On this episode of the In the Club Podcast by Club Colors, we introduce our very own Adam Stoczynski and Jason Heiss, both Division Managers, as they share their thoughts on genuinely caring for your customer and telling brand stories that make the client the hero of their story.

They talk about evolving alongside the emergence of tech like AI and how the Club Colors company culture takes pride in giving others a sense of purpose. Looking into the future, Adam and Jason also talk about their vision for the company in providing a one-stop premium service that creates inspiring brand experiences.  

HIGHLIGHT QUOTES

Story selling looks beyond just product and into the "why" - Jason: "Especially in our space, it's very big on relationship selling and story selling, making a connection. The product helps, it's a deliverable, it's part of what the execution is, but I think if you look back in our history, we were very known as just product, product, product, product. I think the sales evolved into purpose; do you care about the why and your client at a deeper level that they feel the connection enough to now support your brand."

Sell effectively with third-party persuasion - Adam: "Getting away from that transaction and just telling stories, I think we sell in a third-party way, never telling you what I'm going to be able to do for you, but I am going to tell you about things I've done for other people."

Connect with Adam and Jason and learn about open SDR positions at Club Colors: 

Adam | Jason | Website