Marketing is our guest to explain the process of post-customer acquisition marketing and how it turns this long standing paradox around.  The host is Jim Obermayer

 

About Steve Gershik

 

Steve Gershik is the founder and president of bay area Koyne Marketing (newly launching on September 1, 2016). Steve  brings 20 years of global B2B marketing experience to Koyne Marketing, including his roles as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles. He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA and is also in demand as a frequent speaker at industry conferences and webinars.

----more----

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

 

 

 

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This topic was inspired by a post Randy Milanovic wrote on his blog. 26 Billion Reasons You May Consider Linking Out He says, "It’s not hard to envision a scenario in which LinkedIn users have to sign in via Live. Here’s hoping it’s the other way around." Well, Greg Cooper, as a leading LinkedIn coach in the UK is quite interested in discussing these possibilities. It will affect many users and possibly the entire platform we've come to rely on as a true business social network. Join them and host, Susan Finch.

 

After recording this show, we have to rename it:

HEY MICROSOFT! Don't screw up LinkedIn! The first half we discussed what LinkedIn has been doing right and our concerns about Microsoft purchasing the platform. The second half is a wishlist directed at Microsoft - what would we want them to do or NOT do as they "improve" their purchase?

Randy Milanovic, CEO, KAYAK Online Marketing

https://ca.linkedin.com/in/randymilanovic |https://plus.google.com/+RandyMilanovic/about

Randy is an author and principal of KAYAK Online Marketing. He has worked extensively with more than 400 companies and organizations just like yours. He truly understands the goals of marketing managers and businesses to generate high quality leads and build their businesses.

His online marketing books, Findability: Why Search Optimization is Dying + 21 New Rules of Content Marketing (May 2013), and Building a Better Business Website: 10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use (Oct 2013) are both available on Amazon Kindle (12 languages) and in Paperback (English). And recently, leading the collaborative ebook: Disruption: How Successful People are Using Social for Business (June 2015).

 

Randy has been featured, guest blogged, or mentioned in a variety of online media, including: forbes.com, steamfeed.com, socialmediatoday.com, financial post.com,spinsucks.com, the Calgary Herald, Rogers Connect and more. 

Greg Cooper, Front of Mind Coaching|LinkedIn Coaching|LinkedIn Training|LinkedIn Consulting

https://uk.linkedin.com/in/gregcoopers | https://plus.google.com/+GregCooper/about

Greg Cooper says, "For 20 years I ran an award winning B2B tech marketing agency working for clients like IBM, Microsoft and SAP, generating leads and gathering marketing intelligence. I sold this business in 2011. Today I work as an independent LinkedIn consultant and trainer with a focus on business development.My clients are small and medium sized businesses and business units of larger enterprises. 

PUBLIC LINKEDIN WORKSHOPS:  He regularly runs highly regarded public courses in Bristol aimed at individuals, business owners, and sales and marketing teams. Workshops are limited to 8 people to allow a personalised experience. The standard Master Class workshops can also be run in-house across the UK or as a live online option. For more details follow this link: http://bit.ly/LinkedInmasterclass

Muamer Mujević - Creative Director at Iconis Agency

https://uk.linkedin.com/in/iconis

It was a pleasure meeting him for this episode. He tells us a bit about himself and Iconis, "I'm the Creative Director at Iconis Agency and I work with clients in various industries in Croatia and UK.

You train the sales reps and send them forth and the first stumbling block is demonstrations of your product. Certainly the reps do dry runs in training, managers listen in for the first few live demos and then the reps are off on their own and God only knows what happens. In the program this week Steve Richard, co-Founder and CRO of Exec Vision we discuss the three ways you can be sure to have a great sales demo. The host this week is Jim Obermayer. 

 

About our guest, Steve Richard

 

Steve's mission & life's work is helping sales professionals become wildly successful. Each of the three companies Steve's played a founding role in exemplify this dedication to the betterment of sales organizations.

At ExecVision, Steve leads the sales & marketing departments, but due to his compassion for sales, he can often be found delving into customer success, eager to help customers leverage ExecVision to improve the most important aspect of sales; conversation quality.

About ExecVision

Founded in 2013, ExecVision is a predictive analytics for coaching platform. Many of the world’s most progressive sales organizations use ExecVision to make performance improvement persistent and pervasive. Unlike traditional manual call recording and coaching processes, ExecVision unlocks the value hidden inside call recordings to take the pain out of call coaching. InsideSales.com integrates with all the major elements of the Sales Technology stack, including Web Conferencing platforms, CRM systems, Phone systems and Dialers, Cloud storage, and more.

 

 

SLMA Radio Sponsorship

 This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

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