Brent's talking straight to you, Sales Leaders, in this episode of The Agent Leader podcast.

This is a holistic message for the sales leaders in the agency, and others as well, focused on the Three C's - clarity, consistency, commitment.

It's something that we talk about frequently and to go back to the very root cause of the clarity, consistency, commitment is a conversation that Brent had with Roger Sitkins almost five years ago now. Every successful producer, agency, and sales leader have

Clarity - they know where they want to go and have a plan to get there.

Consistency - They understand that there's just a few things you have to do really well, not everything.

Commitment - to themselves, their agency, clients, and community.

To learn more about our new book, Best Version Possible, visit www.sitkins.com/bvp

To watch our documentary for independent insurance agencies, visit www.sitkins.com/vip