In this Q&A episode, I'm answering real questions from the Sales Mama community on four topics that come up constantly: pricing, sales systems, lead conversion, and retreats.

If you've been scared to raise your prices, winging your sales process, or watching leads go cold, this one's for you.

In this episode:

• How to raise your prices without losing clients
• What a real sales system looks like for a small team
• Why your leads aren't converting and how to fix it
• How to know when you're ready for a retreat

Want your question answered on a future episode? DM me on Instagram or drop it in the SalesMama community.

Root to Rise CEO Retreat — May 14-17, 2026 in Southern Oregon. Details at salesmama.biz/retreat

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

What if the patterns holding you back in business aren't actually yours?

In this episode I sit down with Crystal Rasmussen, Generational Healing practitioner and teacher, to talk about the work that lives underneath the strategy. The ancestral wounds, inherited beliefs, and nervous system patterns that keep high-achieving women stuck no matter how hard they push.

Crystal shares her own story of going from single mom and graphic designer to facilitating ancestral healing for people around the world, and what that means for women who are ready to stop hitting the same wall.

We cover what generational healing actually is, the patterns she sees most in high performers, and why healing your lineage changes everything from your income to your relationships to how you show up as a leader.

Connect with Crystal Rasmussen: 

Website: crystalrasmussen.com 

Facebook: facebook.com/crystalrasmussengenerationalhealing 

Instagram: instagram.com/crystalrasmussen 

TikTok: tiktok.com/@crystalannrasmussen

Ready to build your business without losing yourself? T

ake the free Revenue Audit → salesmama.biz/revenue-audit 

Join Sales Mama School → salesmama.biz/school

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

In this episode of the Sales Mama podcast, Sausha discusses the importance of shifting from a time-for-money mindset to a more strategic approach to sales and business growth. 

She emphasizes the need for entrepreneurs, especially women, to break free from traditional conditioning that limits their potential. Sausha shares insights on how to leverage time, understand revenue versus cash collected, and create scalable business models that allow for financial and personal freedom. 

The episode concludes with actionable steps for listeners to escape the time trap and build a successful business.

Takeaways

• Sales is essential for business success.
• Trading time for money limits income potential.
• Leverage your expertise to charge appropriately.
• Working smarter, not harder, leads to success.
• Conditioning can hold women back in business.
• Revenue does not equal cash collected.
• Fear of success can hinder growth.
• Scalability is key to business sustainability.
• Create multiple income streams for stability.
• Action steps are crucial for breaking free from limitations.

Chapters

00:00 Introduction to SalesMama Podcast and Sales Mindset
04:48 Shifting from Hustle to Leverage
11:52 Breaking Free from Conditioning and Fear
19:43 Action Steps to Break the Time-Money Trap

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

In this conversation, Sausha Davis discusses the detrimental effects of hustle culture on income and well-being. She emphasizes the importance of focusing on revenue-generating activities, setting strategic goals, and maintaining a balance between business and family life. 

Sausha shares her personal experiences and offers actionable advice for entrepreneurs to work smarter, not harder, and to prioritize their energy and time effectively.

Takeaways

• The hustle culture is misleading and can lead to burnout.
• Burnout affects not only income but also personal joy.
• Setting downtime is crucial for recovery and productivity.
• Focus on revenue-generating activities rather than busy work.
• Real conversations with potential clients are essential for sales.
• Work smarter by reverse engineering your goals.
• Balancing business and family life is achievable.
• Track your time to identify productive activities.
• Scaling your business requires a focus on effective strategies.
• You can achieve success without sacrificing personal life.

Chapters

00:00 Breaking Free from Hustle Culture
10:09 Revenue Generating Activities: The Key to Success
20:12 Balancing Business and Family Life

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

What happens when making money is easy, but keeping it feels dangerous? In this raw episode, I'm pulling back the curtain on the uncomfortable growth edge I'm hitting right now as I write my book and scale toward seven figures.

I'm talking about the generational patterns most of us don't even know we're carrying. The ones that make us self-sabotage right when things start working. The beliefs that turn relaxation into danger and chaos into our comfort zone.

You'll hear about:

• Why I hide money from myself in multiple accounts (and the childhood pattern behind it)
• The real fear that shows up when I look at large dollar amounts
• How receiving with conditions creates adults who can't hold onto wealth
• Why your nervous system might be working against your business growth
• The difference between insight and actually doing the healing work
• How I'm actively breaking these patterns in real time

This isn't about blaming anyone or playing victim. It's about recognizing what patterns stop with you so you don't pass them to your kids or your clients.

If you're the black sheep, the lone wolf, the one doing things differently in your family, this episode is for you. Because the bigger you grow, the more these old patterns will try to pull you back to what feels "safe."

Your calm is part of your legacy. Let's break the cycles together.

Ready to audit your revenue and find the money hiding in your business? Book your Revenue Audit here: salesmama.biz/revenue-audit

Not sure what's blocking your sales? Take the Sales Mama Quiz to discover your unique selling style: salesmama.biz/quiz

Want to learn how we help women scale through authentic sales strategies? Learn more about Sales Mama School: salesmama.biz/school

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

What happens when you finally say yes to your next level and everything starts falling apart?

In this raw and honest episode of the Sales Mama Podcast, Sausha Davis pulls back the curtain on her real-time experience of writing her first book, navigating massive resistance, self-sabotage, scarcity thinking, and the uncomfortable shedding that comes with growth. This is not a tactical sales episode. It’s a leadership conversation about mindset, identity, and taking radical responsibility for your results.

Sausha breaks down how personal blocks around receiving, abundance, and self-belief can directly impact business performance, client attraction, and income. She shares how her own internal resistance showed up as slowed sales, familiar objections from clients, and a wake-up call about energetic alignment in business.

If you’re a woman entrepreneur, coach, or business owner feeling stuck, procrastinating on your next move, or questioning whether now is the “right time” to go all in, this episode will hit home. You’ll learn why resistance often signals expansion, how your beliefs shape your results, and why leadership requires owning the good, the bad, and the messy.

This episode covers:

• Self-sabotage patterns in business and leadership
• Scarcity vs abundance mindset in sales
• Why resistance shows up before major breakthroughs
• Taking radical responsibility for your results
• Receiving support, money, and growth without conditions

If you’re building a business, writing a book, scaling your income, or stepping into a bigger version of yourself, this conversation is for you.

Don’t forget to leave a written review to enter the current giveaway and tag Sausha on social media to earn an extra entry.

salesmama.biz/school

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

Sales and marketing are not the same thing, and confusing the two is one of the fastest ways to stall your revenue.

In this episode, I break down the real difference between sales vs marketing, why you need both to scale, and where each one actually lives inside your funnel.

We cover:

• What counts as marketing and what counts as sales
• Where sales actually happen in funnels, DMs, and ads
• Why content alone doesn’t convert
• How a sale can happen without a sales call
• The exact moment marketing must turn into sales

If you’re creating content, running funnels, or having conversations but not seeing consistent conversions, this episode will give you clarity fast.

Plus, a reminder about my Apple Podcast review giveaway and my live training happening this Thursday.

Listen in and start building a business that attracts and converts.

salesmama.biz/scalee25k

salesmama.biz/groundwork 

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

High achiever burnout doesn’t always look like exhaustion. It often shows up as anger, overworking, and constantly saying you “just need a vacation.”

In this episode, Sausha breaks down the burnout cycle high achievers, sales leaders, and entrepreneurs get trapped in without realizing it. You’ll learn the three most common warning signs of success exhaustion, how perfectionism in sales quietly fuels burnout, and why working harder is often the problem, not the solution.

If you’re driven, disciplined, and still frustrated, this episode will help you recognize burnout early and fix the structure behind it before it costs you momentum, clarity, and capacity.

Free Live Training January 15th: salesmama.biz/scale25

Learn More About Sales Mama School: salesmama.biz/school 

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

In this episode, I'm breaking down the three most common mistakes I see coaches and service providers making on sales calls, and why they're killing your close rate. If you've ever wondered why some calls close in 15 minutes while others drag on for 90 minutes and still ghost you, this episode will show you exactly what you're doing wrong.

In this episode, you'll learn: 

• How to read buyer types so you stop treating every prospect the same and start closing faster 

• Why over-explaining your offer signals pricing insecurity and overwhelms your prospects 

• The difference between effective follow-up and desperate follow-up (and how to adapt your message based on buyer type) 

• How the GEMS framework helps you close with confidence in less time

If you're ready to stop guessing on sales calls and start closing consistently, this episode will show you the exact shifts you need to make today.

Resources mentioned: 

• Groundwork: My DIY course teaching you the sales fundamentals and GEMS framework so you can start closing with confidence. Perfect if you're ready to take action on your own. Learn more here. 

• Sales Mama School: My signature coaching program with three tiers (ROOT, RISE, RECLAIM) for women entrepreneurs ready to scale their businesses with personalized support and proven frameworks. Learn more here. 

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...

You're working hard, showing up consistently, but the clients who can actually afford you aren't biting. Here's the truth: you might be repelling premium clients without even realizing it.

In this episode, I'm breaking down the three ways coaches accidentally push away high-paying clients and exactly how to fix it. We're talking messaging that's too vague, pricing that signals the wrong thing, and how you show up online. If you're tired of attracting clients who can't invest at the level you need them to, this is your wake-up call.

What you'll learn:

• Why vague messaging repels premium clients (and how to get specific)
• How underpricing is costing you the clients you actually want
• What premium clients are evaluating before they ever book a call

If you're ready to stop repelling premium clients and start attracting them, book a call. Let's fix your positioning, pricing, and messaging. Link in the show notes.

salesmama.biz/ceo-strategy-session

salesmama.biz/school 

Don't just listen. Take action. Screenshot this episode and tag me on Instagram @salesmamaschool or @sausha.davis so I can celebrate you making moves.

Ready to stop guessing and start closing?

Take the Money Gap Quiz: salesmama.biz/moneygap

Book a Free Revenue Audit: salesmama.biz/revenue-audit

Check out Groundwork (DIY): salesmama.biz/groundwork

Apply for Sales Mama School: salesmama.biz/school

Attend a Retreat: salesmama.biz/retreat

CONNECT WITH ME:

Instagram: @salesmamaschool & @sausha.davis

Facebook: Sales Mama

LinkedIn: Sausha Davis

YouTube: @salesmamaschool

TikTok: @saushadavis

...